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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

From an article on 2024’s SEO trends by Rosey Bowring: “Angie Nikoleychuk, Content Marketing Manager at Search Engine Journal says that we can partially blame AI for the sudden surge of low-effort and low-value content online. So, the next time you write an article, make it your mission to do the following. But you can change that.

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Nonprofit Email Communication Truth: Quantity Is As Important As Quality

Bloomerang

85% of all emails are spam. Does any of this sound familiar? Share articles like this one with them. The average nonprofit email open rate is 23%. So more than three-quarters of the folks on your list will never see your beautifully crafted, compelling message. You’re not their priority.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

And while that may sound low, it is double the rate of Facebook Pages. Lastly, and unique to LinkedIn, is the ability to publish articles. For example, Michele Nunn’s article on Courage, Compassion, and the CARE Package : 8) Use LinkedIn to engage major donors, corporate sponsors, and foundations.

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Nonprofit Email Communication Truth: Quantity Is As Important As Quality

Bloomerang

85% of all emails are spam. Does any of this sound familiar? Share articles like this one with them. The average nonprofit email open rate is 23%. So more than three-quarters of the folks on your list will never see your beautifully crafted, compelling message. You’re not their priority.

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Need a copy editor? Look in the mirror

M+R

This doesn’t mean you need to turn your copy into a Wikipedia article. The greatest enemy of a direct response email is the spam filter. Q: How does it sound? Does this sound or look like a policy briefing? Eliminate, or clarify, any jargon or Official Language that may be opaque to readers. Is the call to action clear?

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Nonprofit Donor Engagement Strategies: Breaking Through the Noise

Neon CRM

That tip sounds kind of goofy, doesn’t it? Check out this blog article on effective fundraising communications tips you can use as you talk with your supporters. A funny, uplifting story can add value to someone’s day, as can an informative article about something they find interesting. How did you feel after those interactions?

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Getting Your Paws Around Office 365

Tech Soup

How about a warmer, fluffier article about Office 365? Sound like you, too? Anti-spam and malware protection, community and phone support, and Office web applications. For more information about your options and more about Office 365 and how it works, read Ginny Mies's amazingly informative article. Literally.