How Susan G. Komen Engaged New Audiences Using Custom Messaging
sgEngage
MARCH 18, 2022
Komen partnered with GoodUnited, a provider of social fundraising solutions, to create new, innovative peer-to-peer fundraising challenges and custom, conversational messaging sequences that both raised revenue and built Komen’s relationships with a new audience. We’ll cover the following points: . Step 1: Create a Facebook challenge. .
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