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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. Focus on selling – Judge ads by sales results, not awards. Analyze results data to double down on what inspires action.

Lesson 59
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It Takes a Village: Using Peer-to-Peer to End Homelessness

Qgiv

The majority of the week’s events were virtual , so supporters could participate from anywhere and engage with the organization via social media and through their peer-to-peer event site. Solid Ground, and C-U at Home each hosted a very different type of event but all with great results. Make It a Party. Housing Resources Inc.,

professionals

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What I Learned About Crime by Mapping It with Tableau

Tech Soup

San Francisco, like many cities embracing the open data movement, has a dedicated data site with all sorts of data available for free for anyone to download and use. However, to view the above information with transit stop data, I needed to blend or overlay additional data. Gathering the Data.

Map 36
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New Models for Community Partnerships: Museums Hosting Meetups

Museum 2.0

People who engage deeply in any online community, whether a bulletin board or social networking site, want to meet in person. There are communities for everything online, and chances are you can find a group that offers a good blend of related interest and current non-visitation to your museum. Talk to the folks at Instructables.

Museum 22
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7 Crowdfunding Tips Demystified

Care2

Successful crowdfunding isn’t like Field of Dreams; you have to do more than just build a fundraising site and expect people simply to come. Why the need to convert currency to results? Even more difficult is predicting the quantity of future warm feelings I’ll have as a result of making a donation today.

Tips 72
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10 Best Practices for Planning Successful Crowd Funding or Giving Day Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

The next day, I facilitated a workshop on Best Practices for Crowd Funding that blended traditional instruction with innovation lab facilitation techniques. 2: Identify results, metrics, and mini goals for your campaign. Most crowdfunding sites have the ability to customize donation levels to provide options for giving.

Fund 130
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Podcamp Session on Social Media Metrics: Thank You Jeremiah

Beth's Blog: How Nonprofits Can Use Social Media

I'm looking to blend different perspectives and have a workshop session that can speak to nonprofits and grassroots media makers. But define some terms first: Measurement is the process of determining the result of a strategy (source: J. We have a history and culture and expectation for objective web site measurement.

Metrics 56