Nonprofit Tech for Good

APRIL 10, 2022

It’s a community that takes a while to understand and adapt to. That said, for those nonprofits that do want to grow a community on Twitter, follow these best practices when writing your tweets to maximize the likelihood of your tweets getting noticed: 1. 10) Explore Twitter Spaces, Newsletters, and Communities.

Twitter 350

Twitter Practice Social Media Nonprofit 350

M+R

JUNE 5, 2023

Receptive and swayable audiences are becoming harder and harder to reach. As digital citizens break off into smaller and smaller communities — and have seen every type of marketing copy and tactic in the book — organizations and institutions need new inroads. Looking for benchmarks? We’ve got some Benchmarks.

Conservancy 80

Conservancy Influence Mail Headline 80

Media Cause

FEBRUARY 16, 2024

By continuing to carefully communicate with their communities, they gain audience insights and trust built on empathy and an understanding of shifting needs. Benchmarking, forecasting, and determining how your organization fares with its supporters is difficult when there is a data gap. Strategy is vital.

Benefit 64

Benefit Marketing Change Time 64

Bloomerang

JUNE 11, 2021

Lindsay Simonds will decode the top five most impactful ways people contribute to communities. By understanding core motivations, intentions, perspectives reflected in this webinar, you will be able to build a stronger case for support, increase the impact you have, and gain strategies for creating and preserving community.

People 76

People Community Video Podcast 76

sgEngage

MARCH 22, 2024

Explore the other get-involved possibilities tailor-made for building community and inspiring generosity. In a three-year comparison, the 2022 Blackbaud Peer-to-Peer Benchmark Report found that organizations hosted 15% fewer events in 2022 than they did in 2020. How do you pick the right event? Ask your donors for their input.

Track 93

Track Activities Active Activism 93

Nonprofit Tech for Good

OCTOBER 25, 2019

The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”. Use these tactics to increase your chances of reaching supporters at the right time: 1) Promote using targeted audiences.

Facebook 221

Facebook Raise Fundraising Audience 221

TechImpact

OCTOBER 13, 2014

According to Blackbaud’s 2014 M+R Benchmark Study , a nonprofit’s social media audience on Facebook and Twitter grew by 37 and 46 percent respectively in 2013. That being said, there’s no doubting the importance of pushing marketing material to an audience that’s growing at such exponential rates. Ask your community a question.

Social Media 183

Social Media Marketing Media Social 183

Tech Soup

SEPTEMBER 4, 2014

Free video services like Instagram and Vine that feature short videos now attract millions of users, offering nonprofits, charities, and libraries an opportunity to connect with new audiences. Benchmarks for nonprofit video and guide for creators. Super-Short Video Examples. I really liked the examples the presenters shared.

Audience 58

Audience Video Camera Library 58

Forum One

JUNE 9, 2023

The Children’s Hospital Colorado Foundation came to us with the goal of rethinking its digital ecosystem from the ground up and optimizing how they attract, engage, and grow their target audiences, including donors and supporters.

Award 70

Award Colorado Washington Wisconsin 70

Neon CRM

SEPTEMBER 29, 2023

Fundraising Nonprofit Email Benchmarks You Need to Know 14 min read Read Now Year-End Giving Email #1: The Hook Send this email between December 27 and December 29. A line like, “In 2023, because of your generosity, we provided meals to over 1,500 families in our community. What about the emails themselves?

email 98

email Giving Template Gift 98

sgEngage

NOVEMBER 24, 2021

Additionally, the 2021 M+R Benchmark Report cites “The increase in overall giving was largely driven by more people giving rather than people giving more.” It means more dollars raised, faster met results, and hopefully, more fun for you and your community in the process. Segment your target audience.

Blackbaud 100

Blackbaud Articulate Gift Global 100

Saleforce Nonprofit

AUGUST 12, 2021

Organisations across the world are responding to the devastating pandemic by using everything at their disposal to make lasting change in their communities, and Giving Tuesday offers a significant fundraising opportunity for the sector to recruit new supporters and volunteers. Know Your Audience. Set Achievable Goals.

