article thumbnail

What Are Key Event Metrics and Why Do They Matter?

Greater Giving

These key event metrics quantify the success of your events, and can show you how to improve them. Key performance indicators (KPIs) are measures of how much money your fundraising events are raising, how your audience is growing, and which parts of your event are the most successful. What was your profit margin?

Metrics 98
article thumbnail

A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

What Metrics to Review When Analyzing Your Campaign Your campaign(s) up and running, it’s time to assess whether your campaign is performing up to par. This metric is important because it can help you figure out how well your ad copy is performing! Cost Per Conversion) : This metric shows you how much a conversion costs.

Google 259
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Top Ten Data Challenges (And Solutions) for Associations

Association Analytics

8: Your Organization Doesn’t Have KPIs and Metrics Challenge : Without key performance indicators (KPIs) or metrics, your organization is missing out on vital information about your members. Set up your KPI and metrics! If your KPIs and metrics aren’t set up properly, what you do pull could vary tremendously over time.

article thumbnail

Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

In this blog, we outline how you can use the same framework to improve new member acquisition at your association. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. One example of thought leadership is this blog!

Create 169
article thumbnail

DIY Community Engagement Metrics

Amy Sample Ward

DIY Community Engagement Metrics. Instead of listing “blog posts,” instead, list what those blog posts are about: maybe job openings, volunteer opportunities, news about your work, examples of your services or people you have helped. Metrics Tracking. >> Presentation. View more presentations from Amy Sample Ward.

Metrics 219
article thumbnail

4 Best Ideas for Planning Your Next Hybrid Event

AccelEvents

Hybrid events are a great way to connect with audiences in different mediums. And now, with more event technologies popping up, including sophisticated features, more event professionals can offer hybrid events for their customers. Here is what you need to know about hybrid events and 4 ideas for planning your next one.

Ideas 98
article thumbnail

Event Marketing 101 – Guide & Strategies

AccelEvents

No matter what this year brings, event marketing is an effective marketing tool for brands to have in their arsenal. Online events, hybrid events, and in-person events are the perfect way to do this. . What is Event Marketing? Why is Event Marketing Important? Map Out Event Marketing Goals and Event Plan.

Marketing 119