Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
Focus on selling – Judge ads by sales results, not awards. Takeaway #1 Know Your Donors Ogilvy had an “aha” moment when researching Rolls-Royce – discovering in a trade journal that their engineers focused extensively on reducing noise. Sending a recurring newsletter or print mailing to engage supporters.
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