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Tips for nonprofits from Candid’s year of TikTok, Instagram Reels, and YouTube Shorts 

Candid

Today, we are celebrating our first anniversary of short-form video on TikTok , Instagram Reels , and YouTube Shorts. That led to over 250,000 views and 13,000 engagements on TikTok, Instagram Reels, and YouTube Shorts. But they also bring attention to our entire social platform’s content.

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Nonprofit explainer videos: 4 tips to inspire supporters

Candid

HubSpot’s recent research helps to answer this question: branded video content is the most memorable. For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . Provide a solution.

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How to Set Up an Event Live Stream

AccelEvents

With a live video, live audio, and even live comments, your online attendees will see your brand in a different light. Live streaming is when you upload live, unedited video content online. Many people live stream through popular social media platforms, like Facebook Live, Instagram Live, and Youtube Live.

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Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Add inline donation forms or lightboxes to your top-performing content, directing prospective donors to your donation page. Search engine optimization (SEO) is a powerful practice requiring knowledge of your target audience’s search intent and your website content’s ability to convert visitors into donors.

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How to Set Up an Event Live Stream

AccelEvents

With a live video, live audio, and even live comments, your online attendees will see your brand in a different light. Live streaming is when you upload live, unedited video content online. Many people live stream through popular social media platforms, like Facebook Live, Instagram Live, and Youtube Live.

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6 Video Marketing Tips For Nonprofits

NonProfit Hub

This process is about identifying basic elements that might be helpful, like video length, visual-to-written content ratio, style and color pallet. Don’t Forget Audio. Once you’re actually into the production stage, don’t forget to get quality audio for your video. Take Rhett & Link’s local commercial remakes as an example.

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Nonprofit Advertising Best Practices

Media Cause

For example, if you would like to build awareness you might want to run a combination of Facebook and Programmatic Display ads. Researching which social platforms your audience uses and what types of content they consume can make a huge difference. Search ads are where your campaign goals meet your website content.