Care2

JUNE 5, 2009

Regardless of whether you believe direct mail is on its way out -- and many smart people seem to disagree with each other on this point – nearly everyone agrees that the role of online giving is only becoming more important over time. Consider this. Maximize email signup opportunities across your websites and social media channels.

Social Media 47

Social Media Online Advocacy Media 47

Care2

APRIL 24, 2008

Online Fundraising: A look at growth in online giving, yearly patterns of giving, average gift size, monthly giving and fundraising messaging rates Online Advocacy: How are advocacy open, click-through, page completion and response rates changing and what impact are super-activists having?

Benchmark 28

Benchmark Studies Social Media NTEN 28

Care2

NOVEMBER 9, 2007

» Friday Nov 09 2007 A Procrastinators Guide to Year-End Fundraising Friday, November 9, 2007 at 02:38PM | by James OMalley Its November, crunch time for nonprofit fundraisers looking to cash in on some of the Yuletide cheer of the giving season. Now, you need a surefire strategy to get you those key last minute donations.

Social Media 37

Social Media Advocacy Guide Fundraising 37

Care2

DECEMBER 5, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Convio 28

Convio Studies Social Media Advocacy 28

Care2

FEBRUARY 20, 2008

Annually, MyEmma gives away 25 free accounts to deserving nonprofits nominated by users. While the nomination is currently closed for this year , make sure to look out for when theyre re-opened.

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

OCTOBER 7, 2008

This contemporary public-privatepartnership gives NOAA access to 8 million targeted activists who canwork with the government for common objectives. Im going to be mentioning your partnership in speeches I give and in classes I teach as I move forward and I only hope others learn to emulate you in other areas. Great work. com , Inc.

Social Media 31

Social Media International Advocacy Case Study 31

Care2

JUNE 16, 2009

This week Madeline and Jenn give us even more insight and share their favorite strategies on converting new online members into donors. We’ve seen some great success with asking activists or long-time prospects to give at a lower dollar level. • Ask early! • Balance between average gift and low-dollar asks.

Social Media 34

Social Media Advocacy Donor Online 34

Care2

FEBRUARY 3, 2008

» Friday Nov 09 2007 A Procrastinators Guide to Year-End Fundraising Friday, November 9, 2007 at 02:38PM | by James OMalley Its November, crunch time for nonprofit fundraisers looking to cash in on some of the Yuletide cheer of the giving season. Now, you need a surefire strategy to get you those key last minute donations.

Social Media 37

Social Media Advocacy Guide Fundraising 37

Care2

SEPTEMBER 15, 2008

Gives me hope! 57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) All rights reserved.

Social Media 28

Social Media Advocacy Video Fundraising 28

Care2

OCTOBER 18, 2007

Austin’s main themes were: Integration with GetActive; new “Open” initiative; and Convio’s upcoming IPO I. GetActive Integration Austin said integration is continuing. The result is that the connector for Salesforce.com is “the strongest integration we’ve done,” he said.

Convio 28

Convio Austin Social Media Advocacy 28

Care2

MAY 1, 2008

Heres the outline: Tell a story Keep the audience in mind Make a clear call to action Shoot video with repurposing in mind Think outside the box Prepare a script and get some feedback B-roll is important Sound is critical Give the viewer the right web tools Host a screening To get the details, read the full article.

Social Media 28

Social Media Video Advocacy Web 28

Care2

FEBRUARY 8, 2009

It’s refreshing to see the founders empowering volunteers and giving up some ownership, which is one of my top rules to be successful in social media. Charity Water is a good reason to give especially if you like the freedom to drink bottled water or have clean water systems where you live. Great post. So busy reading.

Social Media 28

Social Media Charity Raise Advocacy 28

Care2

JUNE 30, 2009

Give them love – fast! Give them something to do! I agree that it is vitally important to give your supporters something to do next. Tell them about the issue without giving them an option to help in some way is a wasted opportunity. If you dont ask, they wont give. 60) Search « How Sticky is Facebook?

Social Media 40

Social Media Advocacy Online Tips 40

Care2

FEBRUARY 20, 2008

Annually, MyEmma gives away 25 free accounts to deserving nonprofits nominated by users. While the nomination is currently closed for this year , make sure to look out for when theyre re-opened.

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

DECEMBER 28, 2008

Sites such as Network for Good (networkforgood.com) and Click and Pledge (clickandpledge.com) are easy ways to incorporate online giving onto your site. Making sure that online donations are possible on your website is very important. You should have a clear message and a really thought-out strategy for fundraising.

Social Media 28

Social Media Advocacy Fundraising Online 28

Care2

SEPTEMBER 8, 2008

Gives me hope! 57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) All rights reserved.

Social Media 28

Social Media Advocacy Video Fundraising 28

Care2

JANUARY 19, 2009

» Thursday Jan 15 2009 Friday Webinar: Best Practices for Email List-growth and Fundraising Thursday, January 15, 2009 at 05:01PM | by Justin Perkins As more and more nonprofits go online, and more and more donors give online, the leading nonprofits are finding that email is the most powerful option for online fundraising.

Social Media 28

Social Media email Advocacy Practice 28

Care2

FEBRUARY 12, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 28

Social Media email Advocacy Case Study 28

Care2

FEBRUARY 20, 2009

700 may not seem like much compared to the potential of online giving. However, for a mid-size city in the Deep South, this proves that online giving can go local. Only three online donations came from previous donors. 31 came from either Chattarati or Twitter (difficult to track which one) 7 came from the Girls Inc.

