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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

By Doug Scott , the founder of Tectonic Video , a leading video agency for nonprofits. and around the world to create award-winning videos that drive results. Imagine that you’re scrolling through Facebook or Instagram and start watching a video from a nonprofit organization. The Nonprofit Video Index.

Video 315
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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

Due to back end constraints of social media platforms, nonprofits are more limited in making year-end social content accessible. However, simple considerations like providing captions and transcripts for videos, using high contrast colors, and ensuring the readability of text will make content more accessible for people of all abilities.

Practice 235
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6 Ways to Get Your Nonprofit Website Ready to Boost Holiday Giving

Get Fully Funded

All content should be in small bite-sized chunks. Use compelling photos and video. The landing page is not the place to talk about your newest board member’s qualifications, awards you’ve won, or how long you’ve been around. Videos are the most powerful format for storytelling and turning viewers into donors.

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Networked and Hyperconnected: The New Social (and work) Operating System

Beth's Blog: How Nonprofits Can Use Social Media

The Pew surveys point out these benchmarks: • Nearly 20 million of the 225 million Twitter users follow 60 or more Twitter accounts and nearly 2 million follow more than 500 accounts. People are using social and Internet platforms – many of which have immense amounts of unstructured and often shallow information.

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Convio Releases Nonprofit Online Marketing Benchmarks Study - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Convio 31
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HSUS YouTube User-Generated Video Competition Grows List - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) No fancy video upload tool or software.

YouTube 41
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Convio 2008 Innovator Awards - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Komen for the Cure race.

Convio 28