Association Analytics

JULY 27, 2021

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked.

Taxonomy 169

Taxonomy Content Data Strategy 169

The MatrixFiles

MAY 21, 2021

When it comes to search engine optimization there’s one very important thing to always keep in mind: Google doesn’t like cute, Google likes clarity. . When writing any online content, whether it’s for your blog, about us page, store or resources, you must always consider the Google gods, and craft your content accordingly.

Language 246

Language Google Search Content 246

NonProfit Hub

APRIL 17, 2024

An effective nonprofit blog is an indispensable marketing tool. The best blogs engage audiences by making personal connections with readers and sharing insider mission information. Align content to your target audience’s interests. What other blogs do they like to read? Create engaging and interactive content.

Practice 36

Practice Organization Nonprofit Content 36

The MatrixFiles

JANUARY 2, 2024

If your goal is to clean up the dead and outdated content on your website, your action plan might look like this: Ask your web manager or web vendor to create an updated inventory of all of the content on your website. Do some searches on your site. Is old content dominating the results? And so and so forth.

Websites 130

Websites Analytics Podcast Map 130

sgEngage

JULY 22, 2022

Does your organization pop up at the top of the search engine results page for mission-focused searches, or do you have to dig through ten pages of obscure results before you see the first mention of your organization? Instead of biting off more than you can chew, try starting with just one part of your website first: your blog!

Tips 89

Tips Search Websites Nonprofit 89

Media Cause

JULY 7, 2022

Search intent comes down to one thing: understanding the why. It’s important to understand why users are searching for your content or nonprofit. What is Search Intent? In this post, we will walk through the concept and strategy of understanding search intent, better known as the ‘why’ behind a query on search engines.

Search 52

Search Nonprofit Audience Content 52

Media Cause

OCTOBER 17, 2022

If you want supporters to find you, you need a good website—and it needs to be optimized for search engines. While it can be confusing and hard to understand, ensuring you know how to optimize content for search will set you up for success. billion Google searches a day ( skai.org ), search is a great way to gain new supporters.

Content 52

Content Channel Search Case Study 52

Media Cause

JANUARY 20, 2023

Content tends to be an all-encompassing word these days. You have influencers on social media who call themselves content creators, posting videos and content online, and people like myself who consider themselves content writers, because, well, we write for a living. So, how do you create a content strategy?

Content 59

Content Strategy Create Calendar 59

Nonprofit Tech for Good

DECEMBER 9, 2023

1) Use a top-rated Content Management System (CMS) platform. Search engine optimization (SEO) can be an expensive and time-consuming because it requires on-going maintenance. Is your content per page the right length and does it include relevant keywords? Publishing blogs and articles to your website helps increase SEO.

Websites 309

Websites Tips Plugin WordPress 309

Media Cause

JUNE 7, 2023

In this piece, our goal is to share AI best practices for nonprofit organizations when utilizing them for content and search engine optimization (SEO) strategies. AI is already changing content and SEO as we know it—and your digital marketing strategy will be impacted.

Content 40

Content Practice Search Research 40

Qgiv

SEPTEMBER 14, 2023

Not sure what to write for your nonprofit blog? Continue reading to learn how to determine what type of posts you should write, how long your post should be, how to edit your own work, strategies for getting past the dreaded writer’s block when writing your blog, and more. Find topics for your blog Make your blog work for you.

Practice 52

Practice Tips Storytelling Nonprofit 52

Neon CRM

JUNE 1, 2023

Blogging can be a unique and powerful way for nonprofit organizations to connect with their audience. However, with so many blogs out there (let alone all the other media your audiences see every day), it can be difficult to stand out from the crowd. But those basics only set the foundation of your blog.

Practice 52

Practice Arkansas Nonprofit Spam 52

Byte Technology

FEBRUARY 27, 2015

And as such, a good deal of preaching occurs from industry gurus as to how best to optimize this virtual face-to-the-world, making it not only attractive and alluring to visitors but easily “findable” by search engines as well. After all, today the web search when people seek out information, and your organization is no exception.

