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Designing Digital Navigation Paths

Forum One

As we started off, I was immediately struck that, as much as each view was unique, they all started to blend. Ensuring clear navigation is critical for an excellent audience experience and fulfillment of site goals. As a prominent aspect of the site, navigation elements need to be a prominent part of the brand’s online presence.

Digital 53
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The Dangers of Online Services

Zen and the Art of Nonprofit Technology

This week was a bad week for online blogging services. Today, the hacking of the blogging service SoapBlox , which was used by many progressive political bloggers, such as Pam’s House Blend , became known, and it is currently unclear how many sites have survived, and what will happen to them.

Service 100
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Fun with Drupal Commons, a Powerful Solution for Online Community Building

Forum One

For years, we have been advising clients on how to build, manage, and grow successful online communities. Similar to Open Atrium and Jive , Commons blends web content management and enterprise 2.0 functionality (blogs, documents, wikis, profiles, groups, etc) and can support open, partially open, and closed community sites.

Drupal 45
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Prioritizing Your Web Marketing Budget - What Slice of the Pie Should Social Media Get?

Beth's Blog: How Nonprofits Can Use Social Media

   The topics addressed include: Building Web Presence.   Where does social media time/money fit within the overall web marketing budget?  via my social network I stumbled upon colleague  Stephen Blyth musing about allocating money on a nonprofit web's strategy. The Social Opportunity.

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Cheap and Cheerful Audience Analysis for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. But not all kinds of audience analysis are evil.

Analysis 105
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

A great tool to see how different companies make their product the hero is by looking through swipe files curated by sites like [link]. Test different calls-to-action and reduce friction in online giving. Universal Analytics is the new version of this free web tracking tool and can take some time to understand.

Lesson 59
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The Future of Fundraising: Live Interactive Chat Recap

Tech Soup

The event blended virtual video speaker conferencing; online presentation and video; and live audience chatting and social networking, including conversation on Twitter using the #NPLive hashtag. ACS collects data by tracking what is happening online and offline. Data drives ACS' fundraising tactics and success.