Nonprofit Tech for Good
JANUARY 22, 2013
1) Your avatar is cropped, shrunk, blurry, or too small to make an impact. Your nonprofit’s avatar is the brand identity upon which your social media campaigns are built and resources should be allocated to ensure that it’s visually compelling and memorable. websites, e-newsletters, donate now fundraising) and Web 2.0
Nonprofit Tech for Good
MARCH 5, 2012
Many nonprofits are postponing upgrading their pages because the Default Landing Tab option is disabled in the new design, but I personally have never been much of a believer that Default Landing Tabs have resulted in high numbers of e-newsletter subscribers or online donors. As I have said many, many times your avatar a.k.a.
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Nonprofit Tech for Good
FEBRUARY 10, 2013
1) Following others without having yet uploaded an avatar. A 2009 study study by HubSpot found that not having uploaded an avatar decreases your followers by up to 80% and my guess is that the data from that study still speaks true today. Many will also think you’re a spammer and will simply ignore your profile or block you.
Nonprofit Tech for Good
JUNE 8, 2011
Using a horizontal logo for your avatar. Your nonprofit’s avatar is your visual identity on social-networking sites, and with the exception of LinkedIn Groups, all social-networking sites require a square avatar. I am a big believer that less is more on Facebook. Not following on a 1:1 ratio on Twitter.
Nonprofit Tech for Good
APRIL 4, 2011
On Quora you have to be a person, but Facebook Questions uses your nonprofit’s Page and avatar as your Facebook Questions identity. When your nonprofit posts a Facebook Question to your Fans it will appear in their “Most Recent&# and “Questions&# News Feeds. Subscribe :: Nonprofit Tech 2.0
Nonprofit Tech for Good
OCTOBER 5, 2011
To jump-start your group, you will need to promote it on your website, in your e-newsletter, and in your social networking profiles. When your group reaches that size, it’s likely to produce more traffic to your website and new e-newsletter subscribers than 10,000 fans on Facebook or followers on Twitter will do. Don’t Use News Feeds.
Nonprofit Tech for Good
APRIL 2, 2016
You need to write stories about the positive impact your nonprofit is making so you have a good story to share with your followers on social media, in email, and in your print newsletter. Your e-newsletter has prominently featured calls-to-follow. An algorithm is necessary to weed out boring content from the Facebook News Feed, but 1%?
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