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Hot Takes: Giving Tuesday 2023

M+R

Groups that had already sent major campaigns recently, which may have eaten into Giving Tuesday revenue, like in the disaster and international aid space. Fun new channels! There was more investment in upper funnel channels than last year — channels like connected TV and podcast ads. Who was down? Ads — more mixed?

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Quick bites: 2021 End-of-Year Fundraising

M+R

We continued to see groups whose issues were in the news in the final months of the year experience spikes in fundraising — whether they worked on disaster response to midwest tornados or responding to news coming out of the Supreme Court. Related Links: Come join Benchmarks 2022! Others, not so much. In 2021, same. Hello, SEARCH!

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Why 2024 May Be a “Make or Break” Year for Nonprofits

Allegiance Group

Nearly all new reports and benchmarks show a decline in both donors and dollars, and the Fundraising Effectiveness Project’s (FEP) latest Quarterly Fundraising Report is no exception. By using inclusive creative materials and expanding communication channels, they’ve been able to draw more new donors to their organizations.

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Charitable Giving in a down economy: Performance strategies for any market

Qgiv

Communicating need is paramount to responsive generosity, with the most efficient channels being the news and press. Historical support shows that charitable response is swift in response to natural disasters, financial crises such as the Great Recession of 2008 – 2009 and the pandemic, as seen below: Revenue Trend: Human Services Benchmark.

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Hot Off The Presses: Convio Online Marketing Nonprofit Benchmark Index™ Study

Connection Cafe

Downtime may be hard to come by with SXSWi , NTC and AFP International activity this week, but just in case you have a few minutes to burn waiting for a flight, train or a panel to start, I’m arming you with some exhilarating reading material — the Convio Online Marketing Nonprofit Benchmark Index Study.

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Keys to Following Up with Disaster Response Donors

Connection Cafe

Convio acquired StrategicOne earlier this year, and they have done significant analytics on disaster donations with some hefty data sets to look at, so Katie Beth had some excellent suggestions. A disaster happened and an organization receives a sudden, spontaneous burst of giving. What channel did they use?

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New on SSIR: How does celebrity impact your fundraising?

Amy Sample Ward

When it comes to fundraising, though, one of the areas of most interest is motivation – this can help fundraisers and organizations align their message and delivery with the points of interest and the channels that are the most influential to the target audience. Yep, only 2% said celebrities were motivating their actions!

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