Case Study 35

Case Study Local Studies Social Media 35

Care2

MARCH 23, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 31

Social Media Advocacy Case Study Online 31

Care2

FEBRUARY 7, 2009

This is one of my favorite sections because it discusses one of the main reasons donors stop giving to charities -- they do not feel like they are connecting to the organization, or feel like theyre losing touch with the organization. Resolution Three: "I resolve to better know my supporters and their needs."

Social Media 28

Social Media Difference Advocacy Case Study 28

Care2

FEBRUARY 13, 2008

I have always believed that if “outsiders” could learn of our charity, they would want to help, as we give such great reporting and photographs of the kids helped, and because our overhead is so low. What advice would you give to other nonprofits interested in using Facebook or other social networks for donations?

Causes 38

Causes Facebook Challenge Social Media 38

Care2

JANUARY 6, 2009

It also gives you some more advanced, calculated metrics like bounce rate, average time on site, and pages/visit. Out of the box, Google Analytics provides a lot of useful metrics, such as visitors, pageviews, most popular pages, and a variety of other helpful data.

Analytics 54

Analytics Google Social Media Websites 54

Care2

MARCH 26, 2009

“People are still giving. “On the other hand, Ive been seeing that many donors are giving larger gifts but to fewer causes. Given the slow down, nonprofits should continue to track their own quarterly results and plan accordingly. Charities shouldnt be afraid to keep asking.

Convio 31

Convio Benchmark Studies Social Media 31

Care2

FEBRUARY 17, 2009

In short, nonprofits need to develop an integrated strategy using email marketing, outreach and social media to brand their organizations and raise money. Online "values" advocacy is an especially neglected area of opportunity, adds McPherson, who wrote the recently published book "Digital Giving: How Technology is Changing Charity."

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

MARCH 3, 2009

60) Search « 3rd Annual DoGooderTV Nonprofit Video Awards | Main | 10 Best Web Content Practices » Friday Feb 27 2009 Tweet Locally, Reach Broadly Friday, February 27, 2009 at 06:43PM | by Daniel Bennett Daniel Bennett To Tweet or not to Tweet is not the question. But, nonetheless, first Tweet locally and then syndicate broadly.

Social Media 31

Social Media Local Advocacy Media 31

Care2

AUGUST 14, 2007

Place the most important articles at the top - theyre more likely to get read there Give people an opportunity to donate or take action - links in standard newsletters do get clicked on, but, admittedly, not as much as stand-alone appeals Include fun stuff in the sidebars - they get clicked on a lot! Its worth it!

Newsletter 28

Newsletter Social Media Advocacy Case Study 28

Care2

JANUARY 15, 2009

Give Options: Offer subscribers a web version of your e-newsletter. This also gives your organization the opportunity to archive e-newsletters and allow web visitors to read your e-newsletters even if they don’t subscribe. 60) Search « What Makes A Campaign Go Viral? 60) Search « What Makes A Campaign Go Viral?

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

NOVEMBER 26, 2007

People want to be heard, so make it easy for people to show their support and give their opinions. One of the most useful aspects of the presentation was Rick’s focus on creative and strategic tips that you can implement immediately to improve your online and integrated fundraising programs. Copyright © 2008, Care2.com

Social Media 31

Social Media Advocacy Online Money 31

Care2

MARCH 4, 2008

Carie Lewis: We wanted to give the public an outlet to express their feelings about the Michael Vick dogfighting issue. Carie Lewis , internet marketing manager at HSUS, explains how the nonprofit organization pitched the low cost campaign and shares advice to other nonprofits looking to do the same.

YouTube 41

YouTube Social Media Generation Video 41

Care2

MARCH 3, 2008

Carie Lewis: We wanted to give the public an outlet to express their feelings about the Michael Vick dogfighting issue. Carie Lewis , internet marketing manager at HSUS, explains how the nonprofit organization pitched the low cost campaign and shares advice to other nonprofits looking to do the same.

YouTube 41

YouTube Generation Video Social Media 41

Care2

FEBRUARY 25, 2008

I have always believed that if “outsiders” could learn of our charity, they would want to help, as we give such great reporting and photographs of the kids helped, and because our overhead is so low. What advice would you give to other nonprofits interested in using Facebook or other social networks for donations?

Causes 38

Causes Facebook Challenge Social Media 38

Care2

MAY 31, 2007

And an added bonus of the welcome series is that it can put to rest concerns about upsetting, and potentially losing, new leads by asking them to give money right away. The study found that not only did the initial hard fundraising ask increase giving, but churn rates were actually lower on this group as well.

Social Media 28

Social Media Advocacy Activities Active 28

Care2

APRIL 22, 2009

We get a direct line to our constituents, who can give us instant feedback and answers that were looking for. EW: I think that the jury is still out on what we are getting out of it. Clearly there is value, but it can be hard to define.

Social Media 68

Social Media Twitter Action Advocacy 68

Care2

MARCH 4, 2009

A good site gives users the information that they need quickly and efficiently. 3) Use Landing Pages Strategically: Landing pages should give an overview of each web section. Integrate any relevant and current “take action” items such as “sign the petition to stop Big Oil from drilling in the Arctic Refuge.”

Social Media 38

Social Media Content Practice Web 38

Care2

MAY 14, 2009

Online Fundraising While online giving was up in 2008, as the economy tanked, year-over-year returns flattened and those who did donate gave less in the fourth quarter. The annual churn rate, or the rate at which an email list “goes bad” in a year, held steady at 19% between 2007 and 2008.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

NOVEMBER 15, 2007

Also, wed like to give a shout out to the wonderful people at OneWorld.net and Interaction who also sponsored todays event. You can check out a wrap up of their presentations by clicking here.

Interaction 28

Interaction Social Media Advocacy Fundraising 28