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Demographics Are Destiny: How and Why to Diversify Your Staff Now!

NTEN

By Jocelyn Harmon, Director of Nonprofit Services, Care2 Unless you've been living under a barrel, you know the demographics of the U.S. Here are some key highlights from The Changing Demographics of America by Smithsonian. I encourage you to read the entire article. The changing demographics of the U.S. are changing.

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What’s trending? Top subject searches in Candid nonprofit profiles 

Candid

For this article, we looked at a subset of the more than 10,000 subject area searches conducted with Candid’s Guidestar Pro , which is used frequently by funders and donor advisors. It’s one way to get inside the minds of people who use Candid’s GuideStar to discover organizations aligned with their values.

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Conversation Starter: Digital Natives Moving Offline

Amy Sample Ward

—– The article from Spiegel Online International begins: They may have been dubbed the “Internet generation,&# but young people are more interested in their real-world friends than Facebook. New research shows that the majority of children and teenagers are not the Web-savvy digital natives of legend.

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Engaging Your Donor Community: 5 School Fundraising Tips

sgEngage

In this article, we’ll go over each of these tips in detail so you can better engage your school’s donor base: Intentionally target your audience. Along with using data from previous campaigns, analyze your donors’ demographics, such as age group and average income. Choose a fundraiser that educates students.

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HOW TO: Engage 5 Generations of Donors and Supporters

Nonprofit Tech for Good

Currently, more than 50 percent of children ages 0–8 spend an average of 43 minutes daily on smartphones and tablets watching videos, reading, and playing games. Those 74 and older are the fastest-growing demographic among social network users, with seniors accounting for 11 percent of all Facebook users.

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Direct Mail Donor Acquisition Strategies

Allegiance Group

This article provides insight and perspectives on donor acquisition strategies for direct mail. A modeled list uses the demographics of responders versus non-responders, like age, income, presence of children, et cetera, to see which is the most predictive of the response in the giving behavior we’re trying to replicate with the model.

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How to Read the Minds of Your Donors

NonProfit Hub

This article was originally published in Nonprofit Hub Magazine. No, you’re not about to read an article about how to develop telepathic powers, but this is probably the next best thing. It’s inevitable that many of your donors will fall under the same demographic umbrellas. The ability to read minds.

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