Double the Donation

AUGUST 21, 2021

So, let’s take a look at three areas where you can improve your peer-to-peer fundraising results: 1. Build targeted recruitment emails – Segment your audiences and tailor messages for each segment for greater impact. For example, create email audiences based on past participation and past team membership.

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Results Fundraising Software Raise 87

Bloomerang

MAY 22, 2024

The best part: You can integrate Bloomerang into your Storyraise report , meaning you get donations and learn about your donors all in one platform. With a simple and intuitive interface, audiences can contribute to the cause without leaving the story or navigating through multiple pages.

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Storytelling Digital Integration Blended 80

Media Cause

OCTOBER 17, 2022

And it doesn’t stop at your website—many social media platforms are adjusting their algorithms so that hashtags are no longer king—instead, users can search and be found based on copy in the captions. Instagram is 4th most popular social platform with 2.9 Understanding user intent and your audience. With over 5.6

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Content Channel Search Case Study 52

Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. The selected channels make up part of an organization’s Digital Storytelling Ecosystem.

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Storytelling Digital Channel Profile 295

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

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Marketing Guide Nonprofit Channel 52

DNL OmniMedia

JUNE 28, 2023

Your nonprofit uses a variety of online communication channels, platforms, and tools to streamline your operations and raise funds. We’ll cover these five tips for optimizing your digital platforms: Clean up the data in your nonprofit CRM. This data can reveal which types of content your audience prefers to engage with.

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Platform Donor Online Social Media 52

DipJar

JUNE 23, 2022

DipJar Announces DipJar Online, Extending DipJar’s Leadership in in-person Fundraising to Online and Mobile Channels . New offering will provide nonprofit organizations with a better ability to reach and engage donors online and through mobile channels. . New and existing customers can sign up for early access here.

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Channel Leadership Mobile Personal 52

Media Cause

FEBRUARY 12, 2024

Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube. Imagine extending SEO principles to social media platforms like TikTok, Instagram, Facebook, and LinkedIn. How Does In-Platform Social SEO Differ?

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Search Alternative Social Social Media 59

Qgiv

SEPTEMBER 1, 2021

What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. What is multi-channel marketing? Here are some tips!

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Channel Marketing Donation Giving 52

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. These allow you to determine whether the actions you’re taking are actually contributing toward the results you want to see. Segment your audience.

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Digital Marketing Create Social Media 59

Allegiance Group

APRIL 15, 2024

Then, once you understand your audience members and which strategies resonate with them, you can build a strategy. Plus, you’ll need to adjust it often to ensure you adapt to changing audiences and preferences. Create audience personas based on shared characteristics such as age, interests, and communication preferences.

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Fund Donor Strategy Search 52

Candid

DECEMBER 12, 2022

For example when watching a video, audio and visual channels activate separate parts of the brain , and when these two elements combine, it helps supporters better understand and engage with your mission. . Get to know your audience. The style, tone, and core message of your explainer video should be dependent on your target audience.

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Video Support Tips Audio 105

Nonprofit Tech for Good

MARCH 17, 2020

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. The Facebook Ads platform gets more powerful all the time and your organisation is missing a trick if you don’t have some ability to use and understand it. . And then it will start showing that audience your ads.

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Test Facebook Charity Profit 325

EveryAction

NOVEMBER 9, 2022

Segment your audience. If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Track and analyze your results. Here are a few last minute tips to maximize your efforts and make the most of this season of giving: 1.

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Gift Consultant Audience email 207

Nonprofit Tech for Good

FEBRUARY 12, 2021

The opportunity to join a community of other nonprofit professionals using the platform to share ideas, success stories, and lessons learned. Use a multi-channel approach. For any fundraising campaign, you’ll see the best results from using every channel available to you.

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Effective Fundraising Nonprofit Channel 278

The NonProfit Times

MAY 16, 2024

Data Axle Nonprofit added audience indicators within its Apogee and DonorBase omnichannel cooperatives that identify donors poised to give following an emergency event. It builds on the firm’s suite of audience indicators that show donor behaviors, affinities, and gifting potential without time-intensive custom modeling.

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Data Captivate Storytelling Ohio 52

M+R

JUNE 22, 2023

Showing your most responsive people ads can increase their donation rate even more than reaching them in just one channel – and precise targeting allows you to use your budget where it will have the best results. Just upload their information into Meta, Google, or your DSP of choice, and target them as a custom audience.

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Los Angeles Audience Google Channel 101

The Modern Nonprofit

JANUARY 2, 2024

In this blog post, we’ll unveil the art of transforming individual stories into a collective force that not only resonates with your audience but also propels your cause forward. These narratives can resonate deeply with your audience, fostering an emotional connection and a deeper understanding of your mission.

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Story Guide Support Analysis 104

TechImpact

JUNE 18, 2014

As a result, nonprofits and volunteers alike are turning to the internet to find, and fill, volunteer opportunities. This positive online persona can be achieved through an intelligent content marketing platform that incorporates your nonprofit’s website, blog, and social media feeds into one coherent strategy. Make it easy.

