EveryAction

OCTOBER 26, 2022

M+R’s Benchmarks report found that 54 percent of nonprofit web traffic in 2021 came from mobile devices—meaning that on a very basic level, donors are interested in interacting with nonprofits using their smartphones. It could be as simple as “I thought you’d like to see what your support made possible.”

Donor 216

Donor Giving Gift Photo 216

M+R

MAY 31, 2023

Here’s where you can find M+R people this summer: PMDMC Benchmarks Webinar June 7, 1–2pm ET Thought Benchmarks season was over? Get the low-down on how the public media sector fared in this year’s Benchmarks in this virtual webinar co-hosted with PMDMC. Are you conferencing this summer too? Let us know so we can say hello!

Business 90

Business Atlanta Chicago Benchmark 90

Nonprofit Tech for Good

MARCH 3, 2020

The survey is anonymous and your participation will help provide charitable giving benchmarks for nonprofits, NGOs, and charities worldwide. The results will be released on September 14, 2020 in the third edition of the Global Trends in Giving Report. Please volunteer 5-10 minutes of your time and take the survey! <<

Survey 207

Survey Global Trend Alexa 207

M+R

FEBRUARY 26, 2024

Participating organizations share their supporter email, action, donation, deliverability, engagement, and fundraising behavior. In return, they receive volumes of rich, useful data about their supporters to help in targeting, re-engagement, advertising, and more. It’s what we don’t ask them to share: supporters’ privacy.

Data 91

Data United States Green Benchmark 91

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar. But bench learning can be richer than simply collecting numbers.

Benchmark 103

Benchmark Social Media Global Project 103

M+R

MAY 31, 2024

If you’ve Googled, well, anything lately, you’ve probably seen Google’s generative AI experience, aka an AI-generated answer at the very top of the search page (above ads and organic results). The company also expanded on its (inevitable) plan to monetize this experience, via a to-be-released “Sponsored” section of AI results.

Search 45

Search Experiment Google Benchmark 45

sgEngage

MARCH 22, 2024

Particularly for peer-to-peer (P2P) fundraising, mobile capabilities have become crucial in meeting donors where they are, providing a simple, fun donor experience that results in higher turnout, increased revenue, and better year-over-year retention of event participants, donors, and P2P fundraisers. How do you pick the right event?

Track 97

Track Activities Active Activism 97

Nonprofit Tech for Good

APRIL 2, 2018

Published by the Worldwide Initiatives for Grantmaker Support (WINGS). 2017 Benchmarks Study :: Download. 2017 Luminate Online Benchmark Report :: Download. English, français, português y español, the 2018 Global NGO Technology Report is based on the survey results of 5,352 NGOs from 164 countries.

Research 248

Research Report NGO Asia 248

M+R

MARCH 5, 2024

Participating organizations share their supporter email, action, donation, deliverability, engagement, and fundraising behavior. In return, they receive volumes of rich, useful data about their supporters to help in targeting, re-engagement, advertising, and more. It’s what we don’t ask them to share: supporters’ privacy.

United States 77

United States Green Benchmark Registration 77

.orgSource

OCTOBER 17, 2023

Focusing on leadership dynamics and achievements also supports prioritizing consensus over individual agendas. BoardEffect states that an annual board self-assessment may help the board prevent problems leading to liability issues and that the results of an assessment can highlight topics for future board discussion and consideration.

Evaluation 251

Evaluation Government Director Facilitation 251

Classy

JUNE 30, 2021

From stats on conversion and acquisition to retention and supporter experience, check out the infographic below to get a peek at the data from the 2021 report. We created a free Benchmark Assessment to surface actionable fundraising takeaways based on your organization’s current metrics. Benchmark Your Fundraising Performance. .

Fundraising 98

Fundraising Benchmark Stats Metrics 98

Nonprofit Tech for Good

APRIL 10, 2022

You may discover that retweeting your own tweets results in higher engagement than tweeting the same tweet twice. In this example, @Codeorg features their logo with an inspirational quote from a supporter: Statistics and fact graphics also work well on Twitter. Follow back those that support your nonprofit.