Giving 112

Giving Tips Game Digital 112

NTEN

JANUARY 26, 2010

Of particular interest to us is that 70% of respondents indicated they aren't targeting content to their audiences appropriately. For the last several years, we have participated in the E-benchmarks Report with M + R Strategic Services. Apparently, 8 of 10 nonprofits think their messaging fails to hit home. This isn't news.

Audience 44

Audience Giving Attention NTEN 44

Nonprofit Tech for Good

FEBRUARY 12, 2021

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. The opportunity to join a community of other nonprofit professionals using the platform to share ideas, success stories, and lessons learned.

Effective 278

Effective Fundraising Nonprofit Channel 278

Forum One

OCTOBER 13, 2022

Every year NTEN uses a community-driven process to develop the agenda. It starts with a six-week period to gather session proposals from the community, followed by two weeks of voting — which just started this week! Create Impact with Inclusive Audience Research. Here are our five submissions that we’d love for you to support!

Colorado 46

Colorado Digital Audience Denver 46

sgEngage

JUNE 30, 2023

According to our Annual Luminate Online® 2021 Benchmark Report , more than 770 social good organizations collectively raised over $1.8 Event Marketing Event marketing is an impactful way to communicate your mission directly to your community and potential donors. billion emails in that year alone.

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

Media Cause

APRIL 16, 2021

Facebook recently announced that the Facebook community has now raised over $5 billion for nonprofits and personal causes through Facebook and Instagram fundraising tools. EGPAF created its own fundraising moment during the middle of December among the HIV advocate community with the Jake and Rosa Facebook Premiere event.

San Jose 59

San Jose Facebook Work Fundraising 59

Forum One

JANUARY 19, 2023

Your website, in many cases, is the entry point for the majority of your audiences. This global ecosystem serves as the digital brand and voice of your organization, as well as the main source of knowledge about the programs and issues you work on, and the audience you are reaching.

Websites 60

Websites Change Management Digital Government 60

AccelEvents

DECEMBER 1, 2020

Instead of limiting connection and engagement, a virtual fundraising event can strike all the right notes with a target audience while helping the fundraising efforts reach a greater number of people. . Consider collecting some great prizes that will keep audiences engaged and willing to donate to your cause. But there is hope.

Virtual 98

Virtual Ideas Fundraising Stream 98

Bloomerang

MARCH 30, 2023

Has your nonprofit identified an unaddressed need within your community? To help you build a sustainable volunteer program, in this guide, we’ll cover the essential steps for starting a volunteer program: Conduct a community needs assessment. Conduct a community needs assessment. Need more help running your current programs?

Volunteer 89

Volunteer Program Roles Training 89

Saleforce Nonprofit

AUGUST 20, 2021

Last year in the midst of the pandemic, I saw an empty space that truly needed to be addressed within the nonprofit community, so I created a new community called WOC: Women of Color in Fundraising and Philanthropy. DEI Benchmarking. Personalize communications based on identity to attract diversity in donors and teams.

Strategy 82

Strategy Fundraising Philanthropy Nonprofit 82

NTEN

AUGUST 5, 2014

Think about goals and audience: Before you create content, first think about the ultimate goal and the target audience. Let that inform your decisions on what channel(s) to use to reach your audience. To learn this, test as much as you can in order to get to know your audience well and understand what resonates with them.

Communication 94

Communication email Marketing Reflection 94

Forum One

SEPTEMBER 7, 2021

Your foundation’s website is the entry point for the majority of your audiences, and so ensuring that all parts of your digital strategy and digital ecosystem are connected to it is of utmost importance. Today’s best digital experiences are not one-size-fits-all solutions; they are customized experiences for your key target audiences.

Websites 58

Websites Strategy Change Management Digital 58

AccelEvents

JANUARY 30, 2022

Through Accelevents’ custom registration and ticketing package , you can segment your audience as soon as they register. . With integrated live streaming in the Accelevents platform, you can easily film and upload to your live, online audience for an extra value-add. Set up targeted marketing campaigns for each target audience. .

Generation 52

Generation Registration ROI Stream 52

Bloomerang

AUGUST 23, 2023

Have you warmly welcomed them to your community yet? How to find this in Bloomerang: Reports → New → Start from a template → Newest donors Why this report is helpful: These folks are a very important audience! What percentage of your total audience is loyal donors ? These are two more benchmarks to set goals for improving!

