What Lessons Will Pepsi Learn About Crowdsourcing for Social Good from Chase Bank Contest Fail?
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 20, 2009
Rather than donating the money to nonprofits through a traditional corporate responsibility grant program, Pepsi will jump on the online contest bandwagon. Pepsi will invite "applicants" to submit big ideas to change the world and then ask a crowd of Pepsi Fans to vote on them. The Chase Community Giving. The Chase Community Giving.
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