Twitter 343

Twitter Practice Social Media Nonprofit 343

Bloomerang

AUGUST 16, 2021

Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks. . Let your supporters know specifics.

Analytics 126

Analytics Strategy Fundraising Benchmark 126

M+R

DECEMBER 1, 2023

So next year when you’re sitting all day refreshing your results and stress eating Thanksgiving leftovers because you’re behind last year’s revenue, take a deep breath and wait for Wednesday morning. Email revenue held steady or increased for 70% of nonprofits whose results we reviewed. Cyber Tuesday? Who was down? Fun new channels!

Giving 99

Giving New York City Channel Trend 99

Candid

FEBRUARY 27, 2024

One way to serve your clients more effectively is to gather feedback from participants, then use what you learn to improve services and support organizational change initiatives. Compare your data and look for trends One of the challenges of opinion data is that it’s hard to know what’s a good average overall rating or result.

Rate 127

Rate Survey Nonprofit Sample 127

Nonprofit Tech for Good

SEPTEMBER 17, 2023

After a week, review the following data points: 1) CTR (Click-Through-Rate): The CTR is the number of times your ad is clicked on after it is visible on the SERP (search engine results page). You can use that benchmark to determine how well your ad copy is performing. If it’s well under 4%, you may want to tweak your ad copy!

Google 259

Google Evaluation Grant Campaign 259

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

Nonprofit Tech for Good

JULY 21, 2019

Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ). For every 1,000 fundraising messages delivered via email, nonprofits raise $45 USD ( M+R Benchmarks Report ). Nonprofits sent an average of 59 email messages per subscriber in 2018 ( M+R Benchmarks Report ). M+R Benchmarks Report ). Mobile Giving.

Stats 279

Stats Social Media NGO Media 279

NTEN

JULY 13, 2012

[This is part two of a series taking a closer look at the key benchmarks from our 6th Annual Nonprofit Technology Staffing & Investments Survey Report , conducted with The NonProfit Times. Another benchmark we think is importmant for nonprofits to consider is the ratio of organizational staff to their tech-responsible staff.

Ratio 67

Ratio Benchmark Technology Org 67

NTEN

AUGUST 13, 2012

[This is part three of a series taking a closer look at the key benchmarks from our 6th Annual Nonprofit Technology Staffing & Investments Survey Report , conducted with The NonProfit Times. What Do the Results Tell Us About Tech Adoption at Nonprofits? “We You can download the complete report for free here.]

Adopt 81

Adopt Benchmark Tech Technology 81

sgEngage

JANUARY 16, 2024

Do you have neighbors, doctors, or local business owners who might support your fundraising efforts? You know your supporters best and which outlets they use the most. Send Handwritten Letters First, Not Emails Email is faster and can return instant results, but old-fashioned handwritten letters give that personal touch.

Effective 76

Effective Tips Fundraising Blackbaud 76

EveryAction

JANUARY 11, 2023

The results will help you gain a better understanding of how much grassroots muscle you have in each district and uncover action takers who might be ready to take that next step up your volunteer engagement ladder. Volunteers who appear in these search results are highly passionate about your mission.

Advocacy 198

Advocacy Volunteer Analysis Action 198

Nonprofit Tech for Good

FEBRUARY 12, 2021

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. That way people are able to support the causes they care about, no matter what. Every year it becomes more and more crucial for nonprofits to invest in online fundraising programs.

Effective 278

Effective Fundraising Nonprofit Channel 278

NTEN

NOVEMBER 21, 2011

Working on our 2011 eNonprofit Benchmarks Study , we noticed something interesting when looking at year-over-year data by sector: The share of online revenue from monthly giving for International groups seemed to decline from 2009 to 2010. For this Benchmarks Extra , we separated the data for one-time giving and monthly giving.