Report 87

Report Donor Database Template 87

M+R

DECEMBER 13, 2022

It also offers audience insights and traffic information that can be helpful for targeting your ads! Using M+R’s digital ads Benchmarks , you can set your own KPIs for cost per donor, return on ad spend, and more—and even game out in advance what happens when you hit (or don’t hit!) those KPIs.

Fundraising 82

Fundraising America United States Track 82

Amy Sample Ward

MARCH 23, 2011

New Report: 2011 eNonprofit Benchmarks Study | NTEN – "A high unsubscribe rate is bad, right? Not necessarily, according to the 2011 eNonprofit Benchmarks Study, just released at the 2011 NTC by M+R and NTEN. During the session, I captured the presentations and audience Q & A. Would love to hear your thoughts!

Web 105

Web New York City Lebanon Benchmark 105

Achieve

MARCH 31, 2021

For instance, organizations might be experiencing: Surges of support from their community. For example, think about a local food bank that’s experienced a surge of community support but is trying to serve an unprecedented number of constituents using resources that can’t handle the increased scale. Sponsors and community partners are.

Campaign 98

Campaign Phase Studies Consultant 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2011

The following excerpt from it offers a brief look at how to clearly define the goals you hope to pursue through social media, and the specific audiences you’re trying to reach with them. Defining Social Media Goals and Audiences. Measurable : You should be able to quantify goals with a numeric benchmark. Try asking them.

Social Media 99

Social Media Guide Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2013

For arts organizations social media can be a highly effective, not-so-secret weapon to share content with the public, build audiences, fundraise and create community – especially with younger constituents. More than 25% remain “daunted by the technical aspects” of managing digital communications across various platforms.

Social Media 106

Social Media Arts Social Attitude 106

Whole Whale

AUGUST 25, 2021

Marketing is missing the audience. Emails, like marketing in other industries, can be a golden opportunity to build community, build loyalty, and bring in donations. Beyond the power of building community and reaching most of your supporters, email has the highest return on investment of any marketing channel.

Stats 96

Stats Trend Mail Fundraising 96

DNL OmniMedia

OCTOBER 13, 2020

Step 1: Define the audience you’re targeting. For example, you might track older prospects for a planned giving effort or prospects that are well-connected in your community for major capital campaign contributions. Some organizations choose to work with consultants to identify the ideal audiences to fulfill their goals.

Effective 98

Effective Management Guide Fundraising 98

Everyaction

JULY 18, 2018

Share your organization’s mission, who you serve, the influence your organization has on its audience(s), and the role it plays in the larger conversation around your issue area. Which (if any) niche markets, audiences, services does our organization satisfy? allows it to stand out in the larger conversation in our issue area?

Guide 108

Guide Fundraising Nonprofit Template 108

Classy

JULY 28, 2021

At the same time, introduce tools and strategies that increase your revenue and grow your audience. Consider the different types of recurring giving programs that might be best suited for your nonprofit’s community. If you get inspired to switch up fundraising to meet your year-end goals, take our free Benchmark Assessment.

Experiment 93

Experiment Donation Ideas Create 93

Amy Sample Ward

APRIL 23, 2011

" Conversation is the New Attention – "This article is adapted from their SXSW 2011 talk, Toss the Projector: Redefining the Speaker/Audience Dynamic. This post has me thinking about many different perspectives on community organizing and community engagement and I'd love to hear what it triggers for you!

Web 114

Web Map Bookmarking Conversation 114

Amy Sample Ward

APRIL 27, 2011

Read the post below or visit SSIR to read and comment with that community. Both campaigns leveraged the community and competition aspects of social media. In the newest eNonprofit Benchmarks report from NTEN and M+R Strategies, it’s easy to see what a compelling cause may be to Millennial donors: disaster.

Celebrate 201

Celebrate Impact Fundraising Pakistan 201

sgEngage

JUNE 25, 2021

This past year proved to us the importance of engagement and relationships with each other, organizations with which we are affiliated, and communities that we are a part of. Globally, charities raised 3x more in 2020 than 2019 using Blackbaud Peer-to-Peer Fundraising , powered by JustGiving® 2021’s P2P Benchmark Study.

Digital 64

Digital Donation Blackbaud Charity 64