article thumbnail

How Midterm Elections Will Affect Your Nonprofit Ad Campaigns—And How To Prepare

Media Cause

If your target audience is fairly broad and on a national scale, the midterms may not have a big impact on your campaign. However, if you are planning for a localized campaign in a key state like Florida, Pennsylvania, Georgia, Arizona, or California —where a combined $3.2B This will ensure your ads reach your precise target audience.

article thumbnail

Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

Fund 52
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Understanding Your Audience

Connection Cafe

Use these five audience insights available through Google Analytics as you develop and adjust your web strategy. If two pages are equally promoted on the homepage or in emails but one receives significantly more traffic than the other, you can tell something about your audience’s interests. Who are they?

article thumbnail

Forum One Wins 12 Communicator Awards

Forum One

The digital storytelling approach powerfully illustrates all that NRDC has accomplished—from landmark legislation to practical changes that benefit the environment and local communities every day—to inspire audiences to support its work into the future and continue to grow its impact. The Vilcek Foundation. Excellence – Website for Art.

Award 74
article thumbnail

Giving Season with DipJar

DipJar

Allow your audience to engage with your fundraising campaign from anywhere by connecting a SparkVirtual campaign ! This way, your audience can support your organization through mobile and online donations. You can increase your donor audience by partnering with community businesses to host your DipJar! Why Spark is Important.

Giving 52
article thumbnail

Giving Season with DipJar

DipJar

Allow your audience to engage with your fundraising campaign from anywhere by connecting a SparkVirtual campaign ! This way, your audience can support your organization through mobile and online donations. You can increase your donor audience by partnering with community businesses to host your DipJar! Why Spark is Important.

Giving 52
article thumbnail

A Guide to bbcon 2022 Virtual for Higher Education Professionals

sgEngage

While there are dozens of sessions designed to pique anyone’s interest, we wanted to highlight some specifically intended for the higher education audience. .” You’ll also hear exciting updates from Blackbaud executives and discover how we’re building software solutions to help your organizations maximize impact.