Nonprofit Tech for Good

AUGUST 9, 2021

Related Webinar: Social Media Best Practices for Nonprofits. Launched on May 5, 2003, LinkedIn is a social network for professionals. Their use of the social network is mostly inconsistent and without strategy – the 10 best practices below are meant to change that. Strangely, nonprofits have been slow to embrace LinkedIn.

Linkedin 361

Linkedin Practice Social Media Sponsor 361

NonProfit Hub

MAY 3, 2019

So, you’ve mastered the art of creating effective, engaging social media content. If you really want to get the most out of socials, interpreting your analytics and using them to your advantage is key. . Engagement is any interaction with your content, like Twitter favorites, Facebook shares and clicks.

Social Media 68

Social Media Analytics Media Social 68

Whole Whale

MAY 2, 2024

Social media posts and account maintenance We’ve noted that organizations should guard their voice online. The safest way to have interns participate in social media is to have them analyze the data and then come up with sample posts for the platform. Have interns update content with new statistics, research, and internal cross links.

International 98

International Program Ideas Data 98

Association Analytics

FEBRUARY 20, 2024

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Other methods of expanding your visibility include social media campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website.

Create 169

Create Strategy Associations Registration 169

TechImpact

MARCH 25, 2014

Having a tough time tracking the analytic behind your last fundraising campaign? Nonprofits know it’s a good idea to track their analytic, but its the next step they often have trouble with, knowing what to look for in those numbers and how to make sense of them. You’re not alone. Let us know in the comment section below.

Stats 252

Stats Analytics Track Google 252

Association Analytics

APRIL 1, 2024

Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content. Step 3: Create – Once IAEE determined the need, they were able to develop content for those members, starting with an educational series of six webinars.

Data 210

Data Strategy Associations Survey 210

Whole Whale

JUNE 15, 2022

Luckily, there are plenty of free social listening tools available that can help you track your brand, monitor your competition, and understand what people are saying about your cause. In this guide, we’ll introduce you to the concept of social listening and provide a list of the best free social listening tools on the market.

Tools 98

Tools Guide Social Social Media 98

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Nonprofit Tech for Good

APRIL 2, 2023

Yes, we’re talking about ChatGPT , an AI-powered tool that’s gaining widespread popularity on social media and revolutionizing the common workplace. It’s very important to thoroughly review and edit any responses generated by ChatGPT, particularly those that you plan to make public, such as website content.

Tools 360

Tools Fundraising Analytics Analysis 360

The MatrixFiles

DECEMBER 15, 2022

This could be a template for your: newsletter, PowerPoint presentations, meeting pages, PDFs, press releases, or social media posts. What other content can we feature that is connected to the popularity of this page? Take a look at your analytics. Speaking of Analytics…. Refresh the most visited page on your website.

PDF 130

PDF Analytics Search Template 130

Forum One

NOVEMBER 15, 2022

If your organization requires the translation of content to languages other than English, it means that your audience is multicultural, multilingual, and diverse. Translating content from English to any other language presents challenges that go beyond the selection of accurate words. Understand your multicultural audiences.

Content 59

Content Strategy Develop Language 59

Media Cause

FEBRUARY 28, 2022

Here are some options that come top of mind: Social Media: Cons: Generally limited in the amount of content you can fit in a post. Can link to more in-depth content. Can push to more in-depth content. If it’s paid search, folks will be needing to search for your cause (or relevant keywords) to show up.

Content 105

Content Test Student Audience 105

TechImpact

SEPTEMBER 17, 2014

Because every nonprofit’s mission, size, audience, and the variety of content it posts varies wildly, the traffic and analytics supporting that website are going to be intrinsically different. You might be asking yourself at this point: “But why are analytics important? Analytics are like the fuel for the aircraft carrier.

Analytics 158

Analytics Websites Nonprofit Attention 158

Qgiv

JUNE 29, 2021

Social media is an incredibly powerful storytelling tool for your nonprofit. According to our report, Navigating the Unknown: 2020 Findings to Future-Proof Your Fundraising , social media posts were the number one driver of charitable gifts in 2020—ahead of email and direct mail appeals! Sprout Social. The good news?