Benchmark 52

Benchmark Giving International PDF 52

Nonprofit Tech for Good

APRIL 5, 2019

Published by the Worldwide Initiatives for Grantmaker Support (WINGS). 2018 Benchmarks Study :: Download. The results will be released in the 4th edition of the Global NGO Technology Report on September 16, 2019. Published by the Public Interest Registry and Nonprofit Tech for Good. 2018 World Giving Index :: Download.

Report 224

Report Professional Marketing NGO 224

Bloomerang

AUGUST 29, 2022

Search advertising: text ads that show up in search engine results, namely utilizing the Google Ad Grant or paid Google Ads. Use benchmarks to set your budget. The M+R 2022 Benchmarks have a section devoted to nonprofit digital advertising with breakdowns by format, organization size, and cause area. Let the results guide you!

Digital 122

Digital Program Tips Nonprofit 122

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

Nonprofit Tech for Good

JULY 5, 2020

and around the world to create award-winning videos that drive results. If your video connects powerfully with your supporters they’ll like, comment on and share the video with their friends. Results showed that although joy was the most common emotion elicited, surprise came in a close second. The Nonprofit Video Index.

Video 312

Video Share Social Social Media 312

sgEngage

JUNE 6, 2024

Campaign Step 2: Feasibility Study Your Database Goal: Address Data Health, Prospect Research, and Reporting While the broader team is busy with the feasibility study, you’re reviewing the results of your database audit and should have a better sense of what is in—or is missing from—your database. Add wealth screening services.

Database 72

Database Goal Campaign Phase 72

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 30, 2014

Director of Programs and Policy answered a few questions about how they used learning and pivoting to get better results. What were your results? What did you do to get those results? We learned that it takes thoughtful planning and smart execution to support a crowd funding campaign. Masha Chernyak.

Results 112

Results Foundation Community Learning 112

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. The initiative, in which this author is actively involved, is supported by the Association of Fundraising Professionals and GivingTuesday.

Hype 52

Hype Research Marketing Benchmark 52

Nonprofit Tech for Good

OCTOBER 27, 2019

Our partnership model is simple and innovative: in exchange for promoting the 2020 Global Trends in Giving Survey to donors and supporters of nonprofit organizations in your country from March 1 through May 31, 2020 , our partners receive the anonymized survey data for their country or cause.

Global 201

Global Trend South Africa Report 201

Whole Whale

NOVEMBER 10, 2021

Here are 3 arguments to support this: 1. Odds are high that your app will most likely sit in a dark corner of the App Store: Only the most loyal of your supporters (10% of your general based on the 90-9-1 rule ) will download the app. CTR (benchmark via MailChimp ). cost per install (benchmark via AppBrain ).

Mobile 96

Mobile Build Benchmark Rate 96

Nonprofit Tech for Good

JANUARY 27, 2016

A collaborative research project by the Public Interest Registry and Nonprofit Tech for Good, the 2016 Global NGO Online Technology Report is an inaugural effort to gain a better understanding of how non-governmental organizations (NGOs) worldwide use online technology to communicate with their supporters and donors. 70% use the.ORG domain.

South America 100

South America North America Internet Stats 100

Nonprofit Tech for Good

OCTOBER 25, 2019

The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”. The focus for year-round promotion is making sure your supporters get a nudge to create a Fundraiser whenever they happen to be ready.

Facebook 215

Facebook Raise Fundraising Audience 215

sgEngage

SEPTEMBER 26, 2022

Understanding Benchmark Data. The broadest industry benchmarking data is a good place to start. These top donors are giving more, but their support does not come easy. The results: 15 times more new donors. Consider the results of frontline fundraisers at Notre Dame de Namur University. 11 gifts above $1 million.

Data 71

Data Los Angeles Gift Model 71

sgEngage

NOVEMBER 24, 2021

Additionally, the 2021 M+R Benchmark Report cites “The increase in overall giving was largely driven by more people giving rather than people giving more.” It looks like you untapping the potential of new donor pools, unlocking stronger supporter engagement, hosting a little more friendly competition, and bravely diversifying your approach.

Blackbaud 104

Blackbaud Articulate Gift Global 104