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Digital Analytics Basics: Free Online Academy from Google

Beth's Blog: How Nonprofits Can Use Social Media

For many nonprofits, Google Analytics is the tool of choice for measuring traffic, reach, engagement, and action primarily because it is free. While it is somewhat easy to use, some of the more valuable features may require a little tutoring to understand and use. The instructor is Google Analytics Evangelist Andrew Cutroni.

Analytics 106
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Help! My Nonprofit Needs A Data Nerd

Beth's Blog: How Nonprofits Can Use Social Media

Last week, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. We started off with an affinity clustering of the strengths, challenges, and opportunities for improving their organization’s practice of measuring impact and communicating about it.

Data 107
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New on SSIR: What the New Facebook Changes Mean for Nonprofits

Amy Sample Ward

. —– Whether your organization has had a presence on Facebook for years or just days—or you’re considering starting now—trying to follow along with all the changes to functionality, options, and analytics is incredibly overwhelming. One of the new changes to Facebook is the expansion of Insights, the Facebook analytics tool.

Facebook 196
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Help! My Nonprofit Needs A Data Nerd and How To Find Them!

Beth's Blog: How Nonprofits Can Use Social Media

Yesterday, KD Paine and I delivered an NTEN Webinar on measurement based on the ideas in our new book ” Measuring the Networked Nonprofit: Using Data to Change the World.” ” I often hear nonprofits say, “We don’t have those skills within our organization so we don’t do measurement.”

Data 109
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Transitioning from SCORM to xAPI

Forj

It’s not something that’s easily preset; after all, you’re the one who’s determining which unit of measurement is important to you from a learning analytics perspective. Content tutorial SCORMs weren’t a bad approach to eLearning—in the 2000s. But it’s nearing the end of 2017, and the future calls. How will you answer?

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Successful Social Media Content Strategy Is A Continuous Improvement for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

I taught a section on developing and implementing an effective content strategy after some exercises to help participants identify target audiences, create personas, measurable objectives, and channels. It struck me that an effective nonprofit content strategy is a process of continuous improvement.

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Hosting an Engaging and Successful Virtual Event - A Panel Discussion

Achieve

like Google Analytics and Facebook Pixel so that you can measure ROI for your marketing efforts. ?. ?. A quick tutorial: How to use Facebook Business Manager: A Step-by-Step Guide. ?. ?. Easy buttons for. preset donation levels. and the ability to associate amounts with a need (e.g. 100 feeds a family of four for a week).

Hosting 52