Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. Identify Your Unique Value Proposition & Broadcast it to Your Audience.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2014

He is expected to surpass the United States White House account, @WhiteHouse (4,973,061), within the next days and is using Twitter as a power tool to broadcast his messages. A number of foreign offices have used this channel to reach out to peers and other influencers to set the record straight or to coordinate their digital outreach.

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AccelEvents

JANUARY 13, 2021

A live streaming event is one great way to connect with a virtual audience, and in these times, making a genuine connection (or an attempt at a connection) with anyone, including your audience, is of the utmost importance. . Running a live stream event allows you to connect with your online audience in unprecedented ways.

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Qgiv

JANUARY 3, 2024

Firstly, text fundraising capitalizes on the widespread use of cell phones–providing a direct and immediate channel for donor engagement. Mobile fundraising helps you reach a broader audience while also encouraging spontaneous giving. It can also integrate with live broadcasts to show the text campaign’s progress during an event.

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AccelEvents

JANUARY 13, 2021

A live streaming event is one great way to connect with a virtual audience, and in these times, making a genuine connection (or an attempt at a connection) with anyone, including your audience, is of the utmost importance. . Running a live stream event allows you to connect with your online audience in unprecedented ways.

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Connection Cafe

NOVEMBER 22, 2011

Yesterday I went along to the Mobile and Digital Conference in London , organised by Fundraising magazine, to hear first-hand about how, in a fast-changing world, charities are using social, mobile and digital media to reach new audiences and raise more money. Author: Julia Woodcock. Remember to integrate your efforts.

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Allegiance Group

FEBRUARY 2, 2024

In 2022, nonprofits of every size allocated roughly one-third of all spending to search ads—as a result, these organizations saw the highest return on ad spend (ROAS) of any channel. Note what both of these communication channels have in common: they’re digital. What are the benefits of digital marketing for nonprofits?

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Qgiv

SEPTEMBER 8, 2021

When you’re done livestreaming on Facebook, your video will still be available to view for those who missed your live broadcast. Think of television shows offering audience participation. offered audience participation opportunities that didn’t rely on attending in person. Tip 4: Incorporate a digital supply drive.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2013

When I started out, the “broadcast, festival, and screenings” model of distribution dictated community engagement strategies that were more linear, and limited. We knew that if our film was compelling, we could break through to the people in the audience — and maybe they would help get the word out about the film and the issues it explored.

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DNL OmniMedia

FEBRUARY 16, 2022

Your organization already understands the importance of having updated and adaptive techniques for all its digital tools and marketing outlets. What your team might not realize, however, is that each of your separate digital marketing efforts should actively support the others. Final Tips for a Successful Nonprofit Digital Strategy.

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Tech Soup

AUGUST 11, 2014

The nonprofit Khan Academy YouTube channel got 430 million plus views last year, a 69% increase from last year. ” Let me translate: in social media we’re tending to have more frequent interactions with smaller groups of close contacts rather than doing Facebook broadcasts to large audiences.

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AccelEvents

JUNE 3, 2021

Here are the top features that you really want in a digital event planning platform. Integrations allow you to connect your accounting software, email marketing software, CRM platform, and social media channels. If you run a digital ad or marketing campaign on social media, you need to direct visitors somewhere. Integrations.

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AccelEvents

JUNE 3, 2021

Here are the top features that you really want in a digital event planning platform. Integrations allow you to connect your accounting software, email marketing software, CRM platform, and social media channels. If you run a digital ad or marketing campaign on social media, you need to direct visitors somewhere. Integrations.

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Tech Soup

OCTOBER 8, 2014

Before joining CIR, Joaquin served as senior vice president for digital innovation at American Public Media and founding senior vice president for diversity and innovation at the Corporation for Public Broadcasting. Bailey Rosser is an audience development strategist at YouTube based in the YouTube Space Los Angeles.

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NTEN

AUGUST 3, 2011

Hot off the heel of winning a Games for Change Award for The Curfew and the release of their new game, Sweatshop , we spoke to Darren Garrett, the Chief Creative of Littleloud Digital Entertainment. Bow Street Runner was one of the first projects out of the gate for Channel 4 Education in the UK.

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DNL OmniMedia

OCTOBER 13, 2020

Provide for certain giving channels. Use the right outreach method and channel. Rather than broadcasting the same information across your entire donor base, you can send content tailored to specific segments of your constituency. Segmenting by communication preferences includes segmenting by: Which channels a supporter prefers.

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sgEngage

MAY 3, 2023

Take advantage of the power of digital fundraising to reach a wider pool of donors. Once you’ve optimized your program and donation form for recurring giving, it’s time to broadcast this opportunity to your audience. Try to capture your prospective donors’ attention through these various channels: Social media.

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Connection Cafe

AUGUST 12, 2015

For museums, it typically starts with making their collection available through digital channels. Digital Collections: With museum missions tied to preserving, sharing and education, it is our responsibility to open collections and knowledge so everyone can benefit. Open online educational content is also a great channel.

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Connection Cafe

JUNE 27, 2017

San Diego Humane Society recently used Facebook Live to document the rescue of #92Yorkies and kick-off a major digital fundraising campaign. How Facebook live helped keep their audience engaged (and raise $100K). Because of the storms in the area and the late evening hour, broadcast media were not going to cover this rescue.

