See3

MAY 28, 2007

One way to get people to create content for you is through contests. In the nonprofit world we also have contests and at See3 we have become “the contest people&# helping organizations conceive of and execute user generated content contests. The article is a nice look into the challenges of user generated content contests.

Contest 40

Contest Generation Content YouTube 40

See3

NOVEMBER 21, 2007

phenomena of portable content and user generated content is just the transition to something deeper. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! All Rights Reserved Sitemap • Privacy Policy • Newsletter Sign-Up • Contact • About Us

Phase 40

Phase Web Articulate FAQ 40

See3

OCTOBER 7, 2007

Video is the most compelling content online. Video is the most popular content online. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! All Rights Reserved Sitemap • Privacy Policy • Newsletter Sign-Up • Contact • About Us That’s HUGE.

Video 40

Video FAQ Bookmarking RSS 40

See3

MAY 9, 2007

and losing control of content. How do we take advantage of user-generated content and user-controlled forums such as MySpace and YouTube without totally losing control of our brand? Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! It’s the magic question.

Myspace 40

Myspace Problem Law FAQ 40

See3

AUGUST 6, 2007

I have been writing a long time about how advertising is changing, how you the fundraiser or the marketer must adopt the new paradigm that entertains, shows instead of tells, and meets people in their communities with content that interests them — and allows them to contribute to the conversation.

FAQ 40

FAQ Newsletter Copyright Contest 40

See3

AUGUST 31, 2007

It has the petition right on the home page, a URL that’s easy to remember and fits the content, the video as the center of attention right next to the form, only a few links on the page, clear and concise content, a push to get bloggers like me to host the video to get more views, and a coordinated strategy with multiple organizations.

Hurricane 40

Hurricane YouTube FAQ Newsletter 40

Care2

DECEMBER 8, 2008

> “The Arbitrage Conspiracy Report” is our first piece of hard hitting Freeline content. Check It Out Here: [link] It’ll knock your list’s socks off and keep them watching theirinbox for your next email… December 8, 2008 | Tony Camero Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply.

Social Media 28

Social Media Online Advocacy Case Study 28

See3

FEBRUARY 26, 2008

On the IdeaDrivenMarketing.com blog there is a post about a social networking/content sites for Baby Boomers called Eons.com. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! All Rights Reserved Sitemap • Privacy Policy • Newsletter Sign-Up • Contact • About Us

Marketing 40

Marketing FAQ Newsletter Copyright 40

See3

SEPTEMBER 24, 2007

So while we don’t yet have all the metrics we need to show that video will actually improve/increase fundraising online, we know that this is the content people are gravitating towards. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! Case Soup: Nonprofit Video Secrets Revealed!

Video 40

Video YouTube FAQ Metrics 40

See3

MARCH 13, 2008

Demonstrated expertise with Web publishing technologies (social networking tools, content management systems, image optimization, message boards and forums, etc.). Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! Case Soup: Nonprofit Video Secrets Revealed!

Foundation 40

Foundation Job Open Management 40

Care2

DECEMBER 6, 2007

If you enjoy frogloops content, we highly recommend joining Care2 and putting some of our words into action to make a difference! Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. You can read all about the strides weve made since 7 million here on our official press release.

Social Media 28

Social Media Advocacy Case Study Online 28

Care2

JANUARY 16, 2008

All answers are 100% confidential and will greatly influence the content youll see on frogloop in 2008. Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. 60) Search « Who Will Be the Next $100,000 Purpose Prize Winner? Thanks for participating! Click here to complete it.

Survey 28

Survey Social Media Advocacy Case Study 28

Care2

MARCH 15, 2009

By giving each page in your website a unique, useful description of the page content, you make it easier for a user to decide whether or not to click through. I say "usually" because Google, for instance, may choose to show another piece of content that its algorithm thinks is more relevant. Use heading tags in your content.