Search 100

Search NPO Profit Site 100

Byte Technology

JULY 13, 2015

From their earliest incarnations decades ago, the one constant theme of search engines is change. Indeed, today’s Google, Yahoo and others barely resemble their clunky ancestors who returned sloppy and often meaningless listings for even simple searches. The Semantic Search. Placement Over Frequency.

Search 100

Search San Francisco Difference Websites 100

Association Analytics

AUGUST 14, 2023

If your association caters to healthcare, law, finance, or other industries, start brainstorming about how your members can use AI to create content and make better decisions faster. The difference is in the details and playing around with what you enter, much like an Internet search.

Associations 317

Associations San Diego Las Vegas North Carolina 317

Association Analytics

JANUARY 8, 2024

In this blog, we’ll outline our top three strategies to elevate your impact this year, along with ways to make small, easy changes that lead to large, impactful results. For instance, at an event recently, the speaker offered to give his book away for free to anyone who sent him a text with their contact information.

Impact 169

Impact Strategy Associations Data 169

Byte Technology

MARCH 25, 2015

They initiate a search on that most popular of search engines—Google—in an effort to find an outlet for their philanthropic leanings. Does your organization appear in the top five search results? Determine that and you can infuse such words and phrases into your headers, page names and content. Keep Updating Content.

Search 100

Search Results Profit Google 100

NCE Social Media

JANUARY 13, 2012

This week Google announced that they were going to add information from Google+ pages into their search algorithms so that they can create a more personalized result when you search. It means Google+ pages now impact the result people see when they use a search engine like Google to find you. Google’s Blog.

Search 117

Search Social Google Sound 117

Media Cause

JANUARY 8, 2024

Keyword research is an important tool for both search engine optimization and paid media marketing services. In this blog post, we’ll explore three ways keyword research can benefit your nonprofit and help you achieve your mission more effectively. This data can inform your nonprofit’s strategic decision-making process.

Research 59

Research Difference Search Hunger 59

Candid

FEBRUARY 14, 2024

Generative AI is a type of artificial intelligence that creates new content, such as text, images, or other media by learning from and combining pieces of existing data. Through machine learning, it uses pattern recognition to interpret user prompts and generate content matching these prompts. How can generative AI help grantwriters?

Generation 111

Generation Artist Arts Instructional Design 111

The MatrixFiles

DECEMBER 15, 2022

What other content can we feature that is connected to the popularity of this page? The icing on the cake: this practice is also great for search engine optimization. Improve your search by adding 10 more best bets For your top 10 most searched queries on your site, are your users getting to where they need to go?

PDF 130

PDF Analytics Search Template 130

Nonprofit Tech for Good

APRIL 12, 2019

Search Engine Optimization (SEO) increases your organization’s visibility in organic (not paid) search results, making your organization easier to find and driving people to your website. The way to get a higher ranking is to use the right keywords… not words your organization uses but words people use in searches.

St. Louis 253

St. Louis Headline Search Google 253

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 4, 2011

What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information. Why is Content Curation Valuable?

Content 139

Content Skills Feeds Tutorial 139

Nonprofit Tech for Good

AUGUST 23, 2015

Your nonprofit could have a wide variety of excellent blog content , but if your blog’s design doesn’t make a positive first impression, then few will read it – much less share it with their followers on social networks. Mercy Corps Blog. Defenders of Wildlife Blog. Next City Blog.

Design 100

Design Practice Plugin Headline 100

Byte Technology

MARCH 30, 2017

There are so many active blogs operating in our virtual world today that it would take countless lifetimes to read them all. But what makes one blog better than the next? Here are some tips that should be taken to heart when crafting a winning WordPress blog site. Is it the style of writing?

