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Great reads from February 19th through February 27th

Amy Sample Ward

The Three Dimensions of Social Media ROI | NTEN: The Nonprofit Technology Network - Holly Ross has an excellent post and commentary about measuring ROI: "return on investment is really hard to determine. Tags: roundup bookmarks. Here's an interview with Danielle on NWF's use of Twitter. " - it's true! ."

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Which Fundraising Events Bring in the Most Money for Small Nonprofits?

Get Fully Funded

Generates at least 4-5 times what you spend to host it. A sponsor who provides monetary donations or in-kind donations like services or a venue can be listed on all the marketing materials…banners…bookmarks…t-shirts and so on. So, what’s the RIGHT event for your nonprofit? The RIGHT event: Raises 10-20% of your annual budget.

Money 130
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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

Facebook has the highest ROI and it is worth investing $100-500 in a test advertising campaign for your monthly giving program. It’s worth noting that GoFundMe has found that 1 out of every 5 donors will share the campaign following their donation and that the average amount generated by a donor’s share was $15.

Practice 339
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How Many Donor Databases Are There?

Robert Weiner

This list came from my head, my bookmarks, and lists compiled by NTEN and Idealware for their donor management software surveys (and I’m not certain all of these are actually donor databases). Generations. ROI Solutions. It does not include custom systems, of which there are many. FUNDimensions. FUNDimensions. DeepScreen.

Database 100
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Guest Post by Gaurav Mishra: The 4Cs Social Media Framework

Beth's Blog: How Nonprofits Can Use Social Media

User generated content, and the hope of monetizing it through advertising, is at the core of the business model of almost all social media platforms. Most users prefer to consume user generated content, by reading blog, watching videos, or browsing through photos. Tags: ROI. However, the focus is on Content.

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Guest Post by Allyson Kapin: Top 8 Social Media Tracking Tools

Beth's Blog: How Nonprofits Can Use Social Media

Add This: A widget that allows website visitors to share your content via 50 social networks and bookmark communities. Bonus – for every click generated, FreeCause will donate money to your nonprofit. Tags: ROI. I like Google Feedburner because it gives visitors a choice to subscribe via RSS or email.

Track 50
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Social Media Marketing White Paper: Key Findings and Nonprofit Lessons

NTEN

How do I measure the effectiveness (ROI) of social media? The good news here is that even as little as 1 to 5 hours per week in social media marketing, even if you're "new to all this stuff," will generate more exposure at least 65% of the time. NTEN Blog article: The Three Dimensions of Social Media ROI.