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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

Said another way – what works offline also works online. Analyze the stats of previous emails. MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008. Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *.

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What do web stats mean, anyway?

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology What do web stats mean, anyway? Allan’s argument is that because NTEN is in a leadership position in the field, it should lead in showing transparency by publishing its web stats.

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Relationships That Raise Funds: 5 Tips for Creating Successful Peer-to-Peer Fundraisers

NetWits

Such resources should include sample solicitation letters for mail and email, quick stats and impact statements for social media, sample scripts for phone calls, and thank you letters for follow-up communications. Utilize naming opportunities to recognize above described benchmarks.

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Membership Renewals Take a Dive

Care2

As organizations continue to plan for 2011, it’s important to examine 2010 benchmarks such as the Membership Marketing Benchmark report that surveyed over 400 association executives. Check out these Stats: In 2009, 31% of associations reported that membership renewal rates decreased in the previous year.

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What Can Our Past Tell Us About Our Future?

Connection Cafe

If this is the first year you’re doing some P2P archaeology, start by pulling the following stats: Event level data: Online and offline fundraising totals (separate from sponsorship or other dollars). Compare your performance to industry benchmarks. Develop your own benchmarks for the coming year.

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Does The $1.80 Marketing Strategy Actually Work On LinkedIn?

Nonprofits Source

At the very least this will give you a benchmark to reference your progress. If you’re into meeting connections offline you may also want to filter by location. My advice is to identify where your profiles greatest weaknesses are and start building up your score. Engage With Like-Minded Professionals.

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Does The $1.80 Marketing Strategy Actually Work On LinkedIn?

Nonprofits Source

At the very least this will give you a benchmark to reference your progress. If you’re into meeting connections offline you may also want to filter by location. If you’ve ever wanted to increase your “ weekly search stats ” on LinkedIn then investing in Search Engine Optimization (SEO) might be a good place to start.