WordPress 100

WordPress Mind Design Build 100

DNL OmniMedia

APRIL 26, 2024

For example, nonprofits with technical expertise or that work with technology consultants may create optimized online spaces for donors that make giving easy and teach supporters about their nonprofit through interactive content. Ensuring your content meets modern design standards. Ensuring your content meets modern design standards.

Digital 52

Digital Google Grant Nonprofit 52

Candid

APRIL 13, 2023

In addition to navigating through your own website, this person is likely scrolling through many search results to find out more information about your organization. Moreover, an online search may take your prospective supporter to other platforms like YouTube, LinkedIn, Facebook, and, of course, Candid.

Storytelling 105

Storytelling Audience Tips Captivate 105

Cloud 4 Good

NOVEMBER 21, 2021

While it might seem like a bittersweet decision, this migration now allows members to make connections across the entire Salesforce ecosystem and view all the important information in one, centralized location. The content remaining includes product documentation and best practice articles. Search Functionality.

Community 97

Community Search Profile Group 97

Bloomerang

SEPTEMBER 1, 2021

You’ve likely heard about the importance of search engine optimization (SEO), but do you know what it means and how it matters for your nonprofit? In this blog post, I’ll dive into that and how to make sure your nonprofit stays on top of your prospective donor’s SEO results. They do this through search engine optimization or SEO.

Results 83

Results Search Websites Attention 83

TechImpact

APRIL 23, 2014

You’ve invested in it, consistently update the content, post to your blog, and market events through your website. So, of course you want people to see all that great content. It could have been by accident, or to see a specific blog post. Organic searches. “Go Give the information in shorter, digestible chunks.

Generation 234

Generation Websites Social Media Search 234

Nonprofit Tech for Good

MAY 13, 2022

Data should inform and optimise your fundraising strategy , and attribution is a simple technique you can use to really help you get it right. Once you know where your donors come from, what should you do with that information? Content (utm_content). Examples: facebook, google, instagram, blog, website, qr-code.

Donor 294

Donor Track Campaign Facebook 294

Pamela Grow

MARCH 6, 2024

The author of Everybody Writes (2nd Edition): Your New and Improved Go-to Guide to Creating Ridiculously Good Content and Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business , not to mention a founder of MarketingProfs , Ann knows engaging writing.

Resource 98

Resource Newsletter Case Study Nonprofit 98

Nimble AMS

DECEMBER 18, 2023

The road to implementing new technology can be a long one, but your organization can smoo th the way with business process mapping. Read our blog to learn everything you need to know about b usiness process mapping and prepare your association for implementation success. What is business process mapping?

Map 135

Map Associations Process Business 135

Nonprofit Tech for Good

DECEMBER 13, 2018

By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. She also writes about digital marketing with helpful and actionable advice on Wired Impact’s nonprofit marketing blog and for their online guides. 4) Key features and content aren’t accessible.

Websites 253

Websites Nonprofit Guidelines Phone 253

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 17, 2013

On December 17 at 6:30 pm, I am facilitating a discussion and presenting at one of Scoop.It’s “ Lean Content ” events in San Francisco. The topic is “ The Unanticipated Benefits of Content Curation for Nonprofits.” Instead, content curation helps us keep focused.

Content 123

Content San Francisco Technique Skills 123

Candid

JUNE 7, 2023

For example, our preference for video content rings true. Has a shorter attention span, which requires content that is skimmable. Questions included how members of this generation find out about new nonprofits, how they know they could trust a nonprofit, and how they prefer to get information from nonprofits.

Advice 98

Advice Social Media Media Meme 98

sgEngage

AUGUST 23, 2023

If so, you’re in good company — a whopping one billion searches per day are health-related! With individuals increasingly turning to search engines to help them understand health issues, user-friendly healthcare websites are more crucial than ever. Optimize the user journey. Assess website analytics. Tell your organization’s story.

Websites 76

Websites Organization Tips Map 76