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Drones, Robots, and Farmers—Prepare Your Association to Meet Fast-Moving Technology Trends

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I interviewed Hugh for, “Association 4.0 : An Entrepreneurial Approach to Risk, Courage, and Transformation,” a book I wrote with my business partner Kevin Ordonez. Most were CEOs leading companies that provide products and services to associations. Subsequent models will incorporate changes based on consumer feedback.

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Flat, Tall, or In Between—Is It Time to Evaluate Your Organizational Structure?

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Even small associations tend to stack layers of management like the cake at a royal wedding. You are ready to add new categories of membership, sell products to a different audience, expand programs, or even revise the business model. You can take baby steps and evaluate which strategies are successful and which are not.

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Stay the Course Through Changing Weather—Strategic Advice From Association CEOs 

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The association industry has a reputation for clinging to traditions as stubbornly as Linus hugs his trademark blanket. If you need proof that this profession boasts its share of innovators, read a few chapters of our Association 4.0 The Critical Questions will prompt you to evaluate your organization’s current status.

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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

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Trust isn’t a challenge that is currently top of mind for association leaders. We asked Nancy MacRae, MS, CEO of the Emergency Nurses Association , to help us frame this conversation by sharing her group’s commitment to that idea. All of the association’s activities and initiatives are grounded in the ideals that are outlined below.

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For Positive Outcomes, Hold a Mirror Up to Board Performance

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Even with a friendly name like “feedback, check-in, or coaching,” a performance evaluation can be uncomfortable, or possibly downright scary. That’s probably why more organizations don’t have a process for evaluating the board of directors, or if they do, that assessment is not continuous. I’ll get on my Association 4.0

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Study the Data, But Eat the Cake—Put the Human Factor Forward

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Machine Learning, predictive modeling, and natural language processing are a few of the ways AI makes data more meaningful. Predictive modeling reveals future outcomes and trends with greater accuracy than traditional methods, enabling proactive decision-making and change management. It’s free with limited usage.

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Weave a Safety Net—Find the Right Strategic Partners

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I am still evaluating the lessons learned. I’ve told these stories before, but I’m referring to them again because they highlight advice that can help associations find stability when chaos threatens. Associations that have strategic partnerships are— You want allies who will provide a hedge against the unexpected.

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