Care2

AUGUST 16, 2007

Like any fabulously interesting test, this one left me with a few burning questions: How were prospect names gathered for the test and control? Copyright © 2008, Care2.com Were they from comparable markets? Age groups? Geographic areas? How larger were the groups? Were other types of mailers used in the past ? All rights reserved.

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Social Media Advocacy ROI Online 28

Care2

MARCH 25, 2008

Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot. The following is an attempt to address this question, without any presumption that it will provide a definitive answer. And we should. Environmental $2.59 Public Affairs $2.69

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Advocacy Social Media email Online 44

Care2

FEBRUARY 6, 2008

There are some important questions to consider before launching your next campaign: First and foremost is the cause itself. The next question involves the planning process itself. Copyright © 2008, Care2.com So what is the difference between events with excellent and mediocre turnout? All rights reserved.

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Social Media Facebook Advocacy Organization 28

Care2

MAY 22, 2009

Pose thought-provoking questions that will help spur discussions amongst the community. May 22, 2009 | Caitlin Jennings Copyright © 2008, Care2.com Leave comments on blogs. Receive monthly updates 1 Comment | by Share Article in Online Marketing , Social Networking , Trends , Web 2.0 All rights reserved.

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Track Social Media Media Advocacy 41

Care2

JULY 10, 2007

When I met someone new, each of us introduced ourselves and asked basic information questions – Where are you from? When we meet someone who might be a fit mate, we don’t jump in with questions like, “How many kids do you want?” Copyright © 2008, Care2.com 60) Search « A. Where do you work?

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Social Media Advocacy Online Case Study 28

Care2

MARCH 3, 2009

60) Search « 3rd Annual DoGooderTV Nonprofit Video Awards | Main | 10 Best Web Content Practices » Friday Feb 27 2009 Tweet Locally, Reach Broadly Friday, February 27, 2009 at 06:43PM | by Daniel Bennett Daniel Bennett To Tweet or not to Tweet is not the question. March 3, 2009 | Anne Dougherty Copyright © 2008, Care2.com

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Social Media Local Advocacy Media 31

Care2

APRIL 16, 2008

Tuesday, March 25, 2008 at 12:36PM | by Eric Rardin How to Measure the Value of an Online Supporter Over here at Care2 we get this question a lot. The following is an attempt to address this question, without any presumption that it will provide a definitive answer. And we should. Environmental $2.59 Public Affairs $2.69

Advocacy 44

Advocacy Social Media email Online 44

Care2

APRIL 22, 2009

Elana Wolowitz, the Communications Director and voice behind the @wellstoneaction profile, took some time out of her hectic schedule to answer a few questions. www.MHPonline.org April 22, 2009 | Rick Bernardo Copyright © 2008, Care2.com Deanna Zandt (DZ): How long have you been on Twitter? What inspired you to join?

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Social Media Twitter Action Advocacy 68

Care2

MARCH 27, 2009

Integrate, integrate, integrate: Just like SXSW embraces integration by allowing the audience to submit questions via Twitter, effective organizations are connecting their online presence and messages. March 30, 2009 | rabia Copyright © 2008, Care2.com March 27, 2009 | Dave Steadman So nicely put, Ill have to pass along to client.

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Social Media Advice Advocacy Media 31

Care2

JUNE 13, 2007

Video Site Cheat Sheet II This cheat sheet from Light Reading provides a nice, quick guide to some frequently asked questions you might have about the different video hosting sites. From video sharing to the vlogosphere, this comprehensive post from Read/Write Web covers it all. All rights reserved.

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Vlog Video Social Media Resource 28

Care2

FEBRUARY 7, 2009

Do you have questions about why your organization should be using Web 2.0 April 18, 2009 | Justin Farrow Copyright © 2008, Care2.com 60) Search « Twestival: To Meet, Tweet And Raise $500K For Charity | Main | The Joys of Google Grants, Part 2 » Wednesday Feb 04 2009 Why Every Nonprofit Should Embrace the Web 2.0

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Social Media Web Advocacy Media 31

Care2

JANUARY 15, 2009

But it still begs the question of what made it that way in the first place. While you cant plan to GO viral, you certainly can have a backup plan for when it does happen. -- David Kinard, PCM January 18, 2009 | David Kinard Copyright © 2008, Care2.com January 15, 2009 | Kevin B. All rights reserved.