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Forum One

MARCH 16, 2022

For over a decade, digital strategists have been talking about the importance of mobile web strategies and meeting audiences where they are. And while most organizations have dramatically expanded their digital footprint and recognized the importance of having a digital strategy, the wants and needs of audiences continue to evolve.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. Kanter will bring together a group of highly visible free agents working on important social change causes and representatives from different nonprofits for a lively discussion with the audience. What works?

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Nonprofits Source

MARCH 20, 2023

It can be difficult for nonprofits to stand out in a crowded digital landscape, where countless messages demand the attention of current and potential supporters. However, one effective way to break through the noise is to incorporate nonprofit video content into your digital marketing strategy. Educate and inform audiences.

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sgEngage

OCTOBER 11, 2023

While online giving was merely flat for most of 2022, two of the biggest online giving days of the year saw a troubling double-digit decline last year. With a 99% open rate—and 90% opened within three minutes—there is no better channel to quickly reach donors than text messaging. A 10DLC sends texts from a 10-digit number (e.g.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 12, 2016

The foundation had lined up local television stations to broadcast their noon news programs live from the stadium and had scheduled promotions and entertainment. In Columbia, S.C., Last year, Midland Gives brought in more than $1.5 Communicate clearly and regularly. ” Invest in training and support.

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Museum 2.0

AUGUST 20, 2009

In the related world of online image licensing, some museums have done studies of the affect of open digital photo distribution on their revenue from image licensing and have seen flat or positive effects from the actions, not negative ones (see this in-depth paper from the Powerhouse Museum).

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See3

JANUARY 29, 2009

It’s about business and entertainment, about food and wine, about snow shovels and digital TV. When I speak at tech and education conferences, I routinely ask my audience how many are on Twitter. Then, you’re supposed to persuade your friends and admirers to become your audience by subscribing to your utterances (called tweets).

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The Modern Nonprofit

JANUARY 9, 2024

Leveraging Direct Marketing Direct marketing, including mailers and email campaigns , allows nonprofits to reach a large audience at a relatively low cost. Exploring Digital Fundraising In the digital age, online fundraising platforms and social media have become indispensable tools.

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Nonprofits Source

MAY 8, 2024

By tapping into the power of storytelling, you can connect with your audience emotionally, thereby motivating action and support. Understand your audience. By understanding your nonprofit’s audience, you can craft marketing materials that connect your mission to their specific interests and values. Let’s jump in.

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Care2

FEBRUARY 17, 2009

In public broadcasting, for example, where direct mail is the main vehicle for acquisition (other than on-air pledge drives), the people donating in response to Direct Mail campaigns are 65+. It’s critical that nonprofits use 2009 as an opportunity to go where their target audiences increasingly are—which is online.

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Bloomerang

SEPTEMBER 6, 2021

I work mainly with nonprofits and social enterprises that want to have a bigger impact, that wants to increase their audiences, and that want to interact with diverse communities. So step one is find how your audience communicates. So I’m a communication consultant, a communication strategist for nonprofits, mainly. Lots of ones.

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Care2

FEBRUARY 17, 2009

In public broadcasting, for example, where direct mail is the main vehicle for acquisition (other than on-air pledge drives), the people donating in response to Direct Mail campaigns are 65+. It’s critical that nonprofits use 2009 as an opportunity to go where their target audiences increasingly are—which is online.

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DNL OmniMedia

APRIL 15, 2024

Today, nearly everything is digital, so it makes sense that your nonprofit’s website is often the first point of contact for potential members and donors. Improving your website design ensures that you reach as wide of an audience as possible. With over 1.9 million nonprofit organizations in the U.S. How can you accomplish this?

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

Every time I have taught a social media and digital communications strategy over the past decade, I always include useful research studies about the who and how people are using these tools. For US nonprofits, we turn to the the Pew Internet and America Life for studies and audience research about the hyper-connected.

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Connection Cafe

APRIL 21, 2020

Social distancing and shelter-in-place orders are a critical part of the fight against COVID-19, but if your nonprofit has historically relied on events to engage audiences, how do you adapt? Let’s walk through the basics of adapting an auction to a virtual environment and then 5 tips for engaging your virtual audience.

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Museum 2.0

APRIL 1, 2009

We aren’t reaching all the audiences we’d like to. It could be doing something as simple as providing a blog about topics of value to your audience. I've written about COSI before , but on Monday I focused on their strategic partnership with WOSU , the local public broadcasting station. That’s how I got here today.

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M+R

DECEMBER 23, 2021

Stories that honed in on a state’s efforts to block our freedom to vote had people paying attention, driving up engagement on social channels. It’s no surprise audiences gravitate towards stories that feature a well-known figure. Lifestyle outlets continue to engage in politics.

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M+R

AUGUST 25, 2021

This is particularly important to remember when creating messaging for “moderate” or “conservative” audiences. When thinking about how to engage the right audiences about white supremacy and its impact on your policy area, we have some data about which outlets covered the topic the most in 2020. It’s not too surprising: .

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