Effective ROI of Nonprofit Technology Story Telling Techniques
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 20, 2008
That brought me to the question of "What are effective ROI storytelling techniques?" Establish Comparative Costs: Compare cost of the same result or activity in other media, like blog post comments vs. the cost of hosting a focus group. What are your techniques? Do you have an example of a good ROI story telling?
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