Social Media 89

Social Media Tools Media Create 89

Qgiv

APRIL 9, 2024

With the rise of smartphones, it seems like everyone’s constantly on social media, making it the perfect marketing tool for your nonprofit! Infact, there are over 308 million social media users in the United States alone. Learn how your organization can take full advantage of social media in this guide!

Social Media 52

Social Media Media Guide Social 52

NetWits

APRIL 11, 2013

This post is part of an ongoing series about getting the most out of Google Analytics. If you’d like to start with the basics, read Intro to Google Analytics or Understanding your Audience through Analytics. Or, check out all of My Posts on Google Analytics. Paid search traffic. Non-paid search traffic.

Analytics 129

Analytics Google Comparison Search 129

Whole Whale

JANUARY 27, 2022

First, shameless plug for Whole Whale tools that will help a team working to increase a social presence: Linkedin tips article Whole Whale’s Social Media Course NonprofitNewsFeed.com is a weekly nonprofit news feed that can give your team ideas for content for a CEO to react to. Social Media Tools. Rev.com or Otter.ai

Profile 98

Profile Social Linkedin Audio 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2012

We talk about finding the right tool for the data collection job and tools come in three different categories: analytics tools, content analysis, and surveys. Analytics tools like the ones described below are good for measuring actions and engagement. 3 – Monitor Social Conversations.

Analytics 106

Analytics Tools Social New York City 106

Cloud 4 Good

APRIL 27, 2021

As a frequent Salesforce Social Studio user, I often find myself exploring the new avenues that the tool offers. Back in 2017, Twitter released an update sharing that the social media platform was assuming the gender of its users if not previously identified upon profile registration. How Inferred Demographics Can Skew Analytics.

Social Media 68

Social Media Personal Demographics Media 68

Qgiv

JULY 21, 2022

Known as the largest professional social networking platform, LinkedIn is the go-to resource for millions of job-seekers, professionals, and businesses to network and connect. For nonprofits, LinkedIn can be a valuable tool to add to your social media toolbox. Create interesting content. Create your company page.

Linkedin 52

Linkedin Social Media Practice Media 52

Nonprofit Tech for Good

MAY 13, 2022

Whenever you see this juicy URL (in your case, filled with awesome information relating to your charity), the UTMs help your analytics tool identify and group this traffic. But for my social posts, I might set the medium to “organic”. Content (utm_content). You can also find UTM data in Google Analytics.

Donor 284

Donor Track Facebook Campaign 284

Nimble AMS

JULY 11, 2022

With data from your career center, leverage your AMS prediction analytics to personalize the member experience. TECH TIP: Leverage prediction analytics at your association with the power of Nimble AMS and Salesforce’s Einstein AI. TECH TIP: Utilize Nimble Communities to connect members searching for career resources.

Integration 108

Integration Experiment Software Associations 108

Whole Whale

JANUARY 26, 2022

AmeriCorps offer amazing training for new members before they embark on their service journeys, their online course catalog covers an amazing breadth of content. These nonprofits then, in turn, have begun to need digital marketing/analytics/content and other digital-first work done by staff and AmeriCorps members. .

Americorp 98

Americorp Training Train Digital 98

Allegiance Group

APRIL 15, 2024

Direct prospective donors to your donation page by adding inline donation forms or lightboxes to your top-performing content. For example, the American Heart Association has dozens of pages and blog posts that align with the keywords that constituents may be searching for, like “healthy lifestyle” and “heart murmurs.”

Fund 52

Fund Donor Strategy Search 52

Pamela Grow

FEBRUARY 27, 2024

You might set a SMART goal like this: “Increase the number of matching gifts we receive by 15% before April of next year through informational social media posts and personalized email outreach to match-eligible donors.” Marketing is not just about producing powerful content and sharing it on your platforms. Segment your audience.

