.orgSource

SEPTEMBER 19, 2023

Our goal is to be a source of inspiration and to offer the tools that make for outstanding careers and associations. We couldn’t have guessed that the pandemic would give our recommendations a test drive so quickly. One of the biggest is whether AI-generated content is protected by copyright law. leadership. But Industry 4.0

Sponsor 221

Sponsor Associations North America Law 221

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” do not have e-commerce tracking set up in their Google Analytics accounts.

Analytics 100

Analytics Google Digital Marketing 100

Candid

APRIL 20, 2023

There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. As you define your goal(s), also think about how to measure it. Do your research Now we need to figure out what content works for your audience. Set a time period for the test.

Social Media 98

Social Media Data Strategy Media 98

Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. As individuals, we’re served targeted content and ads based on our previous online behavior or social media profiles (e.g., This allows you to successfully test and evaluate your personalization strategies and tactics.

Personal 101

Personal Test Demographics Analytics 101

Nonprofit Tech for Good

DECEMBER 13, 2018

By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. While you don’t need to be at a charity: water level for your nonprofit marketing, having an effective and easy-to-use website is an important step to achieving your goals. Give it a try!

Websites 239

Websites Nonprofit Guidelines Phone 239

Forum One

SEPTEMBER 15, 2023

Now that Google Analytics (GA4) has officially replaced Universal Analytics, many mission-driven organizations are not loving the new normal. The planned phaseout of Google Analytics was a shock when it was announced. The planned phaseout of Google Analytics was a shock when it was announced. Key issues of concern (i.e.,

Analytics 75

Analytics Museum University Google 75

Nonprofit Tech for Good

MAY 8, 2019

Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? HSNY’s website now also targets individuals looking for hunger-relief services for themselves and their families, and offers content that reflects this shift, such as a SNAP pre-screening tool. The web is always changing.

Online 235

Online Hunger Metrics Drupal 235

Candid

MAY 10, 2023

Step 1: Set objectives and goals Start by outlining your campaign’s strategic purpose and objectives. Next, define your goals by considering how you’ll track, measure, and evaluate its performance. Be sure to make your campaign’s goals specific, measurable, achievable, relevant, and time-bound ( SMART goals ).

Communication 98

Communication Campaign Channel Measure 98

TechImpact

MARCH 19, 2014

Proof reading, avoiding spam triggers, ensuring it’s mobile optimized, creating alluring subject lines are all imperative to the success of the newsletter and what the content inside is promoting. Choose a goal. Clearly define a goal before sitting down to write. Without an end goal in mind, nothing can be accomplished.

Newsletter 247

Newsletter Spam Template Nonprofit 247

Candid

JANUARY 30, 2023

The scope of your nonprofit’s rebrand will depend on your goals. Next, consider what audience learnings you can surface using your nonprofit’s marketing analytics, such as email engagement metrics, website traffic measures, and social media performance. The scope of your nonprofit’s rebrand depends on your goals.

Nonprofit 119

Nonprofit Audience Library Research 119

.orgSource

FEBRUARY 5, 2024

leaders imagine the next problem before it surfaces and are willing to test, experiment, and iterate until they find the solution. He developed several programs, which are interactive and fun, to achieve those goals. The goal is to get one or more executives to sponsor the initiative. Association 4.0

Associations 221

Associations Jordan Environment Model 221

Media Cause

OCTOBER 11, 2023

Any social media platform can help you achieve these goals. It has three main components: account management, advanced analytics, and promoted hashtags (more on these capabilities later). Account Management Through its account management services, TikTok connects you with content creators. What Is TikTok for Good?

Marketing 59

Marketing Fundraising Social Media Video 59

Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube.

Search 59

Search Alternative Social Social Media 59

NetWits

SEPTEMBER 5, 2012

Test your current site: Use online or onsite usability testing to learn what information your users look for on your website and how easy it is for them to find it. Make sure you remember your top three goals to include in key visual elements on your site using calls to action. You’ve prioritized your content.

Design 247

Design Web Guide Slides 247

Connection Cafe

OCTOBER 30, 2017

Your organization can add a field to contact forms, gated content and collateral, and marketing campaigns to identify motivations and then review this information in your CRM system. Google Analytics is free and can provide your nonprofit with a lot of information about how volunteers and donors are interacting with your site.

Analytics 39

Analytics Volunteer Donor Google 39

Whole Whale

SEPTEMBER 3, 2021

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. Likely, your average open rate will increase and you’ll need to set news goals around email opens. A/B Test Email Content. Email Opens + User IPs. Use your UTMs.

email 104

email Marketing Test Mail 104

sgEngage

APRIL 19, 2023

The Analytics team at Blackbaud has been playing around with ChatGPT over the past few months and we thought it might be helpful to share our observations. It has no understanding of the content; only what word is most likely to come next. Was Carroll wrong in calling for quarterback Russell Wilson to throw a goal-line pass?

Model 72

Model Italy Test Generation 72

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2012

I tested out the five phases of falling in love with measurement. Given the topic was measurement, I couldn’t help but go a little meta and play with incorporating learning analytics into the instruction. This blog post shares some insights about those two somewhat disconnected ideas. Learning Analytics.

Social Media 96

Social Media Measure Analytics Learning 96

Whole Whale

SEPTEMBER 8, 2023

Remember your goal is persuading consumers. For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. The goal is to develop sustained relationships through habitual positive exposures. Apply those lessons to general advertising.

