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Lead From the Human Side of Technology

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Digital platforms and processes infuse every business activity. As a result, IT leaders are called on to share their wisdom with the rest of us, and they are challenged to help us collaborate in ways that are unfamiliar and sometimes uncomfortable. Disruption promises to be a permanent feature of business.

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Weave a Safety Net—Find the Right Strategic Partners

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When the Public Health Department was looking at how to reopen safely, they had a sounding board, and we were able to collaborate to develop successful solutions. On the other hand, in Madison, where we didn’t have a Kitchen Cabinet, collaboration on reopening was much more challenging. We are a very serious accrediting business.

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Have Your Cake and Eat It Too!—A Hybrid Model of Association Management

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The need to adapt to a changing environment has given creative legs to business thinking. We’re mixing, matching, and collaborating in remarkable new ways. Hybrid is not just for meetings anymore. Association CEOs and management firms are one example of a pairing that hasn’t always been viewed as a great date.

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Drones, Robots, and Farmers—Prepare Your Association to Meet Fast-Moving Technology Trends

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I interviewed Hugh for, “Association 4.0 : An Entrepreneurial Approach to Risk, Courage, and Transformation,” a book I wrote with my business partner Kevin Ordonez. We selected this group because, as independent business owners, they were acutely aware of the challenges of digital markets and the attitudes needed for success.

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Lessons Learned Living the Virtual Experiment

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When Kevin Ordonez, my business partner, and I wrote our Association 4.0 books , a home office was still a glimmer in every busy parent’s eyes. In 2005, when Highroad was one of the few virtual businesses, the concept raised some eyebrows. Businesses and even a few associations are moving away from bricks and mortar.

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EI Helps Teams Use Technology to Fly

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Lego is another company that has consistently expanded its business model. They collaborated with popular franchises, developed video games and apps, and created products for adults. Building these skills helps teams to be comfortable in environments that are characterized by change.

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Stay the Course Through Changing Weather—Strategic Advice From Association CEOs 

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During 2018 and 2019, my business partner, Kevin Ordonez and I, interviewed approximately 50 association executives. Their advice about strategy, leadership, and digital business is still ahead of its time. Business is Darwinian. Business is Darwinian. But, our community doesn’t get the credit it deserves for invention.

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