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7 Questions on Marketing Automation for Nonprofits

EveryAction

Think of it like a crockpot waiting for the right combination of ingredients to help you create a delicious meal with minimum effort. You can build a vision of what the campaign and all of its elements will look like, establish metrics for success, and then execute it without having to manually send each email, post each tweet, etc.

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eMetrics Panel Slides, Notes, and Blog Posts: ROI of Blogging, Twitter, and Digg for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

E-Metrics: Followers, Friends, and Fans - Expanding Your Online Community View SlideShare presentation or Upload your own.   My main point is that you just think of ROI as math , then you're missing the a lot of the value of doing an ROI analysis. .  tags: blogging nptech ).    What a combination!  

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Three Cheap Tools to Measure Blogs and Social Media

Care2

That said - they are still useful as part of your metrics and tracking. It provides a: Breakdown of networks (Delicious, Digg, Facebook, etc) and you’re super users for these sites as well as tips on how to engage the audience. Postrank Analytics. For $9 a month, PostRank will measure how engaging your blog or web content is.

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Data Only Helps if You Listen to It

Connection Cafe

But in practice, it’s more like the fresh, delicious ingredients that you bought at the farmer’s market, put in the fridge, then forgot about. They formulate a set of rough metrics and hypotheses, spend the week running small tests, and then convene at the end of the week to summarize what they have learned.

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Best of Beth's Blog 2008: Finding The Top Ten Posts In Less Than Five MInutes!

Beth's Blog: How Nonprofits Can Use Social Media

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. This analysis took all of five minutes. Using Metrics for Continuous Learning.

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The Perils of Popularity

Beth's Blog: How Nonprofits Can Use Social Media

It helped me clarify some fuzzy thoughts about social networking, pattern analysis, and information overload. Object-Based Social Networks: 2004 Think Flickr, delicious, digg, Slideshare. The slide showing SlideShare's popularity metrics and goals sheds some light on metrics for social media.

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Frank Barry, Guest Post: 4 Keys to Building a Successful Nonprofit Web Site

Beth's Blog: How Nonprofits Can Use Social Media

Check out: Google Analytics Maximized: Deeper Analysis, Higher ROI & You by Avinash Kaushik. You get more statistics for analysis! Why URL Shorteners Might be Bad for the Web by Joshua Schachter founder of Delicious. This is only a glimpse into what you can do with analytics. It’s easier for your readers to share.

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