Lesson 59

Lesson Fundraising Digital Test 59

sgEngage

OCTOBER 11, 2023

It’s Time to Kick It Up a Notch The good news is that you only need three things to successfully identify, engage, and convert those elusive brand-new donors, and I’ll bet you already have them on hand: data, content, and technology. You have high-performing content that many potential donors haven’t seen. You have heaps of data.

Donor 85

Donor Social Media Websites Content 85

EveryAction

SEPTEMBER 20, 2016

Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start. Goal: Engagement Metric: Overall Engagement Rate. If your goal is to engage + build relationships with your audience (hopefully it is!),

Metrics 100

Metrics Social Media Measure Media 100

Whole Whale

JANUARY 18, 2021

Test test test! Here are some of the things we do during the test period: In house testing – grab a bunch of people from your company to browse through the website and find bugs. Google Analytics Migration. Relaunching a website involves a lot of content review and writing. Plan redirects.

Site 52

Site Map Google Test 52

Forum One

MAY 12, 2021

When incorporated within a larger content strategy, an effective digital personalization strategy can result in tangible, increased user engagement. Forum One is currently developing such a tool to empower content administrators to better shape the content that their audiences need, and in turn, increase the value of their websites.

Open Source 73

Open Source Personal Websites Open 73

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 19, 2015

I taught a section on developing and implementing an effective content strategy after some exercises to help participants identify target audiences, create personas, measurable objectives, and channels. It struck me that an effective nonprofit content strategy is a process of continuous improvement.

Social Media 50

Social Media San Antonio Content Strategy 50

Forum One

JULY 8, 2021

To ensure you are sending the right content at the right time to your target audiences, check out the following 5 tips for better email personalization to incorporate in your email marketing strategy. Audience personas help you to identify the individual journeys that specific people may take to find the content they need.

Personal 53

Personal email Tips Audience 53

Bloomerang

FEBRUARY 1, 2023

OneCause — Top Fundraising App for Mobile Bidding OneCause offers multiple mobile-optimized tools that can help your organization achieve its fundraising goals for events. Google Analytics provides valuable insight into your website and its successes. Then, use the Google Analytics app to check your standings from anywhere.

Org 81

Org Raise Tools Help 81

Qgiv

JULY 28, 2021

His role involves producing and distributing educational content that helps nonprofits rise above the noise by thinking differently about their fundraising approach. As fundraisers, we’re always looking for the next big thing that can raise more money, achieve our fundraising goals, and change the world for the better. Final Thoughts.

Mobile 52

Mobile Question Data Help 52

AccelEvents

MARCH 10, 2021

Data and analytics. The streaming platforms described above are solely for streaming and do not integrate other features like analytics (unless it is provided through a broader service as Youtube does), event branding, and email integrations, to name a few. Once your event is ready, all you need to do is stream the content.

Stream 78

Stream Platform Synchronous Virtual 78

Nonprofits Source

JANUARY 23, 2023

By amplifying content on Google Search, participating organizations can connect with motivated prospects searching for their causes online. The program is most helpful for organizations that have discussion-worthy causes and content centered around related topics that people are actively searching for online. Do Google Ad Grants work?

Grant 52

Grant Google Management Guide 52

DNL OmniMedia

FEBRUARY 1, 2023

In today’s world, nonprofits rely on their technology to help bring them closer to their goals. What are your short and long-term goals? What role will your consultant play in achieving these goals? To find a consultant whose services and methods align with your nonprofit’s needs, follow these steps: Review your needs.

Consultant 52

Consultant Technology Phase Nonprofit 52

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Methodology.

Analytics 37

Analytics Design Research Process 37

Forum One

NOVEMBER 3, 2021

First, set your data reporting goals. Don’t just open your Google Analytics dashboard and expect that your best insights will just pop out. Setting your goals first allows you to anchor a reference point for success. The goal with your analysis is to have actionable data. That might actually just leave you more confused.

Report 70

Report Data Metrics Analysis 70

Nonprofits Source

JUNE 22, 2017

Or, are you throwing a ton of content on the web hoping someone will find it? Creating a digital plan does that by aligning strategies to support your marketing goals. By the end of this guide, you’ll learn how to get your content read … how to build brand authority & trust… And how to grow your revenues online.

Digital 111

Digital Marketing Guide Chapter 111

AccelEvents

MARCH 23, 2021

Whether or not lead retrieval is your main event marketing goal or part of a bigger marketing strategy, one which includes thought leadership or brand awareness, a hybrid event or a virtual event can create opportunities for your brand to develop more distinct brand personas, categorize your target audience, and test out email marketing campaigns.

Virtual 98

Virtual Synchronous Avatar API 98

Achieve

DECEMBER 19, 2017

Google Analytics is a powerful tool. Enable Demographics and Interest Reporting, set goals and turn on Enhanced Ecommerce Tracking. NOTE: If you haven’t activated your Google Analytics account, you’ll want to do that before diving into this post. Set goals in Google Analytics to maximize your conversions.

Causes 52

Causes Data Profit Demographics 52

Care2

JANUARY 6, 2009

In part 1 of this series, we discussed how to correctly install your Google Analytics. This is the most important part of your web analytics. Which KPI's your nonprofit organization ultimately uses will depend heavily on its goals and the goals of your website (your site does have a purpose, right?!?).

Analytics 54

Analytics Google Websites Metrics 54

AccelEvents

JUNE 24, 2021

With events shifting from in-person to virtual and now to hybrid formats, the way attendees experience and interact with event content has also changed. . Table of Contents. **. Attendees came together in a physical location to consume event content while networking with other attendees and exhibitors. The Shift in Events.

Guide 93

Guide Virtual Registration Platform 93