Allegiance Group

FEBRUARY 14, 2023

From January to June 2022, the number of donors declined by 7%, and overall donor retention decreased by 4.2% Additionally, retention rates for first-time donors declined from 25.3% A deep-dive analysis of your current donor database is the first step you’ll need to take. year over year. in 2016 to 19.3%

Mail 52

Mail Donor Strategy Files 52

DNL OmniMedia

MAY 25, 2022

We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. Partner with a nonprofit consultant with expertise in data analysis. Are certain pages seeing a high bounce rate? Web Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Allegiance Group

APRIL 15, 2024

On average, direct mail has an open rate of 57.5% After assessing how these donors already interact with your nonprofit, you can build target donor profiles based on demographics, psychographics, giving habits, and preferred communication channels. Conducting a marketing opportunity analysis. The market landscape.

Mail 52

Mail Fundraising Nonprofit Channel 52

3rd Sector Labs

MAY 14, 2014

And we wonder why retention rates are falling, and why donor acquisition efforts fail too often. Giving patterns, gift potentials, areas of interests and demographics represent starting points for analyzing your database. What do to? Your donor database is a gold mine.

Analytics 170

Analytics Data Fundraising Database 170

Association Analytics

JANUARY 30, 2023

Dig Below the Surface to Find Gaps in Member Retention It’s likely that your organization measures retention rates, but are you looking at the surface or digging in below the aggregate level ? Even a simple revenue analysis can be helpful in identifying an event or course that members are no longer interested in.

Experiment 321

Experiment Create Retention Aggregator 321

M+R

FEBRUARY 5, 2021

And, unfortunately, the reverse is also true—what seems like a minor drop-off in your mid-level acquisition or retention rates can create enormous drag on your revenue. . Do newly acquired mid-level donors retain at higher rates? Finding your audience part 1: file analysis. Goals + strategies. MASS EMAIL. DISPLAY ADS.

America 105

America Digital Audience Channel 105

DNL OmniMedia

APRIL 1, 2024

To fully analyze your audience’s behavior, demographics, and preferences, you could use your data warehouse to look at data from events, online interactions, giving histories, and more. For a holistic view of your programs’ performance, you might pull together information about program outcomes and participant demographics.

Data 52

Data Guide Proposal Nonprofit 52

Whole Whale

SEPTEMBER 8, 2023

” For nonprofits, this shows the value of thoroughly researching your donors’ demographics, history, and motivations before crafting appeals. Or if a certain donation thank-you gift reliably increases donor retention, offer it in campaign after campaign. Lean into what works. Results, not applause, are the real test.

Lesson 59

Lesson Fundraising Digital Test 59

Neon CRM

DECEMBER 13, 2023

Understand Your Target Audience One of the most important steps in refining your membership model is to gain an understanding of your target audience by conducting an audience analysis. Use the information in your database—such as your nonprofit CRM —to analyze the demographics (gender, location, occupation, age, etc.)

Model 52

Model Florida Nonprofit Benefit 52

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor.

Digital 52

Digital Practice Donor Strategy 52

Connection Cafe

MAY 14, 2014

This strengthened their bond with the school early in the process and resulted in higher conversion rates, and eventually higher retention rates. These tools included functionality around checklists, reporting, and demographic segmentation.

Blackbaud 36

Blackbaud Application Database Demographics 36

Neon CRM

MAY 31, 2023

Understanding the Donor Journey Donor Acquisition Donor Retention Donor Stewardship How to Communicate With Your Donors Donor Data Management 1. It also involves careful analysis and upkeep of your donors’ data. Demographic factors: Donors who fit the organization’s target demographic are more likely to give.

Donor 52

Donor Management Guide Retention 52

Bloomerang

SEPTEMBER 12, 2022

Bloomerang’s donor management software helps nonprofits raise more by enhancing relationships with supporters to improve donor retention rates. Catching donors prior to their lapsing and strengthening your donor retention strategy can lead to thousands of additional fundraising dollars for your nonprofit. Bloomerang. Salesforce.

Software 79

Software Fundraising Nonprofit Platform 79

Connection Cafe

JULY 6, 2017

The findings are based on analysis of online and offline giving data from sixteen large national nonprofits in the United States during 2016 and represents more than 6.5 The data analysis reveals that online only donors tend to have higher household incomes than offline only donors. million donors. They Have Higher Incomes.

Offline 35

Offline Donor Online Retention 35

Connection Cafe

FEBRUARY 7, 2016

Based on their historical trends, they set specific goals around three key areas: acquisition, retention, and conversion of mid-level givers to major donors. As a result, the Museum’s retention rate increased from 52 to 55% in 2015. Data, survey, and analysis are what make that possible, and the results speak for themselves.

Museum 20

Museum National Report Giving 20

NonProfit Hub

AUGUST 25, 2015

Here are some examples of information that you can collect about donors: Demographics. Email open rates. Direct mail response rate. However, you should avoid paralysis by analysis. If you collect too little data, you may miss out on valuable and actionable insights. Age/Birthday. Marital status. Household income.

Database 28

Database Data Donor eBook 28