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Social Media Campaign Advocacy Online 28

Care2

MARCH 13, 2009

The audience will have ample opportunity to ask questions and respond. Or if anyone has any SXSW questions, this is my 4th so I might have some answers. :) See you at the Poetry Slam! Tuesday, March 17th from 3:30 pm - 4:30 pm Room 10 March 13, 2009 | Allyson Kapin Copyright © 2008, Care2.com Im @stanley00.

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Social Media Interaction Advocacy Online 44

Care2

JUNE 13, 2009

You may be surprised to see some recent stats that question how successful Facebook is as an engagement tool. June 30, 2009 | Andi Copyright © 2008, Care2.com 60) Search « Converting New Activists into Donors | Main | Five Tips to Engaging New Online Activists » Thursday Jun 11 2009 How Sticky is Facebook?

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Facebook Social Media Advocacy Online 50

Care2

SEPTEMBER 10, 2007

He has 20 years of management, public relations and media-development experience, including the production of TV and radio commercials and award-winning rich media websites. Thats why we typically provide a registration module and track this info for our clients. Copyright © 2008, Care2.com The future is live.

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Video Interview Social Media Online 28

Care2

JULY 26, 2007

Reader Comments (24) Hey, Justin, dig the slick interface. :-) From talking about this last week, the biggest question this has stuck with me is how relevant ROI is for judging the value of a tactic that might serve goals other than fundraising. Is it irresponsible of me to spend ANY staff time on social networks? This list goes on and on.

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Social Network ROI Social Media Network 74

Care2

JULY 11, 2007

Fine Interview:Social Media Author Allison Fine Wednesday, July 11, 2007 at 02:57PM | by James OMalley Award-winning author Allison Fine chats at length about nonprofits use of social media, her book Momentum , and how the Connected Age technology links everyone to your organization. Copyright © 2008, Care2.com

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Social Media Authoring Media Advocacy 28

Care2

MAY 31, 2007

If you used an email append or other some such questionable acquisition method, I would think much more work would have to be done to develop that relationship first. May 29, 2007 | Luke Vander Linden Like most organizations, the Human Rights Campaign continues to try and find the perfect answer to this question (but is there one)?

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Care2

MAY 29, 2007

If you used an email append or other some such questionable acquisition method, I would think much more work would have to be done to develop that relationship first. May 29, 2007 | Luke Vander Linden Like most organizations, the Human Rights Campaign continues to try and find the perfect answer to this question (but is there one)?

Social Media 28

Social Media Advocacy Activities Active 28

Care2

JULY 17, 2007

Reader Comments (24) Hey, Justin, dig the slick interface. :-) From talking about this last week, the biggest question this has stuck with me is how relevant ROI is for judging the value of a tactic that might serve goals other than fundraising. Is it irresponsible of me to spend ANY staff time on social networks? This list goes on and on.

Social Network 74

Social Network ROI Social Media Network 74

Care2

MAY 15, 2009

They accepted questions via Twitter and then had an expert reply via the White House blog. Natalie: This is the question that I think the whole session is about. Laura: Thats a really hard question to answer - it really depends on your needs. May 15, 2009 | Anne Dougherty Copyright © 2008, Care2.com

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Social Media Tools Online Advocacy 34

Care2

SEPTEMBER 14, 2007

Theres no question that such creative strategies will emerge in greater volume during 2007, and while some existing consultants are already helping groups make this work, theres plenty of room for some savvy specialists to get in the game. September 14, 2007 | TheMySpaceConsultant Copyright © 2008, Care2.com All rights reserved.

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Consultant Myspace Social Media Advocacy 31

Care2

FEBRUARY 7, 2009

Though wed been told by someone who at Google who helped us set the account up that is was likely to go forever, we just got a note that the funding will be turned off next week-- with no one willing to answer follow-up questions. March 9, 2009 | Abigail Hirsch Copyright © 2008, Care2.com Has this happened to anyone else??

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Google Grant Adwords Social Media 31

Care2

FEBRUARY 3, 2008

Reader Comments (24) Hey, Justin, dig the slick interface. :-) From talking about this last week, the biggest question this has stuck with me is how relevant ROI is for judging the value of a tactic that might serve goals other than fundraising. Is it irresponsible of me to spend ANY staff time on social networks? This list goes on and on.

