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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. There’s an understanding among non-profits that Facebook Ads offer something very powerful, but there is a large gap in the understanding needed to run truly strategic campaigns. . 1) Forget about organic, focus on ads.

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6 Ways to Raise More with Facebook Fundraisers

Nonprofit Tech for Good

Facebook Fundraisers are a relatively new fundraising tool, but they’re already driving a major boost in revenue for some nonprofit organizations. Additionally, Facebook has made both creating and donating to Fundraisers a highly streamlined process. His work is focused on nonprofits, advocacy, and public affairs.

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4 storytelling tips to inspire and engage your nonprofit audience

Candid

In addition to navigating through your own website, this person is likely scrolling through many search results to find out more information about your organization. Moreover, an online search may take your prospective supporter to other platforms like YouTube, LinkedIn, Facebook, and, of course, Candid.

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Facebook Donor Retargeting Updates for Nonprofits

Whole Whale

It’s not often that social media giants like Facebook launch updates that directly benefit nonprofits. In October 2021, Facebook announced that nonprofits will now be able to create custom audiences of users who have either donated to the organization’s Facebook Page directly or have created a Facebook Fundraiser in support of that nonprofit.

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The Complete Guide to Facebook Ads for Nonprofits

Qgiv

Social media has changed the marketing world, and Facebook Ads for nonprofits are an easy tool to increase your organization’s presence online. Since 2009, Facebook has provided the option to create featured ads on their platform to help businesses and organizations reach others’ newsfeeds.

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How to Win the Game of Facebook Fundraising

Get Fully Funded

Facebook fundraising makes it easy for supporters to show their support of your mission with a quick donation. It is easy to post a link to a crowdfunding platform or to your website’s donation page, but letting supporters give directly through Facebook makes it even easier to capture impulse donors. So what’s the catch?

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New year, new social media plan: Using data to inform our strategy 

Candid

I’ll share what I’ve learned from the big-picture analytics, insights from my deep dive into content, and how they inform my approach to our social media plan (which you’re welcome to borrow for your nonprofit). Facebook is an interesting one for us. There’s a stable audience, but historically they didn’t engage much.