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Thinking Outside the Traditional Non-Dues Revenue Box

Association Analytics

With some creativity, collaboration, and an out-of-the-box mindset, your association can thrive in an ever-changing environment while providing value to members and industry partners alike. By pinpointing who is purchasing products or services, associations can tailor offerings to ensure maximum appeal and engagement.

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Drones, Robots, and Farmers—Prepare Your Association to Meet Fast-Moving Technology Trends

.orgSource

To make a point about technology and its impact on the future of work, Hugh Lee, Co-Founder of Fusion Productions, told me this story: “Several years ago, we invited some young presenters who were developing cutting edge farming technology to digitalNow. Most were CEOs leading companies that provide products and services to associations.

professionals

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Weave a Safety Net—Find the Right Strategic Partners

.orgSource

When the Public Health Department was looking at how to reopen safely, they had a sounding board, and we were able to collaborate to develop successful solutions. On the other hand, in Madison, where we didn’t have a Kitchen Cabinet, collaboration on reopening was much more challenging. We are a very serious accrediting business.

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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

If your small business doesn’t have a clear marketing strategy, you could be missing out on the opportunity to cultivate a strong digital presence and promote meaningful engagement. Whether you own a pet-care business , bookstore, or flower shop, these five tips will help put your small business on the digital map.

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Lead From the Human Side of Technology

.orgSource

Digital platforms and processes infuse every business activity. As a result, IT leaders are called on to share their wisdom with the rest of us, and they are challenged to help us collaborate in ways that are unfamiliar and sometimes uncomfortable. Disruption promises to be a permanent feature of business.

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Lessons Learned Living the Virtual Experiment

.orgSource

When Kevin Ordonez, my business partner, and I wrote our Association 4.0 books , a home office was still a glimmer in every busy parent’s eyes. The traditional workplace reality is you’re lucky if you get up to five hours of productive work from each employee every day. Remote work was one of those unsettling tests.

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EI Helps Teams Use Technology to Fly

.orgSource

Lego is another company that has consistently expanded its business model. They collaborated with popular franchises, developed video games and apps, and created products for adults. Building these skills helps teams to be comfortable in environments that are characterized by change. It’s the Golden Rule with a twist.

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