Digital 59

Digital Marketing Create Social Media 59

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 12, 2013

Learning Analytics comes from a report about the impact of emerging technologies for practitioners in a field. Two or three years to adoption: Learning Analytics (K-12/Higher Ed), Open Content (K-12), Games and Gamification (Higher Ed). The report methodology models the open content technology identified in the report.

Analytics 97

Analytics Teach Training Train 97

Candid

JANUARY 24, 2023

By now you’ve probably heard that short-form video on social media is an important tool for reaching new and younger audiences. TikTok has surpassed Google as a search platform for Gen Z (and Instagram isn’t far behind). TikTok has surpassed Google as a search platform for Gen Z (and Instagram isn’t far behind).

Video 140

Video Social Media Evaluation Audience 140

TechImpact

APRIL 23, 2014

You’ve invested in it, consistently update the content, post to your blog, and market events through your website. So, of course you want people to see all that great content. Organic searches. “Go The vast majority of web users are using Google to identify which webpages have the information they’re searching for.

Generation 234

Generation Websites Social Media Search 234

NetWits

MAY 26, 2011

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. No wonder than, I am commonly asked; “What are the top web analytics reports and tools every nonprofit should know?&#. Google Analytics Dashboard. Top Content.

Report 251

Report Web Analytics Comparison 251

sgEngage

AUGUST 23, 2023

If so, you’re in good company — a whopping one billion searches per day are health-related! With individuals increasingly turning to search engines to help them understand health issues, user-friendly healthcare websites are more crucial than ever. Assess website analytics. Optimize the user journey.

Websites 80

Websites Organization Tips Map 80

Kindful

MAY 12, 2021

When it comes to answering your questions as a nonprofit professional, using search engines like Google is a fast and effective way to find information. If you’re like thousands of other professionals, you likely searched for virtual fundraising last year after the COVID-19 pandemic forced nonprofits to cancel in-person events.

Online 73

Online Fundraising Adopt Search 73

Nonprofit Tech for Good

MAY 8, 2019

In 2017, Race Forward merged with the Center for Social Inclusion to become the nation’s largest research, advocacy and services organization devoted to racial justice. The Race Forward communications team constantly revisits their strategies in search for more resonant messages and new opportunities for engagement.

Online 240

Online Hunger Metrics Drupal 240

Classy

JUNE 8, 2021

Given its member base of 756 million global professionals in over 200 countries, LinkedIn can be a powerful social media platform to help achieve your organization’s goals. Creating a LinkedIn Page for your nonprofit and posting content on a regular basis can help you attract a loyal and dedicated following on the platform.

Linkedin 121

Linkedin Nonprofit Search Hosting 121

Media Cause

OCTOBER 14, 2022

Programmatic ads use analytics and machine learning to find the people who fit into your target audience as they browse a variety of content online (e.g., If you work in the health space, you can reach people browsing content about relevant conditions. While Paid Social ads (Facebook, LinkedIn, etc.)

Audio 52

Audio Search Audience Websites 52

Media Cause

NOVEMBER 15, 2022

While they are most commonly utilized within Google Analytics ( soon to be GA4 ), you can also apply these parameters in many other marketing platforms, such as Hubspot. At the most basic level, Google Analytics tracks sources automatically through referral tagging for specific websites. How does UTM Tracking Work?

Guidelines 52

Guidelines Track Practice Analytics 52

Allegiance Group

MAY 18, 2023

Here are some digital marketing best practices for finding new donors by driving prospects to your nonprofit organization’s website using search engine optimization, online advertising, and email campaigns. Add inline donation forms or lightboxes to your top-performing content, directing prospective donors to your donation page.

Digital 52

Digital Practice Donor Strategy 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 10, 2011

Content curation: Best practices. Dilbert characters are talking about content curation. Scoop.It one of the premiere content creation tools is now out beta. In my own curation of content , I’m discovering many more content curators out there. Everyone can be a content curator!

Content 96

Content Analytics Instruction Instructional 96