Association TV

MARCH 16, 2022

If you’ve searched for the secret to creating engaging content, if you’ve googled “how to increase followers” or ever asked the pros how to make great content marketing, then chances are you’ve come across a whole corral of click-worthy advice. for your age 45+ audience is going to bomb. You could’ve posted it at 10 a.m.,

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Bloomerang

APRIL 26, 2023

Having a strategic social media communications plan in place is a must for nonprofits. billion social media users in 2021 – an increase of five percent from a year ago – it’s a valuable communication channel that should be part of your mix. Your donors and supporters are on social media and you need to be too!

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Nonprofit Tech for Good

DECEMBER 20, 2018

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. Facebook has, for a couple years now, committed to making their platforms “video first.” Consumers ranked video as their favorite form of content from brands.

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Nonprofit Tech for Good

JANUARY 17, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy.

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Candid

JANUARY 24, 2023

By now you’ve probably heard that short-form video on social media is an important tool for reaching new and younger audiences. This is not groundbreaking news, yet many nonprofit organizations (Candid included) have hesitated to jump in for a variety of reasons.

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Nonprofit Tech for Good

FEBRUARY 28, 2021

And a plan for if, when and how you’ll thank donors on your social channels is an important part of that strategy. Deciding how to handle donor recognition on social media is a complex exercise. Read on to learn how Feeding America and The Global FoodBanking Network have recently stewarded their corporate donors on social media.

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Nonprofit Tech for Good

NOVEMBER 1, 2020

There are dozens of ways to attract new members for your association, however one of the most effective methods is using social media. It has been estimated that more than half of the world’s population has at least one social media account. 1) Establish a presence on social media for your association.

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TechImpact

AUGUST 26, 2014

We know our audiences are out there on social media. They’re busy retweeting, posting, sharing, pinning, and blogging on an array of social media websites and platforms across the Internet. But what social platform are they on the most? But what social platform are they on the most?

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CauseVox

MARCH 24, 2022

You’re struggling to connect with your target audience and gain or retain their support. You’ve tried the social media thing, but your engagement is lower than you’d like it to be. You’ve hit a wall with your marketing strategy. You’re frustrated and tired. Something needs to change, but you don’t know where to start.

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Candid

DECEMBER 12, 2022

So, you get to work and land on one text-heavy website and another website with a prominent video that describes a nonprofit’s work, mission, and impact. HubSpot’s recent research helps to answer this question: branded video content is the most memorable. What are nonprofit explainer videos? Get to know your audience.

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Candid

APRIL 13, 2023

This hypothetical scenario begs the question: How can you inspire and captivate audiences, regardless of where they discover your organization? At the core of this type of platform-agnostic engagement is a well-crafted story that informs, inspires, and catalyzes audiences to support your organization.

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Nonprofit Tech for Good

SEPTEMBER 5, 2023

By Elizabeth (Liz) Ngonzi, CFRE , Founder and CEO at The International Social Impact Institute and Adjunct Assistant Professor at New York University In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge.

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Nimble AMS

MAY 10, 2022

A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. Well-researched and thoughtfully written content has the power to build association credibility, organization brand awareness, and even attract new members. .

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Qgiv

APRIL 9, 2024

With the rise of smartphones, it seems like everyone’s constantly on social media, making it the perfect marketing tool for your nonprofit! Infact, there are over 308 million social media users in the United States alone. Learn how your organization can take full advantage of social media in this guide!

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Nonprofit Tech for Good

APRIL 20, 2020

To flip the gala table sponsorship on its head and think about social media channels as new revenue streams? Introducing Nonprofit Digital Sponsorships: Creating a live or on-demand co-branded online content series that provides value and shares impactful stories for viewers. . 82% prefer live video over traditional social posts. .

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Nonprofit Tech for Good

NOVEMBER 11, 2022

By Peyton Leisner, Content Strategist at UncommonGood – an all-inclusive platform for nonprofits to manage their operations, marketing, and fundraising efforts. . You also need to talk to everyone, not a specific audience. Don’t forget to think of ways to reuse each piece of content! What is a PSA? Step 2: Decide on the format.

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Media Cause

FEBRUARY 28, 2022

If your nonprofit organization is struggling to share your message with your various audiences, you’re not alone. Are you looking to talk to your existing audience, or expand to new folks? But with a little bit of structure and curiosity, it becomes a lot easier to learn and iterate to better connect with your audience. .

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Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. What Is Social SEO and Why Is It Important for Your Nonprofit? This is done through “boosting” organic content or creating individual ads themselves.

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Byte Technology

FEBRUARY 2, 2016

And, according to Bridget Colling, director of content strategy for nonprofit strategist See3, today it’s all about “reaching people where they are, instead of expecting them to come to you.” directly from a social media site. Go vertical when designing videos for Snapchat.