Social Media 28

Social Media Advocacy Online Case Study 28

Care2

MARCH 23, 2009

Many Content Management Systems can automate this process, keeping the sitemap up to date and informing search engines of the changes. Even if you dont have a Content Management System, you can still easily create a sitemap through any number of online generators. May 19, 2010 | Brenda Johnson Copyright © 2008, Care2.com

Social Media 31

Social Media Advocacy Case Study Online 31

Care2

JANUARY 6, 2009

Google Analytics has proven particularly helpful for content-based sites and commerce sites. As you can imagine, a metric like average time on site is less helpful for a donation site than it is for a content-based one. Is it to gather donations or content? January 12, 2009 | Altan Khendup Copyright © 2008, Care2.com

Analytics 54

Analytics Google Social Media Websites 54

Care2

MAY 17, 2007

Amy Gahran - a conversational media consultant, content strategist, and freelance writer/editor - showed us some really cool sites about the exciting, ever-developing world of citizen journalism that we wanted to share with you, our Frog Loop readers. May 29, 2007 | Yvonne Copyright © 2008, Care2.com I think it went really well!!

Journal 28

Journal Social Media Advocacy Media 28

Care2

MARCH 3, 2009

60) Search « 3rd Annual DoGooderTV Nonprofit Video Awards | Main | 10 Best Web Content Practices » Friday Feb 27 2009 Tweet Locally, Reach Broadly Friday, February 27, 2009 at 06:43PM | by Daniel Bennett Daniel Bennett To Tweet or not to Tweet is not the question.

Social Media 31

Social Media Local Advocacy Media 31

Care2

JULY 17, 2008

So far people have contributed everything from a Firefox extension that recommends social actions as you browse the web, to a Wordpress module that recommends social actions based on the content of a post, to a service that makes it super easy for companies to find, sponsor, and showcase charitable actions from various platforms at once.

Wiki 28

Wiki Social Media Action Life 28

Care2

JULY 16, 2008

So far people have contributed everything from a Firefox extension that recommends social actions as you browse the web, to a Wordpress module that recommends social actions based on the content of a post, to a service that makes it super easy for companies to find, sponsor, and showcase charitable actions from various platforms at once.

Wiki 28

Wiki Action Social Media Ideas 28

Care2

OCTOBER 24, 2008

Attendees will be able to watch individual videos based on their content area preference or view the conference in its entirety. November 25, 2008 | video conferencing Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Great experience to learn with fun. All rights reserved.

Social Media 28

Social Media Video Conference Internet 28

Care2

APRIL 22, 2009

I was looking for ways to be accessible to our constituents, grow our audience, and virally promote our content, so Twitter seemed like the way to go. Our Executive Director, Jeff Blodgett ( @jeffblodgett ), is on Twitter, but I still am working on showing him of some of the benefits beyond just broadcasting links to our content.

Social Media 68

Social Media Twitter Action Advocacy 68

Care2

MAY 29, 2007

Amy Gahran - a conversational media consultant, content strategist, and freelance writer/editor - showed us some really cool sites about the exciting, ever-developing world of citizen journalism that we wanted to share with you, our Frog Loop readers. May 29, 2007 | Yvonne Copyright © 2008, Care2.com I think it went really well!!

Journal 28

Journal Social Media Advocacy Case Study 28

Care2

JUNE 30, 2009

Use targeted content that directly relates to how your new activists joined your file. Avoid sending them press releases, policy statements, or lengthy treaties and only send a communication when you have something meaningful and compelling to say. June 30, 2009 | Mark Horoszowski Copyright © 2008, Care2.com

Social Media 40

Social Media Advocacy Online Tips 40

Care2

MAY 9, 2008

May 14, 2008 | Kivi Miller Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. With all the fancy stuff out there now, its always good to remind people about the basics -- like using email effectively! All rights reserved.

Advocacy 28

Advocacy Social Media Online email 28

Care2

MAY 8, 2008

May 14, 2008 | Kivi Miller Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. With all the fancy stuff out there now, its always good to remind people about the basics -- like using email effectively! All rights reserved.

