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Reflections from #MFOM14: Email Marketing, Fundraising, and Visual Communications

NTEN

On August 2-3, I attended the 5th biennial Money for Our Movements (MFOM) social justice fundraising conference in Baltimore, Maryland, convened by the Grassroots Institute for Fundraising Training. Download this free recording from Blackbauds webinar about setting your goals for #GivingTuesday.

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Gen Z Is Ready to Join Your Junior Board of Directors

sgEngage

According to Blackbaud Institute’s Gen Z at the Table, Gen Zers believe that “promoting causes or volunteering can make the most impact.” The low-hanging fruit segment for this are individuals who served on their university’s student government. As a group, they’re generous and committed, especially with their time and energy.

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A Guide to bbcon 2022 for K–12 School Professionals

sgEngage

Blackbaud’s Tech Conference for Good is October 17–18, when thought leaders from around the world will share insights into education, fundraising, technology, and more. ” You’ll hear exciting updates from Blackbaud executives and discover how we’re building software just for you. Register now for bbcon 2022.

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12 School & Higher Ed Fundraising Platforms That Match Gifts

Double the Donation

You know better than anyone that planning a university fundraising campaign can feel a bit overwhelming. With many moving parts and ever-changing components, it’s important to find the right higher ed fundraising platforms that can support your school every step of the way. Why We Love This School Fundraising Platform.

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Why Diversifying Your P2P Strategy is Critical to your Organization’s Health

sgEngage

On the upside, it gave us freedom to try new ways of working towards our missions; on the downside, it exposed the lack of diversification in fundraising strategies. Much like we’re guided to diversify our stocks, diversifying your fundraising strategy can ensure your organization is set up to maintain funding no matter the crisis ahead.

Strategy 115
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What Fundraisers Can Learn from Direct Marketing

Connection Cafe

Prior to working at Blackbaud, I spent 10 years working in annual giving. I’m embarrassed to admit that it hadn’t occurred to me in those years that all my work in annual giving was really direct marketing. Many direct marketing operations have this process down to an art form. Apply A/B testing to your materials.

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The 20 Most Popular sgENGAGE Articles Published in 2020

Connection Cafe

10 Things Fundraisers Can Do From Home During the COVID-19 Pandemic by Adam Ruble, Illinois State University. Tips for a Successful Virtual Gala Experience by Tanya Fitzgerald, Blackbaud. Tips for Communicating with Donors During Uncertain Times by Bo Crader, Blackbaud.