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Media Cause

JANUARY 26, 2024

The monthly social trends report from Media Cause spotlights the biggest trends on social media each month, and spotlights how nonprofits and social good organizations can use social media effectively to reach and engage with their audience. We’re back for this year’s social trends predictions.

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Neon CRM

JULY 13, 2023

The #GivingTuesday hashtag gets billions of impressions each year, which tells us that nonprofits participating in GivingTuesday need a social media strategy to maximize fundraising. How Does Social Media Benefit Nonprofits on GivingTuesday? Social media is important for nonprofits year-round. That’s a lot of eyes!

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AccelEvents

JULY 26, 2021

No matter the reason, quality content will further improve their event experience, keep them at the online event longer and encourage event engagement. Therefore, your event planning teams need to carefully consider the content you will be promoting; consider it your bread and butter. Content Marketing Strategy.

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Nonprofit Tech for Good

JULY 2, 2020

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. The social media platform has more than 1 billion users — beating Twitter, Snapchat, and TikTok — and is especially popular among people aged 18-29. Build a Content Strategy. You should also create a mixture of photo and video content.

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Neon CRM

JANUARY 25, 2024

In this article, you’ll find four tips to keep in mind when building your newsletter and 14 ideas for your newsletter’s content. Consider Your Audience The key to creating a member newsletter that people keep opening and reading is to offer content that’s beneficial to them in some way. Let’s get started!

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Candid

APRIL 20, 2023

Creating a social media strategy can feel overwhelming. There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The problem is, this advice is often aimed at organizations with dedicated social media folks, or even teams of them.

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M+R

MAY 10, 2021

Our society is marked by inequities of race, gender, ability, and more—and the content we create can either challenge these inequities or reinforce them. As well-intentioned as content may be, when done wrong it can disempower, objectify, or misrepresent those we intend to serve. The good news? Captions . And heads up!

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Candid

JUNE 7, 2023

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. For example, our preference for video content rings true. Has a shorter attention span, which requires content that is skimmable.

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Candid

JANUARY 24, 2024

And it’s no different for social media managers. As Candid’s manager of digital communications, I’ve been digging through our social media analytics, researching broader trends, and determining our strategy and tactics for 2024. Here is a peek behind the scenes into how Candid assesses our social media annually.

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AccelEvents

JANUARY 28, 2021

When planning your virtual event, you have to make production decisions that include choosing the best way to stream your content. With any virtual event, you need a plan for video content. But how do you decide on live streaming or pre-recorded content? But how do you decide on live streaming or pre-recorded content?

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Candid

SEPTEMBER 7, 2023

Today, we are celebrating our first anniversary of short-form video on TikTok , Instagram Reels , and YouTube Shorts. What began as a three-month experiment has now blossomed into a consistent social media video production program. Here is a snapshot of what happened and our tips for creating short-form videos at your nonprofit.

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Get Fully Funded

JANUARY 26, 2021

Nonprofit fundraising videos bring your organization’s work to life in a way that written stories just can’t. Videos show as well as tell. In short, videos make an impression. Nonprofit fundraising videos help you raise more money. There are different types of videos, and many do not require expertise.

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Volunteer Hub

FEBRUARY 17, 2023

Social media is a powerful, yet affordable, way to inform, engage, and recruit volunteers. Here are 7 tips to help your organization get the most value from social media. If you’re wondering if social media can be an effective tool to recruit volunteers, the answer is yes. Here are some tips for creating engaging content.

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Candid

JULY 7, 2022

July 15 is officially Social Media Giving Day. This ‘holiday’ began in 2013, when Givver.com promoted it as an opportunity to leverage social media platforms for donations. Nonprofit Source found that 55% of people who engage with nonprofits on social media end up taking some sort of action: . Since then, a lot has changed.

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Whole Whale

OCTOBER 26, 2023

Short videos are exploding on platforms like TikTok, YouTube Shorts, and Instagram Reels. As a nonprofit, you likely want to tap into this trend to raise awareness and engage new audiences. But creating a high volume of quality short videos can be time-consuming. Here is a look at a customized video layout we created.

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Nonprofits Source

NOVEMBER 7, 2023

If someone was scrolling through their social media account and came across a post from your nonprofit, would they like, comment, or share it? Just like identifying an ideal donor profile is useful for fundraising, your social media presence should cater to your defined target audience. Let’s dive in!

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Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation.

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sgEngage

FEBRUARY 14, 2024

In today’s digital-centric world, your organisation has plenty of choices when it comes to marketing your organization —from generating content on social media accounts like Instagram and Facebook to your nonprofit website. Let’s jump into how you can realize these benefits and successfully connect your social media with your site.

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