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ROI Social Network Social Media Advocacy 53

Care2

AUGUST 16, 2008

I think the better question is, why not be on YouTube? Good work February 25, 2009 | Mario Erazo Copyright © 2008, Care2.com What are some of the reasons a nonprofit might choose YouTube instead of other options? Everyone is on YouTube. We arent an exclusive platform - you can post here and anywhere else. All rights reserved.

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YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

I think the better question is, why not be on YouTube? Good work February 25, 2009 | Mario Erazo Copyright © 2008, Care2.com What are some of the reasons a nonprofit might choose YouTube instead of other options? Everyone is on YouTube. We arent an exclusive platform - you can post here and anywhere else. All rights reserved.

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YouTube Video Social Media Advocacy 34

Care2

NOVEMBER 16, 2006

Theres no question that such creative strategies will emerge in greater volume during 2007, and while some existing consultants are already helping groups make this work, theres plenty of room for some savvy specialists to get in the game. September 14, 2007 | TheMySpaceConsultant Copyright © 2008, Care2.com All rights reserved.

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Consultant Social Media Myspace Advocacy 31

Care2

JULY 10, 2008

One of the most frequent questions Im asked as I meet nonprofit communications professionals, is for advice on choosing a CRM. Copyright © 2008, Care2.com CRM--short for constituent relationship management--might simply be called a database, but to nonprofits, CRMs are much more than that. All rights reserved.

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Social Media Trend Advocacy Online 34

Care2

MAY 29, 2009

“There is no question that it is down for most organizations. Stan @SonicPrint May 14, 2010 | Sonic Print Direct Mail Copyright © 2008, Care2.com 60) Search « Is Direct Mail Dying or Dead? Do I think that Social Media and online marketing is the future, of course! Thanks for listening. All rights reserved.

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Mail Social Media Advocacy Online 34

Care2

AUGUST 7, 2007

Vladimir July 25, 2007 | Vladimir Moshnyager While the "Causes" application is getting a great deal of traction, your article does a great job of asking the right question - how much money is going to the charities? Ive just one question: How did you select your sample of causes used in your analysis? Your number of $1.24

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Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

Vladimir July 25, 2007 | Vladimir Moshnyager While the "Causes" application is getting a great deal of traction, your article does a great job of asking the right question - how much money is going to the charities? Ive just one question: How did you select your sample of causes used in your analysis? Your number of $1.24

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Causes Facebook Social Media Advocacy 48

Care2

FEBRUARY 3, 2009

Making Google Grants Work for You If your organization has been awarded a Google Grant but has not had much success yet, in terms of getting clicks or using your budget, then here are some suggestions: If you only have one campaign set up now, create multiple targeted campaigns and spread out your budget between them. All rights reserved.

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Google Grant Social Media Adwords 37

Care2

MAY 27, 2009

” But the fundamental question presented in this panel was “Why?” Nonprofit: Monique shared a case study for a nonprofit called the Rasmuson Family Foundation, one of the largest foundations in the US, around increasing awareness of their Artists’ Award program. All rights reserved.

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Social Media ROI Media Social 59

Care2

FEBRUARY 3, 2009

” The big question on every fundraiser’s mind these days is this: How can an organization sustain and even increase their online donations in a recession? Sincerely Victor February 8, 2009 | victorseo Copyright © 2008, Care2.com 60) Search « Patch-Through Call Services – Finally Ready for Prime Time?

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Social Media Online Fundraising Advocacy 34

Care2

APRIL 17, 2008

Yet the same group when asked the question: “How important would you say it is for nonprofit and charitable organizations to use social media to communicate with their supporters?” 52% said it was important for nonprofit and charitable organizations to use social media to communicate with their supporters. All rights reserved.

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Social Network Social Media Network Advocacy 28

Care2

APRIL 16, 2008

Yet the same group when asked the question: “How important would you say it is for nonprofit and charitable organizations to use social media to communicate with their supporters?” 52% said it was important for nonprofit and charitable organizations to use social media to communicate with their supporters. All rights reserved.

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Social Network Social Media Network Donor 28

Care2

NOVEMBER 6, 2007

November 6, 2007 | Beth Kanter Beth, that is a great question! The question that keeps coming back to me is this: How can we take advantage of these old-school direct marketing techniques to jump-start communities within social media? November 6, 2007 | Karen Copyright © 2008, Care2.com Dont bury the ask 2).

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Mail Social Media Online Fundraising 28