EveryAction

AUGUST 3, 2023

And the larger your organization, the larger the gifts you can expect to receive⁠—that is, of course, when your team has a plan to cultivate and steward key donors. Effective major gift fundraising focuses on cultivating relationships with that 20% of donors, and we’re here to help guide your efforts to maximal success.

Strategy 177

Strategy Giving Fundraising Gift 177

Bloomerang

AUGUST 16, 2021

Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks. . Track your own data. What will that cost? .

Analytics 126

Analytics Strategy Fundraising Benchmark 126

sgEngage

JANUARY 16, 2024

Even though we’re not all gifted storytellers, artificial intelligence can make us look like we are. Ask for a Long-Term Commitment A one-time gift gets you closer to your campaign goals, but a sustaining gift gets you closer to your mission goals. Tell a Powerful (and Personal) Story Humans are hardwired for narrative.

Effective 76

Effective Tips Fundraising Blackbaud 76

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

Nonprofit Tech for Good

DECEMBER 8, 2021

They focus your nonprofit on tracking and reporting impact which is essential for fundraising success. M+R Benchmarks Report. 33% of donors give tribute gifts to family and friends. Then, for each tribute gift, create a unique donation page where purchasing the tribute gift is the only option.

Trend 308

Trend Digital Marketing Fundraising 308

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

Online 98

Online Fundraising Benchmark Adwords 98

sgEngage

MAY 30, 2024

Consider these tips for motivating gift officers with goals and incentives: Use your data to find realistic targets. For example, organizations might still use in-person meetings as a key metric for gift officers despite communication preferences and habits changing so dramatically post-2020.

Retention 84

Retention Management Tips Nonprofit 84

DNL OmniMedia

OCTOBER 13, 2020

Securing major gifts is an incredibly strategic effort. Each step you take with a prospect, from the first communication to receiving a gift, needs to be carefully tracked and planned for. In the nonprofit world, this tracking process is referred to as moves management. Making major gift asks. Let’s get started.

Effective 98

Effective Management Guide Fundraising 98

M+R

DECEMBER 13, 2022

Tune up your tracking in advance of key moments. For ads tracking and more, we highly recommend Google Analytics. For ads tracking and more, we highly recommend Google Analytics. Adding eCommerce tracking means you can track your conversions back to specific promotions. those KPIs.

Fundraising 84

Fundraising America United States Track 84

DNL OmniMedia

FEBRUARY 11, 2021

That means that the vast majority of your nonprofit’s fundraising success is dependent on having a successful major gifts program. However, it’s also true that over 60% of the best prospects for individual, major gifts aren’t even on a nonprofit’s radar. The ideal moves management path for a major gift prospect to follow.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Bloomerang

AUGUST 18, 2023

Especially in the beginning of their employment, many benchmarks beyond gift income must be mutually agreed upon. Reiterate this mindset: It takes a village to increase gift income. Good fundraisers spend a big chunk of their week outside of the office to nurture relationships and solicit gifts.

Fundraising 70

Fundraising Retention Gift Nonprofit 70

sgEngage

AUGUST 8, 2022

Capital campaigns are laser focused on the top-level gifts. In most campaigns, the top ten gifts account for half or more of the campaign goal. That laser focus has several consequences because major gift fundraising is relatively inexpensive. Bigger, more exciting ideas and dynamic thinking really do raise more money.

ROI 73

ROI Campaign Gift Metrics 73

Bloomerang

MARCH 27, 2024

Your organization needs to reach its fundraising goals, so use an innovation mindset to start small with new initiatives, track outcomes, and to use agility to build off successes. This is not only an issue of thinking differently and more inclusively, but thinking of the bottom line.

Philanthropy 89

Philanthropy Strategy Fundraising Indiana 89

Classy

JULY 28, 2021

Classy allows you to provide four recommended gift size options on your campaign pages, as well as the option to include a prefilled donation amount. You can use these to send custom donation pages with tailored gift sizes and recommendations to different cohorts of donors. Track Top Donor Acquisition Days.

