TechImpact

MAY 1, 2014

Image courtesy of Engage Designs. The number one goal of every blog and content marketing campaign is to engage with their audiences and drive interactions. The bottom line is, engaging with audiences is difficult. Content marketing is a two way street. Positioning your target audience. Fill a niche.

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Audience Content Marketing Social Media 132

Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation.

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Social Media Media Strategy Social 94

Qgiv

APRIL 9, 2024

With the rise of smartphones, it seems like everyone’s constantly on social media, making it the perfect marketing tool for your nonprofit! Infact, there are over 308 million social media users in the United States alone. Learn how your organization can take full advantage of social media in this guide!

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Social Media Media Guide Social 52

Media Cause

FEBRUARY 28, 2022

If your nonprofit organization is struggling to share your message with your various audiences, you’re not alone. Are you looking to talk to your existing audience, or expand to new folks? But with a little bit of structure and curiosity, it becomes a lot easier to learn and iterate to better connect with your audience. .

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Content Test Student Audience 105

Nonprofit Tech for Good

APRIL 10, 2022

Related Webinar: Social Media Best Practices for Nonprofits. It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement.

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Twitter Practice Social Media Nonprofit 349

sgEngage

FEBRUARY 14, 2024

In today’s digital-centric world, your organisation has plenty of choices when it comes to marketing your organization —from generating content on social media accounts like Instagram and Facebook to your nonprofit website. Let’s jump into how you can realize these benefits and successfully connect your social media with your site.

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Social Media Integration Websites Media 79

M+R

MAY 10, 2021

Our society is marked by inequities of race, gender, ability, and more—and the content we create can either challenge these inequities or reinforce them. As well-intentioned as content may be, when done wrong it can disempower, objectify, or misrepresent those we intend to serve. The good news? Captions . And heads up!

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Social Media Accessibility Media Social 127

Top Nonprofits

FEBRUARY 16, 2022

Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action. Developing a positive brand image in the community. Veer away from stock photos and choose images of real people when possible. Make sure to feature a variety of content, too.

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Audience Marketing Nonprofit Search 98

Media Cause

OCTOBER 17, 2022

While it can be confusing and hard to understand, ensuring you know how to optimize content for search will set you up for success. And it doesn’t stop at your website—many social media platforms are adjusting their algorithms so that hashtags are no longer king—instead, users can search and be found based on copy in the captions.

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Content Channel Search Case Study 52

Candid

JANUARY 24, 2024

And it’s no different for social media managers. As Candid’s manager of digital communications, I’ve been digging through our social media analytics, researching broader trends, and determining our strategy and tactics for 2024. Here is a peek behind the scenes into how Candid assesses our social media annually.

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Social Media Data Strategy Media 52

Nonprofit Tech for Good

DECEMBER 20, 2018

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. From Twitter to Pinterest to Instagram to LinkedIn, social networks are becoming environments where video content not only thrives, but is expected. Videos with Mobile In Mind.

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Social Media Video Marketing Practice 266

Neon CRM

JULY 13, 2023

The #GivingTuesday hashtag gets billions of impressions each year, which tells us that nonprofits participating in GivingTuesday need a social media strategy to maximize fundraising. How Does Social Media Benefit Nonprofits on GivingTuesday? Social media is important for nonprofits year-round. That’s a lot of eyes!

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Social Media Ideas Donor Media 98

Candid

JUNE 7, 2023

As a member of Generation Z (Gen Z), or today’s 11- to 26-year-olds, I have been curious about the advice given to nonprofits on capturing younger audiences’ attention. For example, our preference for video content rings true. Experts say that Gen Z: Wants to see impact through storytelling, primarily through social media videos.

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Advice Social Media Media Meme 98

Qgiv

APRIL 13, 2021

According to our research report, Navigating the Unknown: Findings to Future-Proof your Fundraising , social media posts were the number one drivers of charitable gifts in 2020. Pandemic shutdowns in 2020 made social media usage increase drastically! Why incorporate social media into your online fundraising strategy?

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Social Media Donation People Media 115

Candid

JULY 7, 2022

July 15 is officially Social Media Giving Day. This ‘holiday’ began in 2013, when Givver.com promoted it as an opportunity to leverage social media platforms for donations. Nonprofit Source found that 55% of people who engage with nonprofits on social media end up taking some sort of action: . Since then, a lot has changed.

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Social Media Media Giving Tips 111

Media Cause

NOVEMBER 15, 2022

The Web Content Accessibility Guidelines (WCAG) are what everyone must follow to make the web a more inclusive experience. The WCAG “define how to make Web content more accessible to people with disabilities, ranging from visual, auditory, physical, speech, cognitive, language, learning, and neurological.” . Contrast Checker.

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Guidelines Accessibility Design Content 52

Candid

OCTOBER 24, 2023

Social media is an important part of this plan and can help drive donations. But beyond that, there’s another way to use social media that your nonprofit should consider for making the most out of the giving season. This year, create a social media strategy that gets donors excited to support your organization.

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Social Media Build Media Giving 59

Media Cause

JULY 19, 2022

When it comes to marketing and brand presence in digital spaces, it is imperative that content and messaging are available and accessible to all audiences—including those who rely on inclusive technology like screen readers, text-to-speech programs, and/or captioning to engage with digital content.

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Social Media Accessibility Media Social 52

TechImpact

JUNE 18, 2014

Image courtesy of River Rock Films. You’ve had blogs yelling at you for years, urging you to take advantage of social media to help promote your nonprofit. There are so many social media platforms available to us now, it is not necessary to have active accounts on all of them. Social media only helps engage younger audiences.

