Turning the comms toolkit upside down
Candid
DECEMBER 14, 2023
Pivoting to find a better way In the leadup to launching Demographics via Candid this year, the request came in for a fully baked, pre-launch toolkit. Take the time to clarify your goals, potential audiences, and basic messaging first. So why were we expecting our partners to do so? This time, we argued for a different approach.
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