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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

She shares fundraising resources and guides on Karma Campaigns and offers Google Analytics and Google Ads , Facebook Ads , and lead generation services. Universal Analytics (UA) has stopped processing data. Google Analytics 4 (GA4) presents some exciting new opportunities. It’s official. What is a GA4 event?

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How Nonprofits Can Track Google Grant Conversions in Google Analytics

Nonprofit Tech for Good

The Google Grant gives nonprofits $10,000/month to spend on ads in Google Search. Conversion Tracking for the Google Grant is made possible by two free tools for nonprofits: Google Analytics and Google Tag Manager. Once this is in place, you can set up different types of goals in Google Analytics: . The process is: .

Google 294
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New Year’s Resolutions For Your Website in 2024

The MatrixFiles

The process includes making a list of your regrets, picking the one thing that bugs you the most, and then focusing on just that in the new year. Meet with your membership database and marketing team to map the member join process and map the journey. Look at your Google Analytics to see where traffic is going and where it’s not going.

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An Introduction to Bing Tools for Nonprofits

Nonprofit Tech for Good

Bing ‘s market share compared to Google Search is small, but that could change in the near future. Nonprofits are well familiar with Google Analytics, Google Ads, and Google Business Profiles, but most do not know the basics of Bing Webmaster Tools, Microsoft Ads, and Bing Places.

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The Top 9 Nonprofit Credit Card Processing Solutions

Bloomerang

Nonprofit credit card processing solutions are tools nonprofit organizations use to complete credit and debit card transactions securely and quickly. Leveraging a secure payment solution throughout the donation process strengthens donor trust and allows them to use a convenient payment method. per transaction. per transaction.

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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

Yes, nearly every association uses their AMS to manage and process dues payments. Is your product or service optimized for search, meaning can I find your product through Google or your site search? Are you tracking abandons in Google Analytics? So why isn’t your AMS part of YOUR association’s non-dues revenue strategy?

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Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information. For Google Analytics, that would be a UTM parameter.