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5 Google Analytics Stats To Track Fundraising Success

TechImpact

Image courtesy of Info Trust LLC. Having a tough time tracking the analytic behind your last fundraising campaign? Nonprofits know it’s a good idea to track their analytic, but its the next step they often have trouble with, knowing what to look for in those numbers and how to make sense of them. You’re not alone.

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Check it out, mate! The 2024 M+R Benchmarks Study is here!

M+R

While search remains the most reliable platforms, nonprofits are experimenting with connected TV, digital audio, and other emerging channels. PLUS: we’ll help you make sure you don’t lose access to data as Google ends support for Universal Analytics. Keep your eyes out for more info about our mid-summer launch!

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3 Strategies To Elevate Your Association’s Impact in the New Year

Association Analytics

They simply observe what customers are shopping for to help inform the products and services they see in the future, giving weight to things viewed or searched more often. Consider how you plan on using the info you’re asking for and how to collect that info in a way that’s consistent so that the data will be usable.

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List of Donor Wealth and Lead Tracking Software

Whole Whale

Many analytics platforms like Google Analytics, Facebook Web Insights, LinkedIn Website demographics and others show aggregated and anonymized data of website users. Connects the data in Google Analytics network reports with third-party databases of company information. This is fine for identifying macro trends and user flows.

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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Whenever you see this juicy URL (in your case, filled with awesome information relating to your charity), the UTMs help your analytics tool identify and group this traffic. You can also find UTM data in Google Analytics. Before you know it, you’ll be an expert in non profit analytics. Term (used especially for search ads).

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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations. You can sign a petition, forward info from the site, or more if you are so compelled.”. Show up at fundraising events and help before, during, and after with tasks.

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More fundraising software = more data headaches

3rd Sector Labs

All that, and we aren’t touching on the implications of accounting, systems integrations, data warehousing, ad hoc databases, and search. What we do know is that we are using more fundraising technology – software, databases, third party systems, analytics tools – than ever before. We don’t know our data.

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