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The New and The Unknown

Beth's Blog: How Nonprofits Can Use Social Media

Flickr Photo by Jason A. By getting to know these ideas, we blend them into our own frame of reference, creating something that is changed, if not wholly new. Guest post by Kate Wing. We’ve all been in a meeting where someone new to the field sits down at the table and says, “Wow – why don’t you all do it this way?

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Cheap and Cheerful Audience Analysis for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

Flickr Photo by Matthew Field. One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. How old are they?

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Podcamp Session on Social Media Metrics: Thank You Jeremiah

Beth's Blog: How Nonprofits Can Use Social Media

Flickr Photo by whatchamakallit. There is a lot of discussion on the topic on web strategy blogs and from social media strategy gurus like Owyang. I'm looking to blend different perspectives and have a workshop session that can speak to nonprofits and grassroots media makers. What is the trend? Going up and to the right?

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Groundswell Book Club Part 2: Talking

Museum 2.0

The simplest way is to be a commenter—to follow blogs and sites related to your institution and share your own observations and helpful tips. The next level is to produce your own talk, via profiles on social networking sites, a twitter feed, flickr group, blogs, podcasts, or online video.

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