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Turning the comms toolkit upside down

Candid

Pivoting to find a better way In the leadup to launching Demographics via Candid this year, the request came in for a fully baked, pre-launch toolkit. Take the time to clarify your goals, potential audiences, and basic messaging first. So why were we expecting our partners to do so? This time, we argued for a different approach.

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Get Your Small Business on the Map: 4 Digital Marketing Tips

Nonprofits Source

Whether you own a pet-care business , bookstore, or flower shop, these four tips will help put your small business on the digital map. Understand your target audience As a small business, it’s important to focus your marketing efforts and dollars on the audiences that are most likely to invest in your products or services.

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How to Cultivate Great Sponsorships for Your Nonprofit

The Modern Nonprofit

Both nonprofit and for-profit acquire access to the supporters and customers of each respective company, expanding their audiences. Know the demographics of your supporters and what kinds of businesses they would approve of. Your target audience should be similar. Seems like a win-win, especially for nonprofits!

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Strategic Communication: External Nonprofit Communication

Bloomerang

Press Releases . Your Who : Your Audience. Chances are good your audience members are not hanging out on all of your available platforms, so it is likely you will be reaching fresh eyes each time. Which brings us to the next factor, the audience. Understanding Your Audience. Newsletter. Social Media. Live Events.

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3 Ways to Pitch a Nonprofit Corporate Partnership for Giving Tuesday

Classy

To move toward your end-of-year fundraising goals and establish a deep connection with the right corporation, consider these three tips for pitching a Giving Tuesday corporate match. Know Your Audience. In addition to solidifying your organization’s goals, understand who your audience is and what their values are.

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10 Best Blogging Practices for Nonprofit Organizations

NonProfit Hub

The best blogs engage audiences by making personal connections with readers and sharing insider mission information. This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community.

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Four Tips for Nonprofit Crowdfunding

Tech Soup

The press, donors, and supporters are looking for great stories too. Connection plot - This plot is about people who develop a connection across a divide—racial, class, ethnic, religious, demographic, etc. Extend your reach by targeting press. Getting press can help you reach new audiences of supporters.