ASU Lodestar Center

AUGUST 17, 2022

It must be articulate enough to measure progress against, inspiring enough to move people to action, and still broad enough to withstand the test of time. The goals must be SMART (specific, measurable, attainable, realistic and measurable). This data is how we measure our impact.

Participatory 98

Participatory Culture Leadership Washington 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? What is your measurement pilot?

Measure 96

Measure Social Media Media Social 96

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2013

How Nonprofits Measure Success of Video. The big takeaway: Nonprofits overwhelmingly agree that video is crucial to their communications, but many feel they do not know how to use it effectively or measure its impact – yet. 3. Metrics with video are hard and is probably one thing holding back investment.

Benchmark 120

Benchmark Video Practice Measure 120

Saleforce Nonprofit

AUGUST 5, 2022

It starts with articulating a clear, authentic, and long-term purpose — something that is true today, and that guides the organization into the future. Purpose-Driven Companies use a Purpose Mindset to Advance Measurable Goals. And, the company has the metrics to prove it. What’s next? Purpose-Driven Companies Innovate.

Companies 106

Companies Alaska Malta Philanthropy 106

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d love to see a survey of nonprofit measurement practice that quantifies this. I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement.

Results 95

Results Data Charlotte Measure 95

Neon CRM

NOVEMBER 14, 2023

It’s a campaign geared toward targeting and attracting people interested in the organization’s mission, goals, and activities. Membership drives help organizations reach their goals, expand their impact, and ensure their future growth. But goals are even better when they’re S.M.A.R.T. Make your goals specific.

Benefit 52

Benefit Track Associations Marketing 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Data is focused on the metrics that are specific to social media channel. Example of A/B Testing Results. What is the difference?

Culture 115

Culture Data Measure Social Media 115

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 7, 2012

” David gave an overview about the difference between a nonprofit strategic plan and business plan: A strategic plan describes goals, strategy, and actions. Business plans are not difficult to measure and the process is a discipline process of asking questions. How will they measure success? What’s the truth at the end?

Review 106

Review Business Nonprofit Measure 106

Media Cause

OCTOBER 18, 2021

While each department is focused on its specific goals, rather than the overall organizational mission and vision, it’s easy to lose sight of the bigger picture. Or more detrimental—not consistently being able to articulate what the bigger picture even is. .

Guidelines 72

Guidelines Nonprofit Audience International 72

ASU Lodestar Center

JULY 8, 2015

We work for causes and goals that do not create private wealth and should not be directed by government. Metrics should not stifle innovation. We hear much these days about the importance of impact measurement. I know that because we articulated that message repeatedly at the Alliance. And measurement is important.

Reflection 40

Reflection Arizona Nonprofit Classes 40

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 8, 2009

The Ocean Conservancy is dedicated to the goal of a healthy ocean by increasing public awareness of ocean issues and bringing significant changes to the way oceans are managed. The Ocean Conservancy picked very specific, narrow objectives for their experiments and specific metrics to measure them.

Conservancy 100

Conservancy Reflection Social Media Learning 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2009

Return on Investment (ROI) was created in the 1920s as a financial measure developed by DuPont and used by Alfred Sloan to make General Motors manageable. What it also illustrates is that, originally, ROI was a measure of return on the total investment in the entire business. There's an entire book devoted to the topic: Nonprofit ROI.

ROI 74

ROI Social Media Media Measure 74

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

Purposeful Measurement to Inform Replication. Grantee organizations will measure what matters. Social media can be filled with metrics to track results. But not all metrics are equally valuable, and choosing the measurements that matter can be complicated.

India 102

India NGO Network Exercise 102

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2015

This process of reflection is embedded in the organization’s working style, not a random moment of inspiration after a program evaluation is completed. Everyone on staff understands that the questions are the best teachers and in an effort to sustain learning articulate questions and seek answers to those questions.

Culture 50

Culture Data Create Reflection 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

The basics include: benefits, value, metrics, and financial calculations. I shared case studies and tips for nonprofits on measuring efficiency and effectiveness and looking at tangible/intangible benefits. In order for your community strategy to be sustainable, you need to be able to articulate value back to the organization.

ROI 66

ROI Results Community Online 66

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

Purposeful Measurement to Inform Replication. Grantee organizations will measure what matters. Social media can be filled with metrics to track results. But not all metrics are equally valuable, and choosing the measurements that matter can be complicated.

Pakistan 111

Pakistan NGO Network Exercise 111

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 17, 2008

Screencapture from Jonny Bentwood 's White Paper on measuring influence. And before even getting to the meat of the metrics, conceptual models, and ideas, the introduction provides a powerful case for using social media that is well articulated: For the first time in history, technology has reached a point where everyone has a voice.

