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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. M+R Benchmarks Report.

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Digital Storytelling to Access, Attract and Activate U.S. Donors

Nonprofit Tech for Good

By Elizabeth Ngonzi , Adjunct Faculty at New York University Center for Global Affairs and Former CEO of Afrika Tikkun USA. International organizations planning their fundraising strategies for the new decade and looking for new funding sources may be wondering how to maximize their success in attracting U.S. Global Giving.

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Decoding Nonprofit Research: Ensuring Authenticity Over Marketing Hype

Neon CRM

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Does the report itself or the marketing around the report make claims that seem too good to be true? This is where the increasing amount of nonprofit sector research reports can help.

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10 Donation Page Best Practices for Nonprofits

Nonprofit Tech for Good

It’s also worth noting that according to the Global Trends in Giving Report , 10% of donors worldwide prefer to give directly through their bank account. per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. Monthly donors give $35.46

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For Positive Outcomes, Hold a Mirror Up to Board Performance

.orgSource

Recent data from the global consulting firm Spencer Stuart shows that 98% of S&P 500 boards conduct a board evaluation of some type, although only about a third review the board as a whole, individual directors, and committees as part of the process. For executive directors, this may be a sensitive topic to introduce.

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3 BIG reasons not to build a Mobile App!

Whole Whale

Our market is on mobile: The Total Addressable Market (TAM) mistake. Globally, there were roughly 197 billion app downloads in 2017 ( Statista ). Of these users, 70-80% will then delete or relegate the app within 1 month (benchmarks via Localytics ). It’s now time to go to market. CTR (benchmark via MailChimp ).

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Great Place to Work® on Certification Nation Day, a National Celebration of Outstanding Workplaces

fusionSpan

By always collaborating and supporting we have built a team that not only focuses on delivering best in class solutions to our clients but also works on continuous improvement internally in a supportive environment. Thriving employees increase revenue, profit and provide market-leading customer experiences.