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Content Platform Volunteer Marketing 136

Media Cause

MAY 8, 2023

With the ability to run paid advertising across a variety of different channels and placements, it can all seem a little daunting. Clicks CTR Form Submissions The result? One of the best ways to plan your overall budget and budget by channel is by looking at specific KPI benchmarks for each channel, your industry, etc.,

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Tips Organization Channel Benchmark 52

Greater Giving

DECEMBER 15, 2022

Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Integrating Marketing Channels . Analyzing Marketing Results. Core Nonprofit Marketing Channels. Let’s focus on these four main channels: Direct mail. Integrating Nonprofit Marketing Channels.

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Digital Marketing Donor Channel 75

.orgSource

FEBRUARY 12, 2024

If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity.

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Collaboration Marketing Integration Trend 221

Candid

DECEMBER 14, 2023

Let’s talk about the return on investment with the traditional approach and an alternative way of building out your library of materials that could result in greater benefit. Instead, we were asking our partners on a particular initiative to use and disseminate our words through their own channels.

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Demographics Alternative Library Social Media 105

Nonprofit Tech for Good

JANUARY 17, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager.

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Calendar Social Media Content Media 277

Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. As for choosing new recruitment channels, start with the ones your target audience prefers. Collaborate creatively.

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Organization Online Influence Metrics 52

The NonProfit Times

MAY 23, 2024

A matching grant pledge prior to the big day encouraged supporters to dig deep, resulting in a 40% revenue increase compared to the previous year’s total by the time the day drew to a close. The end result was a near-doubling of the initial total culminating in a final revenue almost 80% greater than the prior year.

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Test email Spam United States 52

Media Cause

FEBRUARY 16, 2024

By continuing to carefully communicate with their communities, they gain audience insights and trust built on empathy and an understanding of shifting needs. As a designer, I can attest that organizations need real experts to communicate with their audiences. Don’t abandon your social platforms in crisis or hardship.

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Benefit Marketing Change Time 64

Classy

MAY 12, 2021

Social media drove 51% of donation traffic to the Classy platform in 2020. . The following seven steps help you navigate the confusion about what to post on which channels and when. The result? Choose the Best Channels to Post on . A wide variety of social platform options is great to reach more people.

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Social Media Template Marketing Create 99

Bloomerang

APRIL 26, 2023

billion social media users in 2021 – an increase of five percent from a year ago – it’s a valuable communication channel that should be part of your mix. Your social channels should reflect your mission and values. Nonprofits cannot be random with social media content as that will only lead to a very random result.

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Social Media Content Ideas Media 93

Nonprofit Tech for Good

MAY 13, 2022

Investigate how well your audiences perform. Are your conversion rates different for different audiences? Most ad platforms (Facebook and Google) will let you set them up automatically on your links. From here you’ll be able to understand which of your marketing efforts are getting the best results. Hierarchy matters.

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Donor Track Facebook Campaign 284

Nonprofit Tech for Good

FEBRUARY 14, 2019

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? The short answer is, more than ever before, you have to embrace the pay-to-play nature of the platform.

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Facebook Fundraising ROI Virginia 235

M+R

JANUARY 11, 2022

And the thing is, both of these activities expose our fundamental impatience — whether we’re sneaking a quick taste of pre-baked cookie dough or frantically hitting refresh on our fundraising results. . In 2020, maybe your results fell (because COVID) or rose (because COVID). We’re carrying that energy into 2022. Hello, SEARCH!

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Fundraising Gift Sample Benchmark 108

sgEngage

OCTOBER 12, 2022

Most people donate as a result of being asked by a friend, family member, or peer. Take a look at your fundraising tech stack – do you have a peer-to-peer fundraising platform in place that allows for simple sign-up, easy fundraising page creation, and convenient fundraiser management, such as sending requests via email or social media?

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Blackbaud Social Media Audience Campaign 96

Allegiance Group

MAY 18, 2023

Search engine optimization (SEO) is a powerful practice requiring knowledge of your target audience’s search intent and your website content’s ability to convert visitors into donors. Develop a following on popular social media channels by posting informative articles and highlighting your organization’s work and impact.

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Digital Practice Donor Strategy 52

Nonprofit Tech for Good

OCTOBER 25, 2019

Use these tactics to increase your chances of reaching supporters at the right time: 1) Promote using targeted audiences. Also, be sure to restrict your audience to countries where people can create Fundraisers for charities. 2) Cross-promote via multiple channels. 3) Send direct invitations to past creators.

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Facebook Raise Fundraising Audience 221

Nonprofit Tech for Good

OCTOBER 31, 2018

In addition to overall giving increasing these next two months, the number of your donors giving online and via social media channels is growing. It’s incredibly simple to give money to a Facebook Fundraiser – just donate in two taps without leaving the platform. 12% of annual donations occurs on the last three days of the year.

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Social Media Money Raise Media 233

Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. To maximize your potential across social media platforms, it’s essential to create a nonprofit social media strategy. Build your audience persona. When you make your audience persona, first consider your current donors.

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Social Media Strategy Media Donor 52