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Google Tag Manager

Byte Technology

By using Google Tag Manager (GTM), tagging your website, and using Google Analytics, you will collect plenty of helpful information to understand what your customers are seeking on your website. . How do Tags work? Tags are fragments of code included in a website that take information and send them to third parties.

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The Busy Fundraisers Guide to Picking a Nonprofit Email Provider

Bloomerang

Segments use information you already have about contacts to categorize them. . Can you easily add tags to contacts to document their acquisition source or engagement data? If you are new to tagging think back to our office fridge example with canned drinks. That fridge is your email platform. Automation.

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Are You Done With Digital Transformation?

.orgSource

Unfortunately, despite the hefty price tag, the mechanics are meaningless without the philosophy, strategy, and culture that maximizes those tools. Digital transformation involves adopting a vision that continues to expand along with business and market possibilities. It wasn’t going to happen without purchasing those big-ticket items.

Digital 221
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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

There are a couple of key pieces of information nonprofits need to evaluate their online marketing efforts: How people arrive at their website. Out of the box, GA4 collects some information about the source of the traffic to a website. They look like this: You can also use UTMs to gather information about the campaign and content.

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Level Up Your Marketing with Analytics

Association Analytics

If you don’t tag your data accurately, it will be difficult to actually see what is going on. Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. Having this data will help you make business decisions based on trends or actual performance.

Analytics 169
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4 Ways to Boost Your Nonprofit’s Digital Storytelling with WhatsApp

Nonprofit Tech for Good

Digital storytelling enables nonprofits to tell their stories across multiple media, potentially in multiple languages, and to reach unknown readers and viewers through the power of tagging and amplification. 2) Information Hub. 3) Business Profile. Below are four examples: 1) Virtual Team Management.

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How to generate advocacy calls from your supporters to elected officials

EveryAction

It’s also important to remember that elected officials aren’t the only decision-makers who may need to hear from your supporters—other targets could include appointees, like your local city manager or police chief, or entities like brands or businesses. For state-level work, you’ll want to focus on voters within a target’s district.

Advocacy 158