[FREE WEBINAR] How to Use Behavioral Economics to Build a Successful Monthly Giving Program
Nonprofit Tech for Good
OCTOBER 31, 2019
Our understanding of giving habits is based primarily upon the intuitions of fundraisers based on what they think works well, rather than what they know works well. However, the psychological factors that govern whether a donor will opt into a monthly giving program are still not well understood. What if there was a better way?
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