Reflections from #MFOM14: Email Marketing, Fundraising, and Visual Communications
NTEN
AUGUST 5, 2014
Think about goals and audience: Before you create content, first think about the ultimate goal and the target audience. Let that inform your decisions on what channel(s) to use to reach your audience. To learn this, test as much as you can in order to get to know your audience well and understand what resonates with them.
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