Advocacy 28

Advocacy Social Media email Online 28

See3

JULY 12, 2007

Here’s the issue: On many new website pages, you can see lots of content without reloading the page. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! All Rights Reserved Sitemap • Privacy Policy • Newsletter Sign-Up • Contact • About Us

Site 40

Site Question Alexa Video 40

See3

NOVEMBER 26, 2007

Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! Blogroll (C)Systems AVC Beth’s Blog Christine Herron Deborah Elizabeth Finn Donordigital Emily’s World Getting Attention Gift Hub Philanthromedia Social Edge TechSoup © Copyright 2010 See3.

Video 40

Video Campaign Chad Contest 40

Care2

MARCH 3, 2008

After reviewing the user-generated content (UGC), two winners would emerge: one picked by HSUS and the other by members. Make sure contest rules and contracts are run through your legal department, and that you specify permissions for use of the content. March 4, 2008 | Carol Rados Copyright © 2008, Care2.com

YouTube 41

YouTube Generation Video Social Media 41

Care2

JANUARY 15, 2009

How are standard links at the top (such as Tell A Friend) and content areas (such as a Letter From The Editor area) performing? Use Graphics Strategically: Graphic elements such as photos break up cluttered text, highlights key content areas and makes e-newsletters easy to skim. All Care2 terms of service and privacy policies apply.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

AUGUST 14, 2007

" No matter how much killer content you have, if people arent looking at, its doing you no good. Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Here are the quick tips from the report, but make sure to check out the full PDF article to look at all the data behind it.

Newsletter 28

Newsletter Social Media Advocacy Case Study 28

Care2

NOVEMBER 13, 2006

No matter what your reason is, establishing your purpose will guide your content and establish rapport with your audience. That being said, you need to determine some sort of policy on what type of content will be allowed on your blog. Copyright © 2008, Care2.com Copyright © 2008, Care2.com

Social Media 28

Social Media Advocacy Digg Jordan 28

Care2

MARCH 26, 2009

Focus on specifics in your communication from content, segmentation, personalization of appeals, and testing each of these elements including subject lines, frequency, and timing. Dave Steadman Hamilton College March 26, 2009 | Dave Steadman Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply.

Convio 31

Convio Benchmark Studies Social Media 31

Care2

MARCH 4, 2008

After reviewing the user-generated content (UGC), two winners would emerge: one picked by HSUS and the other by members. Make sure contest rules and contracts are run through your legal department, and that you specify permissions for use of the content. March 4, 2008 | Carol Rados Copyright © 2008, Care2.com

YouTube 41

YouTube Social Media Generation Video 41

Care2

FEBRUARY 7, 2009

Strategies include cutting down on content clutter, developing an intuitive navigation structure that makes information easy to find and engaging your audiences through surveys, polls and commenting features. February 7, 2009 | Jordan Viator Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply.

Social Media 28

Social Media Difference Advocacy Case Study 28

See3

OCTOBER 18, 2007

The main difference between Causes and the Facebook application powered by Convio is that with Convio your application on Facebook will have all of your content delivered directly from your Convio database and CMS. Another thing mentioned in the session is that using conditional content is complicated. Causes is passive.

Convio 40

Convio Application Facebook Causes 40

Care2

DECEMBER 4, 2007

It will be a powerful grassroots greening machine; with bloggers, writers, and volunteers all contributing to local greening efforts; and held together by the added sticky-ness of good dynamic content, great search engine optimization, and of course that Web 2.0 spheres -- driving your organizations content deep into the blogosphere.

Blogger 28

Blogger Social Media Site Advocacy 28

Care2

FEBRUARY 7, 2009

I do agree with David Kinard, PCM about relevance over content. Hyper creative content takes too long to create to remain relevant online. April 18, 2009 | Justin Farrow Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Conference to discuss the importance of incorporating Web 2.0

Social Media 31

Social Media Web Advocacy Media 31