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Are You Stewarding Your Donors?

The Fundraising Authority

A few weeks ago, I wrote an article called Prospect. An astute reader e-mailed me after the article was published to remind me that I forgot one important piece of the puzzle: stewarding donors after they give. Now, like most non-profits, I know about stewarding donors. What is Stewarding? You can only steward a person.

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Why You Should Be Calling To Thank Donors For Their Support

Neon CRM

Are you calling your donors regularly? Calling to thank donors for their support after they give a gift can strengthen their bond with your nonprofit, leading to higher donor retention and engagement rates. The Importance Of Calling To Thank Donors For Their Support Does calling donors really make a difference?

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7 Steps to Better GivingTuesday Donor Retention

Neon CRM

It’s easy to focus on fundraising success and forget about donor retention. Retaining your GivingTuesday donors is important, too. GivingTuesday Donor Retention Makes Financial Sense… While you work on your plan to attract new donors on GivingTuesday, spend some time thinking about how you’ll retain them after the big day.

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How to Read the Minds of Your Donors

NonProfit Hub

This article was originally published in Nonprofit Hub Magazine. The ability to read minds. No, you’re not about to read an article about how to develop telepathic powers, but this is probably the next best thing. What if I told you that you can enter the minds of your donors without even meeting them? We all are.

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How to Collect Compelling Stories to Use in Your Fundraising Work

The Fundraising Authority

As fundraisers, we need to be carrying on a constant conversation with our donors. Other times, we talk to our donors through newsletters, e-mails and snail mail letters. We need our donors emotionally involved and excited about our work… not bored. Sometimes this conversation happens in person or on the phone.

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Why You Should Move Away From Using Nonprofit Donor Personas And Toward Donor Identities

Bloomerang

Have you developed nonprofit donor personas? If so, I recommend moving away from those donor personas and toward donor identities instead. . Think about it: Those personas may have been carefully crafted—Soccer Mom, Busy Businessman, Widow, Millennial—but those personas only touch on a small part of your donor’s identity.

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3 Proven Ways to Find and Convert New Donors

sgEngage

If you’re like every nonprofit on the planet, you’ve got one thing on your mind: acquiring new donors! And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. We can’t just wish mission-driven donors out of thin air. Let’s think about your non-donor records.

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