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Get Your Small Business on the Map: 4 Digital Marketing Tips

Nonprofits Source

Whether you own a pet-care business , bookstore, or flower shop, these four tips will help put your small business on the digital map. Understand your target audience As a small business, it’s important to focus your marketing efforts and dollars on the audiences that are most likely to invest in your products or services.

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What to expect when you’re expecting to rebrand your nonprofit

Candid

For example, is there an issue with or aspect of your current branding that needs to be addressed to better connect with the hearts and minds of your audience? As such, part of the research process should include conducting a survey to understand how connected your audience feels to your nonprofit’s brand right now.

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professionals

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Donor Data And Donor Communication | A Mini Guide

Kindful

Writing donation request letters and other communications to your supporters needs more thought put into it than pressing the send button on a general template. The types of events someone registers for and their involvement in the event are also key metrics to note. How can you leverage donor data to increase fundraising? Email tools.

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7 Practical Tips for Engagement with a Higher Purpose On Social

Beth's Blog: How Nonprofits Can Use Social Media

In this post, I’m sharing my slides , resources , and practical engagement tips with a higher purpose. This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. Here’s a brief summary of the tip with a link to the full post with more tips.

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Beyond the Venue: Innovative Platforms for Charitable Events

sgEngage

Esports and livestreaming You would be hard pressed to find an organization that did not want to attract a younger donor base, as most organizations rely heavily on aging demographics, such as Boomers and Matures. These enhancements can also help you reach a larger audience. Did your participant walk five miles/kilometers?

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7 Common Nonprofit Marketing Hurdles That You Can Avoid

DipJar

It’s easy to push your marketing efforts to the wayside in order to focus on other, more pressing matters. . Targeting the wrong audience. Once you have a goal to guide your team, you’ll then need to find out who your target audience is and how best to reach them. Targeting the wrong audience. Neglecting site design.

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13 Virtual Fundraising Event Takeaways From 4 Marketing Professionals

Classy

Looking ahead at future events, we will likely shorten the duration to ensure we’re not pulling our audience away from the important work they do for too long. Make Your Content Accessible to Varying Audiences. Our event this year was four days, which, in retrospect, is a lot of time to ask people to dedicate. How to Measure Success.

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