Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

Use Google Analytics (GA) to see things like how many unique visitors you’re getting, what content is being viewed the most, what keywords or phrases people are using to find you and where people are coming from when finding you. This is only a glimpse into what you can do with analytics. Check out How to Use RSS in Sphere.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2009

Listening by using rss feeds helps refine their services and help stay sharp and connected to experts in the field. Use Your RSS Reader Like A Rock Star. If you are not using an RSS Reader, pick one and learn how to use it like a rock star. Make sure you establish good RSS habits. Add a RSS feed to your reader.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

I use a variety of tools for this analysis, including Google Analytics, Feedburner subscriber counts, and manually tracking comment to post ratios (typepad doesn't have a nifty plugin like wordpress to automate that grunge work) A tool that use to evlauate my content is PostRank.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

As the chief listener for the organization, Wendy honed her listening literacy skills using free tools like google alerts, technorati, RSS reader, and delicious. I also bookmark posts that reference the project using a unique project tag. The first project was to listen to what was being said on blogs about the Red Cross.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. suggest looking at the number of views and delicious saves as does Sue Waters in her post, Life is One Big Top Ten. Bookmarked saves for value of content. Outbound links for influence.

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