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Social Media Media Social Demographics 177

Qgiv

JULY 21, 2022

For nonprofits, LinkedIn can be a valuable tool to add to your social media toolbox. LinkedIn is a great resource for nonprofits because of its audience. Instead of personal updates and other news, LinkedIn is for professional content and connections. Create interesting content. Create your company page.

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Linkedin Social Media Practice Media 52

Achieve

AUGUST 12, 2021

Use social media to increase campaign visibility. Add a visual element with images and videos. Communicate with your audience by showing engaging photos of your work or a testimonial. Use social media to increase campaign visibility. Stick to one photo or image, and keep the text appeal short. . As of 2019, 90.4%

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Audience Tips Fundraising Social Media 82

Achieve

OCTOBER 6, 2023

Social media is an indispensable tool for raising awareness for your nonprofit’s cause, reaching new audiences, and strengthening your relationships with donors. However, your nonprofit isn’t the only one that understands just how valuable social media can be for your fundraising efforts. After all, with 4.9

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Social Media Metrics North Carolina Media 52

The Modern Nonprofit

JANUARY 25, 2022

Estimated Reading Time: 4 minutes Social Media Platforms for Nonprofits. It’s hard to be an expert in any one social media platform, yet legitimate businesses and nonprofits are expected to maintain several different accounts. It is also a smart tool for networking, which can be done easily through the retweeting of relevant content.

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Social Media Platform Media Social 98

Nonprofits Source

MAY 15, 2024

Studies show that people spend an average of almost eight and a half hours interacting with digital media per day. This includes time spent scrolling through social media, checking emails, watching shows and movies on streaming services, and more. Start by digging into your customer data to better understand who they are.

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Map Digital Business Marketing 52

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

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Practice Fundraising Guide Channel 239

TechImpact

AUGUST 21, 2014

Image courtesy of Web Business Agenda. Bill Gates famously wrote in 1996 that content will be king on the Internet one day. Despite his prophecy, Microsoft today still does not have a juggernaut content department, and is still focused on creating software. This happens. Our most shared post took us all by surprise.

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Content Marketing Storytelling Analytics 129

Qgiv

JUNE 6, 2023

Social media has changed the marketing world, and Facebook Ads for nonprofits are an easy tool to increase your organization’s presence online. A strategy will keep you on top of your marketing goals and tell you when to post your social media content for the highest impact. How do nonprofits use Facebook Ads?

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Facebook Guide Demographics Nonprofit 86

Nonprofit Tech for Good

AUGUST 24, 2020

Fresh, timely content is more vital to the success of your nonprofit’s digital campaigns than it has ever been. First, blogging allows your nonprofit to have a consistent stream of new content use in your e-newsletter and share on social media which increases traffic to your website and awareness of your nonprofit’s brand.

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Practice Nonprofit Newsletter News 352

Nonprofit Tech for Good

SEPTEMBER 23, 2013

As a follow-up to Five Online Fundraising Best Practices for Small NGOs in Developing Countries , below are five social media best practices specifically tailored for small NGOs in developing countries. When titling your essay, think like a journalist and craft titles that are more likely to receive interaction and engagement on social media.

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Social Media Practice NGO Stats 274

NonProfit Hub

APRIL 17, 2024

The best blogs engage audiences by making personal connections with readers and sharing insider mission information. This guide will explore best practices for creating a blogging and content strategy that drives audience engagement, encourages donations, and makes readers feel like part of your nonprofit’s community.

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Practice Organization Nonprofit Content 36

TechImpact

APRIL 9, 2014

Image courtesy of Life Division. Content marketing has been a bit of a buzz word the last few years. Despite how saturated they may be, it is important to utilize the many social media channels, and blogs at your disposal, waiting to be tapped into. A new audience. Your nonprofit’s target audience can be thrown out.

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Content Benefit Marketing Nonprofit 128

TechImpact

MARCH 3, 2014

Image courtesy of mdsone.com. The simple truth is, your nonprofit needs to be engaging in content marketing. Content marketing is for whatever you make it. It all comes down to what content you make public, and what your goals are. 92% of nonprofits use content marketing. Track progress?

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Stats Content Marketing Nonprofit 128

Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. billion people were using social media worldwide in 2021, and that number is only expected to increase over time. To maximize your potential across social media platforms, it’s essential to create a nonprofit social media strategy.

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Social Media Strategy Media Donor 52

sgEngage

DECEMBER 9, 2021

College friends, grandparents, colleagues, even the kids you used to babysit can all be found using social media in our current day and age. According to Pew Research Center, 72% of the American public uses some type of social media. METTWINNING. Playing dress up isn’t just for kids anymore. Art Fund “See Everything”.

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Museum Social Media Campaign Media 98

TechImpact

JUNE 18, 2014

Image courtesy of The Cause Project. But as we’ve detailed in previous blogs , with all the increased competition online, getting noticed through the typical social media feeds and through your website is becoming increasingly difficult. Content marketing is a team effort, and the weight does not have to be shouldered alone.

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Content Platform Volunteer Marketing 136

Beth's Blog: How Nonprofits Can Use Social Media

JULY 17, 2013

Your photos should not only resonate with your audience, it should tell a story, not be copyrighted, and be a decent photo (not blurry or poorly composed). Don’t forget to add your URL or logo. Have you incorporated text image overlays into your content strategy? Content Visual' Kitchen Equipment.

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Images PowerPoint Photography PDF 103

Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. As for choosing new recruitment channels, start with the ones your target audience prefers. Audit for accessibility.

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Organization Online Influence Metrics 52