Experiment 93

Experiment Donation Ideas Create 93

sgEngage

NOVEMBER 10, 2023

Recurring donations are gifts to a nonprofit organization made by a donor on an ongoing basis, typically monthly. The trend leans heavily toward a monthly gift cadence, with 94% of recurring donors preferring to give monthly. Nonprofits should promote the message that making a recurring gift is easy and it creates a lasting impact.

Donation 52

Donation Blackbaud Retention Gift 52

NTEN

APRIL 29, 2010

The new 2010 eNonprofit Benchmarks Study from NTEN and M+R was just released today! The new report might look slim and slick, but this scrappy guide is thick with valuable insights and key industry benchmarks for online messaging, fundraising and advocacy, based on a full year's worth of results from 31 of your nonprofit peers.

Benchmark 70

Benchmark Studies Free Stats 70

Allegiance Group

MAY 16, 2024

Nearly all new reports and benchmarks show a decline in both donors and dollars, and the Fundraising Effectiveness Project’s (FEP) latest Quarterly Fundraising Report is no exception. High-Level Takeaways from the FEP Report FEP tracks three key metrics: donors, dollars, and retention. Donor-advised funds will likely expand in 2024.

Trend 52

Trend Podcast Retention Nonprofit 52

Nonprofit Tech for Good

JUNE 23, 2020

According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. For example, the Nature Conservancy offers both honor gifts and memorial gifts – each with their own donation page. 4) Know the Power of Email Fundraising.

Practice 339

Practice Online Fundraising Nonprofit 339

Nonprofits Source

OCTOBER 4, 2023

These solutions power workplace giving programs by helping to match contributions to nonprofits, track volunteer hours, and manage other company-wide philanthropic efforts. They use CSR software to streamline data collection, track progress, and ensure compliance with CSR goals and standards.

Software 52

Software Business Guide Companies 52

Connection Cafe

DECEMBER 16, 2019

McKinsey Quarterly focuses on transparency, empathy, and meaning—timeless and increasingly timely— and that all are defining a new leadership benchmark. Gift officer departure or dissatisfaction is often tied to the persistence required to secure appointments with not only one donor but often 10 new ones per month.

Team 37

Team Gift Philanthropy Benchmark 37

Greater Giving

OCTOBER 13, 2022

Whether it’s direct experience with your nonprofit, or an emotional investment in the work, seeing eye-to-eye with your donor about the fight that needs to be fought—and the method of doing it—is the surest way to securing a gift. Prove your track record to earn their trust. Lean on shared experiences. Follow up with a thank-you.

Giving 85

Giving Gift Nonprofit Donor 85

CauseVox

JUNE 7, 2022

For context, when we talk about major donors, we’re referring to donors who make a significant gift to your org – one that’s above and beyond the typical gift that arrives in the mail. Usually, $10,000 is a common benchmark (but splitting that into two payments of $5,000 over two years could still be considered a major gift.).

Money 64

Money Donor Tips Technique 64

NonProfit Hub

JUNE 8, 2016

a 60-70 percent chance of obtaining additional gifts from an existing donor. – a 20 to 40 percent chance of obtaining an additional gift from a recently lapsed donor. – but less than a 2 percent chance of obtaining a gift from a prospective donor (actuation). All of this is despite the facts that organizations have. –

Track 28

Track Donor Retention Metrics 28

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Major gifts. Your fundraising strategy should focus heavily on cultivating major gifts. Matching gift database. Offers accountability. But what does a fundraising strategy look like in practice?

Strategy 106

Strategy Develop Fundraising Nonprofit 106

Qgiv

SEPTEMBER 2, 2022

Historical support shows that charitable response is swift in response to natural disasters, financial crises such as the Great Recession of 2008 – 2009 and the pandemic, as seen below: Revenue Trend: Human Services Benchmark. Source: One & All human services clients; excludes gifts of $10,000+. Tracking new giving trends.

Strategy 52

Strategy Marketing Giving Ukraine 52

Get Fully Funded

MAY 16, 2022

Now, here’s the more surprising part of monthly giving: Not only do you get more money when someone gives a monthly gift, but the loyalty level increases. Many will give to your Giving Tuesday and year-end campaigns in addition to their monthly gifts. First, figure out what your average gift amount is from one of your last appeals.

