Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Bloggers Who Create Community Award.

ROI 50

ROI Widget Cambodia Metrics 50

See3

MARCH 12, 2008

The research suggests matches lead to more giving, but the type of match — whether 1x or 2x or 3x the gift — had no impact at all. It’s not an especially large part of the economy, and most charities operate on a shoestring, without the resources to finance research projects. The article looks at the psychology of giving.

Charity 40

Charity People Giving New York 40

Care2

AUGUST 16, 2008

One example is 24HoursforDarfur who has collected over 800 videos from celebrities, elected officials, and citizens urging Congress to do more about the genocide in Darfur. Has research been done to measure conversion rates, and, if so, what has it concluded? The most obvious metric is video view counts.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

One example is 24HoursforDarfur who has collected over 800 videos from celebrities, elected officials, and citizens urging Congress to do more about the genocide in Darfur. Has research been done to measure conversion rates, and, if so, what has it concluded? The most obvious metric is video view counts.

YouTube 34

YouTube Video Social Media Advocacy 34