Social Media 50

Social Media Influence Meme Media 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

My goal for this presentation was to synthesize the traditional ROI process with the best thinking about social media and ROI from the gurus like David Armano and KD Paine. And, it also includes measurement - not just qualitative information. It uses metrics to measure your results and help you improve your strategy over time.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

I put the call out for nonprofit blog posts on the topic of measuring your nonprofit’s marketing or communication strategies. Blog Posts About Various Steps of the Measurement Process. Once you set measurable goals, you’ve got make sure they are realistic. Pick Metrics. Want Useful Analytics?

Measure 115

Measure Learning Case Study Metrics 115

The Modern Nonprofit

FEBRUARY 15, 2022

In this resource, we’ll guide you through how to holistically evaluate ROI, including direct and indirect costs and savings, how long it will take to get a return, and tying it all back to the goals of your team to make a powerful case for change. What are each of their personal aims, goals, values? Appeal to the organization’s goal.

Project 98

Project Tech Guide Phase 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2011

As I’ve been working on “ Measuring the Networked Nonprofit ” with co-author KD Paine, we’ve come to the chapter on measurement tools. I sent out a query nonprofit tech colleagues who are social media mavens and ask that age old question, “ What’s in your social media measurement tool box ?”

Measure 115

Measure Social Media Tools Media 115

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 15, 2011

Malaise is a feeling of general discomfort or uneasiness, of being “out of sorts.&# Lately, I’ve been hearing about “measurement malaise&# infecting nonprofits and not just social media measurement. Idealware Study. Respondents that names tools were labled as “substantial.’

Measure 96

Measure Organization Metrics Analytics 96

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 19, 2013

I recently heard this same idea from colleague Carie Lewis during our Measurement Workshop at SXSW. In other words, if it doesn’t get you a date, or dinner, or sex or marriage – whatever your goal is, it really doesn’t matter how well written it is.” It means that you need to engage with a purpose or articulated goal.

Measure 117

Measure Social Media Media Social 117

Beneblog: Technology Meets Society

AUGUST 13, 2012

In 2012, we’ll be rolling out new branding, new media, and new stories all with the goal of getting better at what we do and raising our impact. Our team articulately expressed direct, succinct truths that required no editing. Our goal is social change at scale. We measure what we do, so that we know we’re getting stuff done.

Articulate 137

Articulate Open Source Metrics Open 137

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 13, 2010

You need metrics or measure against goals, but you also need harvest those insights. This post harvests what I learned and what I still don't know about the birthday campaign strategy and measurement as well as guest teaching a graduate school class. Setting the Right Dollar Goal. My 53rd birthday wish.

Classes 95

Classes Learning Fundraising Reflection 95

CauseVox

NOVEMBER 26, 2023

Fall In Love With Understanding Your Donors Problems It is from that point that you will be able to craft and articulate compelling narratives that convert. Measuring the Impact of Your Stories Measuring impact in nonprofit storytelling is a crucial step toward understanding the tangible outcomes of your efforts.

Storytelling 105

Storytelling Impact Arts Nonprofit 105

The Modern Nonprofit

SEPTEMBER 26, 2023

part 1: Crafting Your Appeal To get started, it’s helpful to begin by splitting your plan up into the classic components: “what”, “why”, “how”, “when”, and “where” What – the goal The first step is to set a goal. Make sure your goals are within reach.

Guide 102

Guide Goal Social Media Action 102

The Modern Nonprofit

SEPTEMBER 21, 2021

To get started, it’s helpful to begin by splitting your plan up into the classic components: “what”, “why”, “how”, “when”, and “where” What – the goal. The first step is to set a goal. Do get your team on the same page and set a reach goal internally.

Guide 98

Guide Goal Social Media Action 98

Connection Cafe

DECEMBER 22, 2013

Jeff Haguewood of Sidekick Solutions suggests the 5 Basic Fundraising Performance Metrics to Start Measuring Today. Unless it’s your goal to be as out of touch as E.T., Being a good communicator involves more than just good articulation; it’s about understanding your audience. Infographics. it’s time to go mobile.

Story 54

Story Nonprofit Social Media Content 54

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2011

The first goal of the Facebook Ads campaign was to use Facebook as a market research tool to hone the messages identified by a baseline poll specifically for each micro-audience of targeted voters in Florida and for each demographic group. Articulate learning questions on the front end, identify metrics/data to collect to answer questions.

Experiment 93

Experiment Florida Case Study Adwords 93

Museum 2.0

JULY 14, 2008

The goal, from IMLS’s standpoint, is for NAS to create a report that can address the fundamental issues facing museums and libraries in the 21st century, with an intended audience of industry professionals, trustees, funding sources, and government representatives. How do you measure and articulate the value of museums and libraries?

Library 20

Library Museum Reflection Alternative 20