Donor 128

Donor Nonprofit Gift Missouri 128

Bloomerang

AUGUST 23, 2023

Out of all of the constituents in your database, how many of them have given a gift? Note that we’re interested in how many people have given a gift, not how many gifts have been given, so we’re going to choose the Constituent report type (instead of the Transaction type). That’s great! Or even 70%?

Report 87

Report Donor Database Template 87

Connection Cafe

JANUARY 11, 2017

It’s a new year and that means a new, comprehensive benchmark report on the performance of nonprofits using Luminate Online. Data showcases impact and lets us know how far off/on track we are. The ultimate benchmark, the one that really matters, is YOUR performance. Just between us, I’ve grown to love analytics.

Benchmark 20

Benchmark Online Analytics Beginner 20

Bloomerang

NOVEMBER 16, 2023

According to the M+R Benchmarks 2023 report , 62% of nonprofits used text messaging for fundraising purposes in 2022. Supporters either send a donation amount to be charged to their mobile carrier (text-to-give) or are sent a link to your online donation form (text-to-donate) where they can submit a gift. Donor stewardship challenges.

Mobile 58

Mobile Guide Giving Fundraising 58

sgEngage

DECEMBER 27, 2021

The rise in virtual fundraising during the pandemic also fueled an increase in Facebook challenges, increasing from 13% of fundraisers in 2019 to 33% in 2020 according to a Facebook Fundraising Benchmark Report from givepanel. Can Facebook fundraising and Peer-to-Peer Platforms work together? .

Platform 97

Platform Facebook Tips Social Media 97

Givinga

FEBRUARY 26, 2019

Donation Tracking and Impact Reporting. Otherwise, your positive impact can’t be tracked back to profits or business improvement. How Donation Tracking and Impact Reporting Affect Profits. A custom platform will almost always include tracking and reporting tools like the ones described above.

Profit 45

Profit Software Benchmark Student 45

Top Nonprofits

AUGUST 17, 2021

America’s Checkout Charity Champions is a benchmark study conducted by Cause Marketing Forum. It tracks 77, million-dollar-plus charity checkout campaigns. Anyone who is involved with fundraising, cause marketing, corporate social responsibility, marketing and communications, should absolutely watch this on-demand webinar.

Campaign 52

Campaign New Jersey Charity Social Media 52

Bloomerang

MARCH 30, 2023

However, if your goal is SMART—specific, measurable, attainable, relevant, and time-bound—you’ll have a clear benchmark to work toward and measure progress. These goals are specific and have a clear timeline for completion, giving the nonprofit team a clear and attainable benchmark to strive for. Track progress.

Volunteer 93

Volunteer Program Roles Training 93

Care2

MARCH 25, 2009

Allyson Kapin, Editor-In-Chief ‘Tis the season for benchmark studies. In that spirit, Convio released their comprehensive online marketing study today that looked at close to 600 nonprofit organizations’ online marketing results and compiled benchmarks for evaluating fundraising, email, advocacy, and marketing success online.

Benchmark 31

Benchmark Convio Studies Marketing 31

Whole Whale

AUGUST 25, 2021

Very large charitable donations—categorized here as gifts of $100 million or more… that were publicly announced totaled at least $3.3 Investment returns funded multiple very large gifts, most of which were given by individuals to their foundations, including two gifts of $1 billion or more,” said Amir Pasic, Ph.D., Mail stats.

Stats 96

Stats Trend Mail Fundraising 96

Bloomerang

DECEMBER 19, 2023

67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. That means you likely won’t see the results—increased fundraising revenue, increased donor retention rate, increased average gift size—that you would likely see when using a paid solution.

Software 89

Software Free Tools Adobe 89

Allegiance Group

FEBRUARY 14, 2023

The cost of donor acquisition Typically, acquisition campaigns will result in an initial net loss because the cost to acquire a new donor (list rental, creative, production, and postage) is greater than the amount of the new donor’s first gift. But this should not be a reason to reduce or eliminate donor acquisition efforts.

Mail 52

Mail Donor Strategy Files 52